Published on March 13, 2014
CCE and Twitter: Lightning Style
• Easy access on computer, tablet, smart phone • Micro-blogging service. Quickly communicate, educate, share • Content = text, links, pictures, videos • Follow entities of interest: @NYSAgandMarkets • Tweet at others: hey @SenGillibrand, @SenSchumer check us out! • Mentions: What is @Jud_Reid is up to in the greenhouse?
anatomy of a tweet • Icon, profile name, user name • Tweet web page • Link automatically shortened • Mention @CornellCALS, @CornellCHE, @Cornell
compose a tweet I’m learning about Twitter right now at the #CCE leadership conference. What do you think @juliesuarez12?
mentions CALS retweets CCE tweet in which CaRDI and CCEOneida mentioned I can mention you if you’re on Twitter
tweet and retweet
using share buttons
Julie tweets a picture of our friends at the NYSAC conference. She mentions us, we see, we retweet tweeting photos
tweet @agisamerica, they pick up for their site
tweeting from facebook
tweeting from a blog
hashtags = letters, word or unspaced phrase #nys #hops #foodhubs #coopext #ext100years #climatechange Use hashtags if you want your tweets searchable by topic, rounded up and grouped by a particular subject
Use key words in your bio: Cornell Cooperative Extension So search engines can find you
@CCEAllyCatt @CCEBroome @CCECapitalReg @CCEChenango @CCEClinton @CCE_Cortland @CCEDutchess @CCEErieCounty @CCEJefferson @CCEMonroe @CCENassau @CCENiagara @CCEofSuffolk @CCEOneida @CCEOnondaga @CCEOswego @CCERensselaer @CCESchuyler @CCESteuben @CCESullivan @CCETioga @CCETompkins @CCEUlster
@ccecornell @cce_disaster @CornellCALS @CornellCHE @DysonSchool @NYSAC @NYFarmBureau @NYSIPM @NortheastIPM @NYInvasiveSpp @NYSeagrant @NYFarmNet @NYSAgSociety @NYGovCuomo @NYAgandMarkets @EmpireStateDev @NYSDEC @NYAgriWomen @MyPlate @SNAP-Ed @4H @USDA_NIFA @USDA @LeadNewYork @CaRDCornell @SUNY Local & regional: • Media/reporters • Educators/programs • Elected officials • Non-profits • Other partners follow:somesuggestions
Embed your Twitter feed on the homepage
Get started! Spend a little time on Twitter, every day Follow others, retweet them Tweet local program info and news stories Need basics? Watch this fifteen-minute YouTube video: Creating a Twitter Account for Professional Use by Bob Bertsh North Dakota State University
Lightning Presentations • Fast-paced style • Design oriented, images • Originated in Japan • 20 slides x 20 seconds • PechaKucha.org PechaKucha: Get to the PowerPoint in 20 Slides Then Sit the Hell Down (Daniel Pink, Wired 8/21/07)
Lisa Richards Communications Specialist firstname.lastname@example.org Technical: email@example.com Content: firstname.lastname@example.org This presentation will be posted on staff site and shared at the April 15th Virtual Tech Fair. There will be a blogs session, too. Thank you!
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