Published on March 6, 2014
Turning employees into ambassadors in social media ! ! Helene Auramo, Okimo Clinic Ltd !
Machinery ! Knowledge workers ! Audience & networks
Traﬃc generated by IBM internal experts in social media converted seven times more frequently than traﬃc generated by other IBM sources. The Most Powerful Brand On Earth, Chris Boudreaux & Susan F. Emerick
Employees Partners and suppliers Customers Who are your ambassadors?
! Regular rank-and-ﬁle company employees have more credibility than executives. - The 2012 Edelman Trust Barometer
Challenges UNIFIED MISSION UNIFIED MESSAGES TRUST LACK OF SOCIAL MEDIA POLICY LACK OF SKILLS IDENTIFYING THE RIGHT AMBASSADORS Possibilities BRAND AWARENESS SEM & SEO BUILDING TRUST SALES
! Identiﬁcation process Internal Trust (skills) Network Motivation External Trust Network Motivation
It all starts from within…. Why should I work for you? ! Why would I want to share your stuﬀ?
! Okimo Clinic Way What is the current and desired state? Identiﬁcation of the ambassadors Content strategy plan and trainings Measure & adjust
! Helene Auramo firstname.lastname@example.org +358 40 153 0082 @heleneauramo ! www.facebook.com/okimoclinic www.twitter.com/okimoclinic www.linkedin.com/company/okimoclinic
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