Tvis june2016 eric_fischer

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Information about Tvis june2016 eric_fischer

Published on June 13, 2016

Author: mediapostlive

Source: slideshare.net

1. IS THE WORLD FLAT?... RETHINKING TV’S ROLE IN THE MARKETING JOURNEY

2. RETHINK: MEDIA OUTPUTS CPM CPP GRP RATINGS DAYPARTS REACH FREQUENCY

3. THINK: BUSINESS OUTCOMES ROAS ROMI MARGINAL CPA INCREMENTAL CPA SOV VTR/VTC

4. RETHINK: IMPACT OF DATA THE GUESSING CONTINUUM

5. RETHINK: CORRELATION & CAUSATION

6. THINK: CORRELATION & CAUSATION

7. RETHINK: ATTRIBUTION REAR FACING PREDICTIVE CORRELATIVE

8. THINK: CONTRIBUTION FORWARD FACING PRESCRIPTIVE CAUSAL

9. $0 $50 $100 $150 $200 Day 1 Day 15 Day 30 CostperAcquisition Overall TV Radio Display Search Other RETHINK: MEDIA CONTRIBUTION $0 $100 $200 $300 $400 0% 25% 50% 75% 100% Day 1 Day 15 Day 30 CostperAcquisition %ofNewCustomers Base 12+ Mo. Base 6-12 Mo. Base 4-6 Mo. Base 1-3 Mo. Marginal CPA BaseVolume THINK: MEDIA CONTRIBUTION

10. RETHINK: MEDIA PLANNING

11. THINK: MEDIA PLANNING

12. RETHINK: TV TOPOGRAPHY

13. THINK: TV TOPOGRAPHY

14. THINK: “PROGRAMMATIC” TV AUDIENCE TARGETING DYNAMIC INSERTION ADDRESSABLE

15. RETHINK: TV MEASUREMENT

16. RETHINK: TV MEASUREMENT

17. THINK: TV INVENTORY ADMORE AUDIENCEXPRESS CADENT CONTINUUM CLYPD PLACE MEDIA ROCKETFUEL SAMBA TV SIMULMEDIA TUBE MOGUL VIDEOLOGY WIDE ORBIT WYWY YUME

18. THINK: MEASUREMENT ADOMETRY ANALYTIC PARTNERS CONCENTRIC CONVERTRO DATA XU HUDSON RIVER GROUP IRI MARKET SHARE PARTNERS MARKETING EVOLUTION NIELSEN NINAH RAKUTEN DC STORM THINKVINE VISUAL IQ

19. THINK: ELEVATOR PITCH ERASE AVOID DETERMINE EMBRACE ACKNOWLEDGE BREAKDOWN PRECONCEPTIONS GUESSING CAUSALITY CONTRIBUTION TOPOGRAPHY SILOS

20. CAPTAIN…THAT ICEBERG’S NOT GETTING ANY SMALLER

21. ERIC FISCHER efischer@godaddy.com linkedin.com/in/ericfischer823 602.420.4254

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