Twitter Ideas for a Small Business

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Information about Twitter Ideas for a Small Business
Technology

Published on October 9, 2009

Author: CocoDesign

Source: slideshare.net

Description

Basic Twitter tips and 9 simple business uses for Twitter.

Twitter for Small Business: 10 ideas for YOUR organization Super simple social media strategies P. Jay Massey Twitter.com/CocoDesign

What to expect today Definition of Twitter Basic Twitter Tips Simple Business Case Studies Open Discussion

Definition of Twitter

Basic Twitter Tips

Simple Business Case Studies

Open Discussion

Introductions Who am I? Jay Massey – Founder Coco Design Established 1994 Duties - Develop internet marketing strategy & fire control There are no SM experts

Who am I?

Jay Massey – Founder Coco Design

Established 1994

Duties - Develop internet marketing strategy & fire control

There are no SM experts

Introductions Who are you ?

Who are you

Definition Jack – “What my friends doing?” Basically, a one-to-many broadcast network, plus… Business – “What are you THINKING?” A communications engine

Jack – “What my friends doing?”

Basically, a one-to-many broadcast network, plus…

Business – “What are you THINKING?”

A communications engine

Tips for Use

Tips for use – Slide 1 of 4 Get your Name Twitter.com/JayMassey Twitter.com/CocoDesign Cocktail Party Etiquette Social media websites were developed for people not business 80/20 Rule Interact. Don’t just broadcast Give 80%, promote 20%

Get your Name

Twitter.com/JayMassey

Twitter.com/CocoDesign

Cocktail Party Etiquette

Social media websites were developed for people not business

80/20 Rule

Interact. Don’t just broadcast

Give 80%, promote 20%

Tips for use – Slide 2 of 4 Share your expertise The people with the highest rankings on Twitter are the ones who aren’t afraid to give something away Followers – how to get them Follow people/companies that interested you Retweet “good stuff” Follow those that may be interested in you many will follow you back

Share your expertise

The people with the highest rankings on Twitter are the ones who aren’t afraid to give something away

Followers – how to get them

Follow people/companies that interested you

Retweet “good stuff”

Follow those that may be interested in you many will follow you back

Tips for use – Slide 3 of 4 Multiple Account Management TweetDeck CoTweet HootSuite

Multiple Account Management

TweetDeck

CoTweet

HootSuite

Tips for use – Slide 4 of 4 Advanced Twitter Search Search . Twitter . com Sushi within 40 Miles Let go of control Control in social media is an illusion Not your playground People are in control not business Strategy – have one! Social media marketing must be part of your overall communications plan

Advanced Twitter Search

Search . Twitter . com

Sushi within 40 Miles

Let go of control

Control in social media is an illusion

Not your playground

People are in control not business

Strategy – have one!

Social media marketing must be part of your overall communications plan

Simple Case Studies

Simple Case Study 1 Business Travel Family Colleagues

Business Travel

Family

Colleagues

Simple Case Study 2 Public Relations Channel Link to corporate blogs, press releases, news items or web sites Blatant self promotion

Public Relations Channel

Link to corporate blogs, press releases, news items or web sites

Simple Case Study 3 Monitor Brand Mentions They’re talking… are you listening?

Monitor Brand Mentions

They’re talking… are you listening?

Simple Case Study 4 Mass Communication Pine Forest HS band director tweets when the band will return from away games

Mass Communication

Pine Forest HS band director tweets when the band will return from away games

Simple Case Study 5 Specials Post special deals, events, etc.

Specials

Post special deals, events, etc.

Simple Case Study 6 Locations Manhattan street vendors

Locations

Manhattan street vendors

Simple Case Study 7 Customer Service Turn an irate customer into a brand evangelist

Customer Service

Turn an irate customer into a brand evangelist

Simple Case Study 8 Sports NickSwisher Lancearmstrong MLBONFOX Nytimessports YOUR team

Sports

NickSwisher

Lancearmstrong

MLBONFOX

Nytimessports

YOUR team

Simple Case Study 9 Breaking News James Buck, a 29-year-old UC Berkley journalism student, was arrested in Egypt in April 2008. He sent a tweet that said one thing: Arrested The tweet alerted his friends, who contact authorities. Buck was walked out of jail the next day with an Egyptian attorney hired by UC Berkley and the help of the US Embassy.

Breaking News

James Buck, a 29-year-old UC Berkley journalism student, was arrested in Egypt in April 2008. He sent a tweet that said one thing: Arrested The tweet alerted his friends, who contact authorities. Buck was walked out of jail the next day with an Egyptian attorney hired by UC Berkley and the help of the US Embassy.

Simple Case Study 10 What about you? Open discussion for local businesses

What about you?

Open discussion for local businesses

Thank you very much SlideShare.com/CocoDesign LinkedIn.com/in/CocoDesign Facebook.com/CocoDesign Twitter.com/CocoDesign [email_address] PLEASE

SlideShare.com/CocoDesign

LinkedIn.com/in/CocoDesign

Facebook.com/CocoDesign

Twitter.com/CocoDesign

[email_address]

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