Twitter School for WGBH Childrens and Educational

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Information about Twitter School for WGBH Childrens and Educational

Published on October 16, 2014

Author: torystarr

Source: slideshare.net

1. Twitter School Children’s Media and WGBH Education

2. Syllabus • What is Twitter? • Why does Twitter matter? • Should my show be on Twitter? • Should I be on Twitter? • Tips for maximizing engagement with your TV audience

3. Twitter Comfort Level What is Twitter? I’ve set up my account but I’ve never tweeted. My avatar is an egg. I tweet, and find it really valuable. I want to learn more! Level 2 Level 1 Level 3

4. Twitter Lingo To Tweet Tweeting Tweeter …Not twittering. … Not Twitterer.

5. What is Twitter?

6. What is Twitter? • Twitter launched in 2006 • Sends text messages limited to 140 characters • Registered users can read & post tweets • Unregistered users can only read tweets • There are 645 million active registered Twitter users • 135,000 new Twitter users sign up every day • An average of 58 million tweets are sent a day

7. Twitter Demographics

8. Why does Twitter matter? The rise of social TV

9. The Rise of Social TV TV viewers are actively engaged in talking about television on social media have started to watch a TV show because of social media

10. The Rise of Social TV

11. The Rise of Social TV

12. Why does Twitter matter? Twitter as THE second screen platform

13. Why does Twitter matter? 1 million Americans turn to Twitter to discuss TV on an average night of users active on Twitter during peak TV time (9–11 p.m. EST) tweet about TV. In 2013, 36 million people sent 990 million tweets about TV

14. Why does Twitter matter?

15. Why does Twitter matter?

16. Twitter Engagement Megaphone Tweet Followers RTs RTs Embeds RTs Total engagement Potential reach Clicks to website Followers added

17. Should I be on Twitter?

18. Should I be on Twitter? YES DEPENDS

19. Should my show be on Twitter?

20. Why should my show be on Twitter? 1) To monitor brand presence

21. Why should my show be on Twitter? 2) to promote my show

22. Why should my show be on Twitter? 2) to crowdsource ideas

23. Why should my show be on Twitter? 4) to reach new audiences

24. Should I be on Twitter?

25. Using Twitter as a Producer 1) Build your brand 3) Find and follow news 2) Share your passions and hobbies 4) Use as a second screen 5) Become an ambassador of WGBH content 6) Listen to your colleagues and competitors

26. What Do I Tweet? • Your passions and hobbies • Takeaways from professional learning • Interesting links • Pictures • Interact • Ask questions

27. What makes a good tweet? 1) The 80/20 rule 2) Be visual 3) Keep it short 4) Interact 5) Be simple

28. “Do I have to tweet?” No! 44% of people on Twitter have never sent a tweet.

29. Twitter Lists • Group of Twitter accounts • Way to organize Twitter •Follow is not necessary •Public or private

30. Following Lists

31. Listen

32. Tips for maximizing engagement with your TV audience

33. I. Make social sharing easy for your producers and your talent

34. II. Anticipate social storylines

35. III. Identify high impact conversations

36. IV. Find your fans

37. Mary Meeker: “Fans trump audiences.”

38. Questions? Ask me. @torystarr3 tory_starr@wgbh.org

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