Twitter Champs - 28 most effective twitter Brands

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Information about Twitter Champs - 28 most effective twitter Brands
Business & Mgmt

Published on August 2, 2009

Author: nipunk

Source: slideshare.net

Description

Have a look at the 28 most successful brands on twitter along with some insights from their official tweeters!

Cloud 9 Media A Social Media Communications Company Brand Conversations with Twitter A Review of the 28 Most Effective Brands on Twitter

Honda Objective: To monitor extraordinary opportunity being on twitter, to stay connected with customers, to remove all the misconceptions. Their official tweeter, Alicia Jones believes twitter is “another communication tool, one that allows for a direct connection to engage and respond in a way that I cannot otherwise.” Stats : 985 following/ 936 followers. Automobiles

Honda

Objective: To monitor extraordinary

opportunity being on twitter, to stay connected

with customers, to remove all the

misconceptions.

Their official tweeter, Alicia Jones believes

twitter is “another communication

tool, one that allows for a direct connection to

engage and respond in a way that I cannot

otherwise.”

Stats : 985 following/ 936 followers.

Chevrolet Objective: To connect with customers, fight misconceptions, and convince people to give their vehicle a test drive. With their official tweeter, Adam Denison, company manage media inquiries. He tweets about news and exchange pics with car enthusiasts. Stats : 156 following/ 573 followers Automobiles

Chevrolet

Objective: To connect with customers, fight

misconceptions, and convince people to give

their vehicle a test drive.

With their official tweeter, Adam Denison,

company manage media inquiries. He tweets

about news and exchange pics with car

enthusiasts.

Stats : 156 following/ 573 followers

Ford Objective : To keep up with many people Who are passionate about Ford vehicles and educating people of all of the great products and progress they’re making. With Scott Monty, official twitter, they try to humanize the Ford brand and put consumers in touch with Ford Employees. Stats : 8425 following/8494 followers Automobiles

Ford

Objective : To keep up with many people

Who are passionate about Ford vehicles and

educating people of all of the great products

and progress they’re making.

With Scott Monty, official twitter, they try to

humanize the Ford brand and put

consumers in touch with Ford Employees.

Stats : 8425 following/8494 followers

Hertz Objective: To communicate with their customers and clear their misconceptions and doubts, if any. Official twitter, Vish Malige, is trying hard to engage an online audience that has chosen to follow short, rapid-fire updates, or tweets, on the company's latest Developments. Stats : 87 following/ 82 followers. Car Rental

Hertz

Objective: To communicate with their

customers and clear their misconceptions and

doubts, if any.

Official twitter, Vish Malige, is trying hard to

engage an online audience that has chosen to

follow short, rapid-fire updates, or tweets, on

the company's latest Developments.

Stats : 87 following/ 82 followers.

JetBlue Airways Objective : To make themselves available, help whenever possible, and to show that their brand is built by real people who care about their customers.” Official twitter, Morgan Johnston, provide a great way to monitor customer feedback and disseminate information. He believes, “ twitter is a great way to talk to many, but even better for listening”. Stats : 10,771 following/ 10,076 followers Airlines

JetBlue Airways

Objective : To make themselves available,

help whenever possible, and to show that

their brand is built by real people who care

about their customers.”

Official twitter, Morgan Johnston, provide

a great way to monitor customer feedback

and disseminate information. He believes,

“ twitter is a great way to talk to many, but

even better for listening”.

Stats : 10,771 following/ 10,076 followers

Southwest Airlines Objective : To look for promotional activities via twitter through events, posting pictures /videos etc The official tweeter, Christi Day, provides low fair offering and customer friendly- twittering airline. Stats : 6,085 following/ 8,287 followers Airlines

Southwest Airlines

Objective : To look for promotional activities

via twitter through events, posting pictures

/videos etc

The official tweeter, Christi Day, provides

low fair offering and customer friendly-

twittering airline.

Stats : 6,085 following/ 8,287 followers

Luxor Las Vegas Objective : To get Customer insights, customer service & educating guests about the new Luxor and all new offering and/or special promotions. Their official tweeter, Brandie with tweeting help their guests make the most of their stay and offer special tweeter deals. Stats: 1786 following/ 1422 followers Hotels

Luxor Las Vegas

Objective : To get Customer insights,

customer service & educating guests about

the new Luxor and all new offering and/or

special promotions.

Their official tweeter, Brandie with tweeting

help their guests make the most of their stay

and offer special tweeter deals.

Stats: 1786 following/ 1422 followers

Marriott International Objective : To disseminate ideas and thoughts about product to people who really care about it. Their official twitter, John Wolf put out updates on hotel activities, competitions, other social networking developments and even a bit of genuinely interesting online PR. Stats : 1,017 following/ 1,441 followers Hotels

Marriott International

Objective : To disseminate ideas and thoughts

about product to people who really care about

it.

Their official twitter, John Wolf put out

updates on hotel activities, competitions,

other social networking developments and

even a bit of genuinely interesting online PR.

Stats : 1,017 following/ 1,441 followers

Carnival Cruise Objective : To stay connected with their online guests, also to provide quick and helpful updates on platform that people are comfortable with. Their official twitter , Stephanie Leavitt, is providing direct connection with the customers and trying hard to keep things afloat. Stats: 97 following/ 691 followers Travel

Carnival Cruise

Objective : To stay connected with their

online guests, also to provide quick and

helpful updates on platform that people are

comfortable with.

Their official twitter , Stephanie Leavitt, is

providing direct connection with the

customers and trying hard to keep things

afloat.

Stats: 97 following/ 691 followers

Chicago Bulls Objective : To disseminate user-generated information on sports news reporting and commentary. With official twitter, Jeremy Thum, they advertise, promote and provide news to fans for no price. Also it helped customers to communicate with their fellow coaches, athletes, and supporters. Stats: 314 following/ 429 followers Sports

Chicago Bulls

Objective : To disseminate user-generated

information on sports news reporting and

commentary.

With official twitter, Jeremy Thum, they

advertise, promote and provide news to

fans for no price. Also it helped customers

to communicate with their fellow coaches,

athletes, and supporters.

Stats: 314 following/ 429 followers

Detroit Pistol Objective: To boost fan engagement with the team. They’re using Twitter as a part of a larger social media strategy- includes a social network (PostingUp), team blogs, video, etc. Stats: 449 following/454 followers Sports

Detroit Pistol

Objective: To boost fan engagement with the

team.

They’re using Twitter as a part of a larger

social media strategy- includes a social

network (PostingUp), team blogs, video, etc.

Stats: 449 following/454 followers

Portland Trail Blazers Objective: T o engage with fans and non fans, get the pulse of the universe as this can lead into pushing people to and from site. Their official tweeter Dan, with his active participation on twitter communicate With their customers/ fans. Stats: 814 following/ 907 followers. Sports

Portland Trail Blazers

Objective: T o engage with fans and non

fans, get the pulse of the universe as this

can lead into pushing people to and from

site.

Their official tweeter Dan, with his active

participation on twitter communicate

With their customers/ fans.

Stats: 814 following/ 907 followers.

The Travel Channel Travel Channel, London based company, presents a uniquely panoramic and objective perspective on the travel experience. Objective: To communicate with their customers in the best effective way. Their official tweeter, Pete Dorogoff, through Tweeting connect with their fans directly as it allows them to reach their most loyal followers in a personal way. Stats: 819 following/ 1,213 followers. Entertainment

The Travel Channel

Travel Channel, London based company,

presents a uniquely panoramic and objective

perspective on the travel experience.

Objective: To communicate with their

customers in the best effective way.

Their official tweeter, Pete Dorogoff,

through Tweeting connect with their fans

directly as it allows them to reach their

most loyal followers in a personal way.

Stats: 819 following/ 1,213 followers.

Comcast Country’s largest provider of cable services – and one of the world’s leading communications companies, focused on broadband cable, commerce, and content. Objective: To garnered attention from all media and to have multiple users on twitter so that they can have them log in at the same time. Stats: 7,612 following/ 7,378 followers. Entertainment

Comcast

Country’s largest provider of cable services –

and one of the world’s leading

communications companies, focused on

broadband cable, commerce, and content.

Objective: To garnered attention from all

media and to have multiple users on twitter

so that they can have them log in at the same

time.

Stats: 7,612 following/ 7,378 followers.

Direct TV Direct broadcast satellite service based in El Segundo, California. It provides television and audio services through satellite transmission. Objective: To understand your challenges and fans. With the help of official twitter, Charles Miller, they are not only listening but also engaging with customers. Stats: 311 following/ 787 followers Entertainment

Direct TV

Direct broadcast satellite service based in El

Segundo, California. It provides television and

audio services through satellite transmission.

Objective: To understand your challenges

and fans.

With the help of official twitter, Charles

Miller, they are not only listening but also

engaging with customers.

Stats: 311 following/ 787 followers

TVGuide Its a North American weekly magazine about television programming. Their official twitter, Paul Greenberg is updating the account with a smattering of pop culture news, TV related buzz, celebrity spotting, and frequent replies to fans and followers. Stats: 1391 following/ 1823 followers. Entertainment

TVGuide

Its a North American weekly magazine about

television programming.

Their official twitter, Paul Greenberg is

updating the account with a smattering of pop

culture news, TV related buzz, celebrity

spotting, and frequent replies to fans and

followers.

Stats: 1391 following/ 1823 followers.

Wachovia Based in Charlotte, North California, it provides a broad range of banking, asset management, wealth management, and corporate and investment banking products and service. Objective: Their official tweeter, Matthew Wadley, said they wanted to listen and engage with their customers. Stats: 201 following/ 1082 followers Finance

Wachovia

Based in Charlotte, North California, it

provides a broad range of banking, asset

management, wealth management, and

corporate and investment banking products

and service.

Objective: Their official tweeter, Matthew

Wadley, said they wanted to listen and

engage with their customers.

Stats: 201 following/ 1082 followers

H&R Block Its is a tax preparation company in the United States. Objective: To publicize positive aspects of the company that are less well known. Their official twitter, Paula Drum, is into 1:1 consumer interaction respond quickly in 24/7 environment. Stats: 1309 following/ 1064 followers Finance

H&R Block

Its is a tax preparation company in the

United States.

Objective: To publicize positive aspects of

the company that are less well known.

Their official twitter, Paula Drum, is into

1:1 consumer interaction respond quickly

in 24/7 environment.

Stats: 1309 following/ 1064 followers

The Home Depot It is an American retailer of home improvement and construction products and services. Objective: To stay connected with customers 24/7 Their official twitter, Sarah Molinari, is using its micro-blogging, instant message technology for customer service, marketing promotions, advertising campaigns, brand management, and loyalty-building via good old-fashioned conversation conducted in the most high-tech way. Stats: 2,371 following/ 2,745 followers. Retail

The Home Depot

It is an American retailer of home improvement

and construction products and services.

Objective: To stay connected with customers

24/7

Their official twitter, Sarah Molinari, is using its

micro-blogging, instant message technology for

customer service, marketing promotions,

advertising campaigns, brand management, and

loyalty-building via good old-fashioned

conversation conducted in the most high-tech

way.

Stats: 2,371 following/ 2,745 followers.

American Apparel It is the largest clothing manufacturer in the United States. Objective: To reach out to dissatisfied customers, and also crowd sourcing for ways to improve. Stats: 1,600 following/1,633 followers Retail

American Apparel

It is the largest clothing manufacturer in the

United States.

Objective: To reach out to dissatisfied

customers, and also crowd sourcing for

ways to improve.

Stats: 1,600 following/1,633 followers

Rubbermaid Objective: To reach out to the professional organizer community. Their official twitter, Jim Deitzel, engage with users and organizers, and even give away nice little treats from time to time. Stats: 881 following/882 followers Retail

Rubbermaid

Objective: To reach out to the professional

organizer community.

Their official twitter, Jim Deitzel, engage with

users and organizers, and even give away nice

little treats from time to time.

Stats: 881 following/882 followers

Whole Foods Whole foods are those that are unprocessed and unrefined, or processed and refined as little as possible before being consumed. Objective: To answer customers’ questions and also to hear what people have to say about Whole Foods in general. Stats: 17,613 following/ 16,357 followers Retail

Whole Foods

Whole foods are those that are unprocessed

and unrefined, or processed and refined as

little as possible before being consumed.

Objective: To answer customers’ questions

and also to hear what people have to say

about Whole Foods in general.

Stats: 17,613 following/ 16,357 followers

Zappos It is an electronic commerce company specializing in footwear and is currently based in Henderson, Nevada, USA. Objective: To build up a reputation of Stellar customer service. Stats: 36,893 following/ 32,562 followers Retail

Zappos

It is an electronic commerce company

specializing in footwear and is currently

based in Henderson, Nevada, USA.

Objective: To build up a reputation of

Stellar customer service.

Stats: 36,893 following/ 32,562 followers

Starbucks It is the largest coffeehouse company in the world, based in Seattle, Washington, USA. Objective: To help customers find resolutions to their problems Stats: 31,616 following/ 30,270 followers Food & Beverages

Starbucks

It is the largest coffeehouse company in the

world, based in Seattle, Washington, USA.

Objective: To help customers find resolutions

to their problems

Stats: 31,616 following/ 30,270 followers

Burger King It is a global chain of hamburger fast food restaurants headquartered in Florida, United States. Objective: To experiment about how this new hot communications tool, Twitter, works with brands. Stats: 858 following/ 780 followers Food & Beverages

Burger King

It is a global chain of hamburger fast food

restaurants headquartered in Florida, United

States.

Objective: To experiment about how this

new hot communications tool, Twitter, works

with brands.

Stats: 858 following/ 780 followers

Dunkin’ Donuts It is an international brand of donut and coffee, headquartered in Canton, Massachusetts. Objective: To engage directly with customer and to get their opinions and feedback in real time and in very authentic ways. Stats: 4,421 following/ 4,291 followers Food & Beverages

Dunkin’ Donuts

It is an international brand of donut and

coffee, headquartered in Canton,

Massachusetts.

Objective: To engage directly with customer

and to get their opinions and feedback in real

time and in very authentic ways.

Stats: 4,421 following/ 4,291 followers

Dell Objective: To make people connect with Dell in ways they want/ meaningful for them. Their official twitter, Richard Binhammer, is quick to respond, straight to the point, and a great advocate for Dell and their other Twitterers. Stats: 3,150 following/ 3,016 followers Technology

Dell

Objective: To make people connect with Dell

in ways they want/ meaningful for them.

Their official twitter, Richard Binhammer, is

quick to respond, straight to the point, and a

great advocate for Dell and their other

Twitterers.

Stats: 3,150 following/ 3,016 followers

So what’s the BEST way to communicate on Social Media?

Two Ways to do it Option One: Do it yourself All social network tools are FREE But it’s time-consuming You’ll need to pay someone to create the conversation You’ll need to pay someone to monitor the conversation If you want to respond you need to speak the ‘language’ If you miss something, too bad Great for small businesses without many conversations Option Two: Professional Social Media Communications from CLOUD 9 Costs around $1500-$2700 a month No need to chase CONSUMERS , they come to you You can see who is doing the talking You can get advice on how to respond You know you won’t miss anything because someone else is doing the watching You can benchmark against your competitors and chart data cloud9

Option One: Do it yourself

All social network tools are FREE

But it’s time-consuming

You’ll need to pay someone to create the conversation

You’ll need to pay someone to monitor the conversation

If you want to respond you need to speak the ‘language’

If you miss something, too bad

Great for small businesses without many conversations

Option Two: Professional Social Media Communications from CLOUD 9

Costs around $1500-$2700 a month

No need to chase CONSUMERS , they come to you

You can see who is doing the talking

You can get advice on how to respond

You know you won’t miss anything because someone else

is doing the watching

You can benchmark against your competitors and chart data

Lets get your brand talking! 9818450157 WRITE TO US [email_address] [email_address] Log on to www.cloud9media.wordpress.com

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