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Tv scheduling

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Information about Tv scheduling
Education

Published on October 15, 2014

Author: charlottecolemanasmedia

Source: slideshare.net

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1. TV Scheduling Direct competitors They don’t air big programmes at the same time ie Coronation Street and Emmerdale. Channel Loyalty If they get the audience in early more people are likely to stay with that channel. Channel loyalty no longer exists because there’s at least 40 channels and we can use a remote Key Techniques used in Scheduling  Inheritance – scheduling a new programme after a popular programme in the hope it will inherit some of the popular programme’s audience.  Pre-echo – scheduling a programme before a popular programme. The audience will tune in slightly early so they don’t miss the start of the popular programme and see the end of a programme and it then tune in the following week.  Hammocking – putting something between two big programmes so they get benefits from pre-echo and inheritance.

2. Schedule segments Name Time Audience Early Morning 5am-9am People who work Daytime 9am-3pm Students, unemployed, housewives, shift workers Prime Time 3pm-9pm Everyone Late Night 9pm-5am Shift workers, students, unemployed Popular Genres  Drama  Factual/documentary  Comedy  Sport  Soaps  Game shows  Reality  Celebrity Target Audiences BBC One – mainstream BBC Two – educated people ITV1 – mainstream Channel 4 – teenagers up to about 50 Channel 5 – mainstream

3. Imported programmes Channel 4 and Channel 5 are the main channels that have foreign TV shows because the BBC don’t have enough money to buy these foreign programmes. Watershed  After 9pm  Can use swear words  Sex scenes

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