Turning listening into action - Yamaha

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Information about Turning listening into action - Yamaha

Published on November 7, 2013

Author: DeloitteUS

Source: slideshare.net

Description

If you’re not listening, you’re missing out.
Social media has evolved from purely an entertainment medium to an important channel for people to connect with the brands they follow. As consumers are increasingly using social channels to tweet and post about products, Yamaha needed to find new ways to engage with its customers.

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