Published on March 4, 2014
Social Media is Democratizing Communications
Welcome Paige Brockmyre, Web and Social Media Consultant, NeXt I.T. @maddogsocial Shawn Willson, V.P Sales, NeXt I.T.
Twitter Jack Dorsey, founder created March 2006 launched July 2006 (Noah Glass, Evan Williams, Biz Stone) 140 million active users 2012 340 million tweets per day 1.6 billion search queries per day 140 characters Micro-blogging
Twitter Questions What are hashtags # and how do you use them? How often do you tweet and why? Should you connect Twitter and Linkedin? How do you use Twitter for Business Marketing? How do you use Twitter for Lead Generation? How do you use Twitter for Pubic Relations? How do you use Twitter for Customer Service?
Tweeting An observation What you’re reading What events you’re attending Your content Someone else’s content Chat with someone Retweet 2h,5h,6h 2m,22m,25 m43m
Linking Social Media Same message and same audience??
Twitter Marketing Monitor brands Promote events, products Become expert resource
LinkedIn Reid Hoffman, Founder, Stanford and Oxford, Socialnet SMN, PayPal LinkedIn officially launched on May 5, 2003 and within one month gained 4,500 members. Global with 2 billion people searches in 2010 150 million users in February 2012 All Fortune 500 represented
LinkedIn Questions What are the benefits of having a company page? How do ads work on LinkedIn? How do company status updates work? How do you use LinkedIn for lead generation? What are the advantages of an upgraded account? How do you use LinkedIn for employee research and hiring? What are Career Pages?
Benefits of Company Page Company Reach & Product Awareness Network Profile Connections Groups E-mail Searching Questions and Answers Analytics Status updates Find a contact at a Co. Sell a product Look for an employee Do business in a new city Look for partner Create a reputation Hyperlinks List Tweets and Blogs Ads
Company Page Example Careers Follow Connection Overview Alumni Stats Employees Connected to you Culture AD
Selling Products Search target market Find specific users Find buyers Find customers of your customers to drive demand Find people who consult to people buying your product Find people who can help improve your product
Company Status Updates Stay top of mind, build relationships and brand awareness, evangelism Followers of your Company will see Status Updates on their homepage Updates can be ‘liked’, commented and shared Excessive posting is subject to review by LinkedIn
Lead Generation Groups & Events Groups Builds Thought Leadership Connects thriving community Drives traffic to your site Build personal network Lead Generator Gain inspiration Connect before conferences Help others Events New relationships Filling a niche Build a new network or list Brand Awareness Credibility Sales, Opportunities Media attention Connecting others
Lead Generation Answers & Applications Answers Google reads LinkedIn Answers, so anything that you enter in your answer becomes available in a keyword search. This means, your website or your LinkedIn profile gets a higher ranking. Creates your reputation Positions you as Expert New connections Find Experts First level of information Connect worldwide Applications Enrich your profile Share and Collaborate Be more effective Stay current and competitive
Company Page 2 Blog News Hires Changes 911
Company Page 3 Degree Job Function University Years of Experience AD
Company Page 4 Before LV Growth After LV Employee Geographic Also Viewed Skills
Company Page 5 Title Change Blog Departures New Titles Popular profiles
Upgrades In mail 50+Groups Access Career Pages
Employee Research and Hiring Largest network of recruiters Reference checks Recommendations See how they present themselves to the world
Benefits of Career Pages Position company as an ‘employer of choice’ Increase candidate response/acceptance rate Raise awareness of job opportunities Drive traffic to website, social network, application Analyze who is viewing and interacting with your brand with analytics
Upgraded Career Pages
Thank You! Get started w/ these tools www.twitter.com www.linkedin.com Thanks for coming! Sources: Twitter, LinkedIn, Mari Smith, Info graphics Labs, Hubspot, Wikipedia, Social Media Examiner, Pinterest
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... we asked you to tell us your favorite LinkedIn Company Pages ... LinkedIn Company Pages of 2012 from LinkedIn. ... LinkedIn’s Twitter Page;
Company Pages and Followers ... that describe your business, expertise, ... Page at linkedin.com/company/linkedin and our blog at
LinkedIn Twitter Facebook Google+. Discussions; ... 2012. Post your Facebook ... Please leave one comment with a link to ALL of your business ...
Learn all the Facebook Timeline for Business Pages ... LinkedIn or Twitter ... youtu.be • Get Schmart talks to Jeffrey Hayzlett at the 2012 ...
100 awesome statistics about Facebook, Twitter, LinkedIn ... Home » Business » 100 social media statistics for 2012 ... in Australia from a Business page
The best LinkedIn Business pages of 2012 ... on Twitter (Opens in ... Company Pages and have now compiled their 12 Best Company Pages of 2012.
LinkedIn started out in the ... The company is publicly held and has a diversified business model with ... LinkedIn started off 2012 with about ...
How to Link Your Facebook Business Page to Twitter ... 2012 you can only add a post on LinkedIn ... out BC Twitter Facebook LinkedIn ...
Build a LinkedIn company page for your business ... A recent “engaging” status update from LinkedIn’s own company page: ... talk about only Twitter ...