Twitter Brown Bag Presentation

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Information about Twitter Brown Bag Presentation
Technology

Published on March 2, 2009

Author: jenleereeves

Source: slideshare.net

Description

Here are the slides I used during a brown bag presentation webcast I held for faculty, staff and students of the Missouri School of Journalism.

Twitter Journalism Jen Reeves Associate Professor, Missouri School of Journalism Faculty Fellow, Reynolds Journalism Institute

Microblogging “Facebook status on speed”

Twitter Short (140 characters) postings Status Share links Interact with the audience Quickly update news from cell phone, web browser or desktop application

Short (140 characters) postings

Status

Share links

Interact with the audience

Quickly update news from cell phone, web browser or desktop application

Twitter

Different uses Personal Talk to people Meet people Share with each other Professional Connect with new audience members Build a more personal relationship Share and gather information quickly

Personal

Talk to people

Meet people

Share with each other

Professional

Connect with new audience members

Build a more personal relationship

Share and gather information quickly

What is going on?

What is going on?

Ways to use in a newsroom Scanner Squawk Viewing local updates Confirming before reporting Sharing latest information Communicating with audience

Scanner Squawk

Viewing local updates

Confirming before reporting

Sharing latest information

Communicating with audience

Newsroom mistakes Forcing employees to “tweet” (funeral tweets) Not training employees how to use Twitter Ignoring Twitter without trying it Just adding links to news

Forcing employees to “tweet”

(funeral tweets)

Not training employees how to use Twitter

Ignoring Twitter without trying it

Just adding links to news

KOMU Account

KOMU Twitter Evolving product “ Retweeting” reporters Sharing “insider perspective” Trying to be more conversational

Evolving product

“ Retweeting” reporters

Sharing “insider perspective”

Trying to be more conversational

KOMU Twitter Evolving product “ Retweeting” reporters Sharing “insider perspective” Trying to be more conversational

Evolving product

“ Retweeting” reporters

Sharing “insider perspective”

Trying to be more conversational

Election Night Activity

Mumbai Tweeting First-hand accounts before “news” Traditional media using content Rumors interspersed with fact “ Do not tweet live” rumor BACKLASH from traditional media

First-hand accounts before “news”

Traditional media using content

Rumors interspersed with fact

“ Do not tweet live” rumor

BACKLASH from traditional media

Mumbai Statistics

Twitter as a news source CNN used it on the air CBS London used the tips Media everywhere noticed

CNN used it on the air

CBS London used the tips

Media everywhere noticed

Hudson River Crash Janis Krums (@jkrums

Janis Krums (@jkrums

National Public Radio

National Public Radio

Twitter Users

Get Started

More information Follow me: @jenleereeves Twitter tips: http://www.jenleereeves.com Follow people and talk!

Follow me: @jenleereeves

Twitter tips: http://www.jenleereeves.com

Follow people and talk!

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