Twitter for Business: an essential marketing and research tool [Archive]

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Published on December 1, 2009

Author: karenblakeman

Source: slideshare.net

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Presentation given at the Online Information Conference 2009, 1st December. Part of the Twitter 101 session

Please note: this presentation is over 2 years old and is an archive copy. It may still be of interest to you should you wish to see how we were using and searching electronic media in the past but please remember that some of the information it contains is now out of date.

Twitter 101 Twitter for Business: an essential marketing and research tool Karen Blakeman Twitter: http://www.twitter.com/karenblakeman [email_address] http://www.slideshare.net/karenblakeman/ This presentation is licensed under a Creative Commons Attribution 3.0 License

Why should I look at Twitter? Essential part of reputation monitoring for all organisations Essential when researching companies, competitors, potential collaborators, products etc What’s happening at conferences e.g. Online 2009 Fantastic way of keeping up with new developments Drive traffic to information on your services But not just twitter..... You should be looking at all social and professional networks Forget web 2.0 or 3.0 or whatever - it is all part of the The Web 01/12/09 www.rba.co.uk

Essential part of reputation monitoring for all organisations

Essential when researching companies, competitors, potential collaborators, products etc

What’s happening at conferences e.g. Online 2009

Fantastic way of keeping up with new developments

Drive traffic to information on your services

But not just twitter.....

You should be looking at all social and professional networks

Forget web 2.0 or 3.0 or whatever - it is all part of the The Web

Social Media   From a presentation given at Internet Librarian International 2009, London, by Jeremy O’Hare. http://www.internet-librarian.com/2009/presentations.php Traffic to BIPC Web site from these second only to Google Now also have a wiki!

Google search Blogger profile Twitter profile Facebook profile LinkedIn profile 01/12/09 www.rba.co.uk

Yahoo! Now includes options to limit search to selected networking sites Varies depending on type of search 01/12/09 www.rba.co.uk

Now includes options to limit search to selected networking sites

Varies depending on type of search

Firefox Greasemonkey script for Twitter Show results from Twitter on Google results screen 01/12/09 www.rba.co.uk

Show results from Twitter on Google results screen

What is being said? Twitter Study - Pear Analytics http://www.pearanalytics.com/blog/2009/twitter-study-reveals-interesting-results-40-percent-pointless-babble/ Pointless babble: 40.6% Conversational: 37.6% Pass-along value: 8.7% Self promotion: 5.85% Spam: 3.75% News: 3.6% BUT depends on who you are “following” and what you are searching for YOU decide YOU control and filter your Twitterstream 01/12/09 www.rba.co.uk

Twitter Study - Pear Analytics

http://www.pearanalytics.com/blog/2009/twitter-study-reveals-interesting-results-40-percent-pointless-babble/

Pointless babble: 40.6%

Conversational: 37.6%

Pass-along value: 8.7%

Self promotion: 5.85%

Spam: 3.75%

News: 3.6%

BUT depends on who you are “following” and what you are searching for

YOU decide

YOU control and filter your Twitterstream

Marketing and reputation monitoring 01/12/09 www.rba.co.uk

Twitter ego-search! 01/12/09 www.rba.co.uk

Twitter – reputation monitoring What are people saying about you? Oh dear.... 01/12/09 www.rba.co.uk

What are people saying about you?

Oh dear....

Managing your Twitterstream and Twitter searches 01/12/09 www.rba.co.uk Tweetdeck – http://www.tweetdeck.com/

Searching Twitter Searching recent public tweets http://search.twitter.com/ , http://www.twazzup.com/ BUT Twitter search does not cover the whole database, only recent Tweets Even advanced date search does not currently work on date range  01/12/09 www.rba.co.uk

Searching recent public tweets

http://search.twitter.com/ , http://www.twazzup.com/

BUT Twitter search does not cover the whole database, only recent Tweets

Even advanced date search does not currently work on date range 

Searching Twitter Google advanced web search and use site search on twitter.com but not comprehensive 01/12/09 www.rba.co.uk

Google advanced web search and use site search on twitter.com but not comprehensive

Searching Twitter Use your Twitter client on your desktop, laptop, mobile, iphone e.g. Tweetdeck, Seesmic Review: 8 free Twitter clients for better tweeting http://www.computerworld.com/s/article/9138067/Review_8_free_Twitter_clients_for_better_tweeting?taxonomyId=16&pageNumber=2 Phil Bradley's weblog: Twitter Search - 20 alternative search engines http://philbradley.typepad.com/phil_bradleys_weblog/2009/03/twitter-search-20-alternative-search-engines.html Most suffer from Twitter’s “recent tweets only” syndrome Some of the backup tools are more reliable 01/12/09 www.rba.co.uk

Use your Twitter client on your desktop, laptop, mobile, iphone

e.g. Tweetdeck, Seesmic

Review: 8 free Twitter clients for better tweeting

http://www.computerworld.com/s/article/9138067/Review_8_free_Twitter_clients_for_better_tweeting?taxonomyId=16&pageNumber=2

Phil Bradley's weblog: Twitter Search - 20 alternative search engines

http://philbradley.typepad.com/phil_bradleys_weblog/2009/03/twitter-search-20-alternative-search-engines.html

Most suffer from Twitter’s “recent tweets only” syndrome

Some of the backup tools are more reliable

Backup your tweets Useful if you use Twitter to remind yourself of interesting stuff e.g. facts and URLs given out at conferences Essential if you are using it as part of reputation monitoring and management Essential if you are using it as part of competitive intelligence Can use some of them to search further back than “current” tweets Can’t guarantee that Twitter will keep tweets for ever Can’t guarantee that Twitter won’t lose Tweets Can’t guarantee that Twitter will still be here tomorrow 01/12/09 www.rba.co.uk

Useful if you use Twitter to remind yourself of interesting stuff e.g. facts and URLs given out at conferences

Essential if you are using it as part of reputation monitoring and management

Essential if you are using it as part of competitive intelligence

Can use some of them to search further back than “current” tweets

Can’t guarantee that Twitter will keep tweets for ever

Can’t guarantee that Twitter won’t lose Tweets

Can’t guarantee that Twitter will still be here tomorrow

Backup your Tweets BackupMyTweets Home: Backup Your Twitter Account http://backupmytweets.com/ Backs up only your tweets on their web site as HTML, JSON or XML Need to keep a local copy in case site disappears 01/12/09 www.rba.co.uk

BackupMyTweets Home: Backup Your Twitter Account

http://backupmytweets.com/

Backs up only your tweets on their web site as HTML, JSON or XML

Need to keep a local copy in case site disappears

Backup your tweets Twapper Keeper - Archive Tweets http://twapperkeeper.com/ Archive and organize tweets based on hash tags Hosted on their web site 01/12/09 www.rba.co.uk

Twapper Keeper - Archive Tweets

http://twapperkeeper.com/

Archive and organize tweets based on hash tags

Hosted on their web site

Backup your tweets Tweetdoc: Document your twitter event http://www.tweetdoc.org/ Search on hashtag or term, creates a PDF of tweets Tweets can be listed newest first or oldest first, but only “recent” tweets covered 01/12/09 www.rba.co.uk

Tweetdoc: Document your twitter event

http://www.tweetdoc.org/

Search on hashtag or term, creates a PDF of tweets

Tweets can be listed newest first or oldest first, but only “recent” tweets covered

Backup your tweets The Archivist: Save And Export Twitter Searches Before They Go http://visitmix.com/Opinions/the-archivist need to download a program to your computer 01/12/09 www.rba.co.uk

The Archivist: Save And Export Twitter Searches Before They Go

http://visitmix.com/Opinions/the-archivist

need to download a program to your computer

Backup your tweets Back up your tweets to a blog page LoudTwitter, http://www.loudtwitter.com/ Twittinesis, http://www.twittinesis.com/ 01/12/09 www.rba.co.uk

Back up your tweets to a blog page

LoudTwitter, http://www.loudtwitter.com/

Twittinesis, http://www.twittinesis.com/

Yammer http://www.yammer.com/ , http://blog.yammer.com/ Corporate version of Twitter - keep everything within the organisation No 140 character limit, can attach files Can invite partners and colleagues from outside of the organisations (Priced service) I’m Yammering away… http://robwood.wordpress.com/2009/04/16/im-yammering-away/ At Nationwide, Yammer links rank-and-file with the C-suite http://www.ragan.com/ME2/Audiences/dirmod.asp?sid=&nm=&type=MultiPublishing&mod=PublishingTitles&mid=5AA50C55146B4C8C98F903986BC02C56&tier=4&id=1ADC5D4FCDD14AD0A23CD6212B333684&AudID=3FF14703FD8C4AE98B9B4365B978201A 01/12/09 www.rba.co.uk

http://www.yammer.com/ , http://blog.yammer.com/

Corporate version of Twitter - keep everything within the organisation

No 140 character limit, can attach files

Can invite partners and colleagues from outside of the organisations (Priced service)

I’m Yammering away…

http://robwood.wordpress.com/2009/04/16/im-yammering-away/

At Nationwide, Yammer links rank-and-file with the C-suite

http://www.ragan.com/ME2/Audiences/dirmod.asp?sid=&nm=&type=MultiPublishing&mod=PublishingTitles&mid=5AA50C55146B4C8C98F903986BC02C56&tier=4&id=1ADC5D4FCDD14AD0A23CD6212B333684&AudID=3FF14703FD8C4AE98B9B4365B978201A

Twitter in Business – some articles 50 Ideas on Using Twitter for Business http://www.chrisbrogan.com/50-ideas-on-using-twitter-for-business/ How Companies Use Twitter to Bolster Their Brands - BusinessWeek http://www.businessweek.com/technology/content/sep2008/tc2008095_320491.htm Ten ways to make more of Twitter - Times Online http://technology.timesonline.co.uk/tol/news/tech_and_web/article6099159.ece#cid=OTC-RSS&attr=1063742 SEO Manchester: Using brand mascots on Twitter http://manchester-seo.blogspot.com/2009/09/using-brand-mascots-on-twitter.html 'OMG! Ur TM, © Being Infringed @Twitter!' David Jacoby and Judith S. Roth http://www.schiffhardin.com/binary/jacoby-roth-law360_0709.pdf 01/12/09 www.rba.co.uk

50 Ideas on Using Twitter for Business

http://www.chrisbrogan.com/50-ideas-on-using-twitter-for-business/

How Companies Use Twitter to Bolster Their Brands - BusinessWeek

http://www.businessweek.com/technology/content/sep2008/tc2008095_320491.htm

Ten ways to make more of Twitter - Times Online

http://technology.timesonline.co.uk/tol/news/tech_and_web/article6099159.ece#cid=OTC-RSS&attr=1063742

SEO Manchester: Using brand mascots on Twitter

http://manchester-seo.blogspot.com/2009/09/using-brand-mascots-on-twitter.html

'OMG! Ur TM, © Being Infringed @Twitter!' David Jacoby and Judith S. Roth

http://www.schiffhardin.com/binary/jacoby-roth-law360_0709.pdf

Twitter cheat sheets Getting Started with Twitter http://www.rba.co.uk/patlib2009/GettingStartedwithTwitter.doc Twitter Cheatsheet – Phil Bradley http://www.scribd.com/doc/20128389/Twitter-Cheatsheet Twitter Cheat Sheet 1.2 http://portfolio.ginaminks.com/job_aides/twitter_cheat_sheet.pdf 01/12/09 www.rba.co.uk

Getting Started with Twitter

http://www.rba.co.uk/patlib2009/GettingStartedwithTwitter.doc

Twitter Cheatsheet – Phil Bradley

http://www.scribd.com/doc/20128389/Twitter-Cheatsheet

Twitter Cheat Sheet 1.2

http://portfolio.ginaminks.com/job_aides/twitter_cheat_sheet.pdf

Twitter 101 Twitter for Business: an essential marketing and research tool Karen Blakeman Twitter: http://www.twitter.com/karenblakeman [email_address] http://www.slideshare.net/karenblakeman/ This presentation is licensed under a Creative Commons Attribution 3.0 License

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