Published on December 11, 2008
Twitter for Journalist s in 140 slides or less by @OCReggie http://twitter.com/ocreggie The Orange County Register http://ocregister.com
What it isn't •A marketing tool •A complaint list •Just an automated feed •A way to meet page view goals •Private
What it is
For journalists •Find story ideas •Find sources •Find experts •Solicit to interested parties •Vet ideas •Talk with readers •Share content (his, hers and ours)
Success stories •@ColonelTribune •@rsylvester •@ricksanchezcnn •@newsguy777 •@grobbins •Elections
Set goals •Find x story ideas in first month •Find x sources by second month •Find x experts by first month •Get x replies to solicits •Join x conversations •Share x links
Reply to a tweet
Tweet with link
Eavesdrop •search.twitter.com (keyword, location) •twemes.com •tweetscan.com •twist.flaptor.com
Find people to follow •your friends •search.twitter.com •crazybob.org/twubble •twitter.grader.com •twitterholic.com •mytweeple.com
Publicize •Blog sidebar •E-mail signature •Phone •Facebook
Measure success •Did you find x story ideas? •Did you find x sources? •Did you find x experts? •Did you get x replies to solicits? •Did you join in x conversations? •Did you share x links?
Not working? STOP IT!
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