Published on August 18, 2009
Are Your Lost?
You’re not alone 51% Twitter users only sign-in once a month* *many abandon all together
What’s it for me, then? Why would I want another social tool? How does it different thenFacebook? Am I so self-important, self-absorbed and so smug that I need to tell people what I'm doing 20 times a day? I signed up and gave up, becauseI didn’t see anything interesting
Use Twitter to Keep in Touch with Friends and Family?
No That’s what Facebook is very good for You’re using the wrong tool, if you use Twitter to connect to friends and family
Let’s understand the world around You This is your world This is you
YOUR INNER SOCIAL CIRCLE Personal, Trustworthy, Informal, Private Family Friends &
AND YOUR OUTER CIRCLE Common Interests Business Corporations Customers Celebrities, Public Figures Publishers(Bloggers,Journalists) Marketers
There is no clear line But…, In general, use Facebook for inner social circle, andTwitter for connecting anybody else outside inner circle
Connecting facebook uses Symmetric model twitter uses Asymmetric model OK, ok, let’s not use technical terms
facebook Connection made only when both parties agree to be friend
twitter Followers Followers Followers Connection made when a person follows other person It requires no approval* *unless you protect your account
twitter If someone follows you, should you follow back?
Not necessarily However, Unwritten Twitter Etiquette: Follow Me, Follow You People are still debating - Quantity vs. QualityQuantity : Follow Me, Follow You Approach Quality: Follow back when you feel you’ll benefit from follower or follower’s updates
How Do You Discover Them?
facebook As you join FB, Itfeels like you arrive at friend’s or family’s parties,you know most people you try to connect
twitter As you join Twitter, You know only few. It feels like you just arrive in a big conference Join conversations, or search on yellow pages
Who To Follow? (1/4) Visit http://search.twitter.com Type topic that interests you Follow some people with interesting updates
Who To Follow? (2/4) Find a person that you admire, or an expert Click on “Following” Follow some of persons he follows Follows
Who To Follow? (3/4) Find a person, based on Twitter profiles (location, bio, name) One tool that you can use is http://tweepsearch.com/You can also use “yellow page”, like http://twellow.com Find and follow the person
Who To Follow? (4/4) Find your competitor or person who works in the same field as yours Click on “Followers” Follow his/her followers
Tweeple. n Twitter Users People who follow you on Twitter
How To Increase Your Number of Followers The Right Way Post frequent updates with useful information.Fill-in your bio properly. The Wrong Way Follow as many people,hoping they follow you back Actually, there is no wrong or right way, Just get as many as you can
Don’t Be Mesmerized If Someone Has 10,000 FollowersOr More Unless he is a celebrity, it’s likely he used short cuts to get followers
Following/Follower Ratio What it may tell us about this person More Followings More Followers Could a be spammer, or novice user Typical user, more of listener Follow You crowd Follow Me, Typical user, more of talker Celebrity, well-known figure
Viral Should Not Be A Strategy But Twitter magnifies this Interesting News (300 followers) … (1000 followers) … … (400 followers) (10 followers) Everybody can followany body
Let’s Talk About Updates facebook twitter A Simple Idea that Revolutionizes the Social Computing
Tweet. n,v (Verb) the act of posting a message on Twitter (Noun) status update on Twitter
Tweet : What happens after you hit update button …your followers receive your tweet, butothers can see your tweet as well on twitter.com
Types of Tweet you’ll see everyday Get 20% discount today http://.. How to exchange your clunker http:// Self-promotion Useful link Earthquake in Japan7.3. http://... I just farted News Reporting To much information
Replying to a Tweet facebook On , you can comment on updates , you just mention, @username anywhere in your message twitter On @harjanto I will be back next week. Let’s sync up.
Re-Tweeting Think as “Forwarding” in Email How? By convention, type “RT” as a first word,followed by @username RT @harjanto,Why SMS limits to 160 characters http:// Twitter is planning to adopt and formalize this feature
Why Is He Happy When You Re-Tweet His Updates? ReTweeting is encouraged in Twitter communityMake the message more viralOften, people follow the originating tweet owner Feeling good that the update is useful for othersYou’ll get credit too for spreading good words
ReTweeting is encouraged in Twitter community
Make the message more viral
Often, people follow the originating tweet owner
Feeling good that the update is useful for others
You’ll get credit too for spreading good words
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