Published on March 11, 2014
SEO Copywriting • Write (mostly) for robots – Humans only visit sometimes (minutes if you’re lucky) – Spiders and bots are visiting constantly – (Your editor will probably want to kill you) • Avoid pronouns at all cost – Google doesn’t want to waste its time sorting out who he, she, it are – Names, places, brands, spelled-out • Chris Abraham, SocialMediaToday, Gerris, etc. Keyword-Linking – Be sure to use keyword phrase text links to stitch your own properties together – Use those text links to stitch together the sites themselves • Google treats each page uniquely so define the relationships • Visualize a flotilla of boats tied together (with links) into one platform @chrisabraham
Sharing Social Sharing • Google has revised its search algorithm to favor social media • Google’s trying to flush fraudsters, linksters, and anonymity – Google Authorship and Verification programs help – (The true reason isn’t only quality of results, it’s also ad segmentation) • Google’s tired of trying to sort out the SPAM from the wheat – Authentic content behaves differently from SPAM – Google favors content that behaves like real content – Real content has momentum and popularity on Social Networks • You? Always make sure you make sharing as easy as possible (one click) Shareability • One rule: always offer visitor to share from anywhere and everywhere! @chrisabraham
Profile Squatting Squatting’s No Longer a Dirty Word • Brand Consistency Across all Platforms – For my personal brand, I have @chrisabraham everywhere – For Gerr.is, I have a mixed bag: @gerris, @gerriscorp, @gerrisdigital – The domain gerris.com is available for $4,088.00 – worth it? Maybe – Keep prospecting – and squatting – on the Next Big Thing • Talk to Google, Twitter and Facebook – I have been able to secure dozens of Twitter handles and Facebook & Google+ vanity URLs from respective account reps • If the handle is abandoned or if you have brand control, they’ll release it • KnowEm (www.knowem.com) – Spend between $84.95 and $649 to have someone else squat all your profiles – Give them a bio, description, bio, and photo and they’ll register them – And when they’re done, they’ll hand you the keys (login, pass, etc) @chrisabraham
Your First Born to Google Google Will Reward Your Honesty a Thousand-Fold • Join AdWords, even if you don't plan to advertise • Join AdSense, even if you don't plan to host ads on your website • Join Google Webmaster tools and add and verify all of your sites • Join Google Analytics and fully implement tracking software on all the sites you have access to • Be sure to register for Google+ • Fill out everything about yourself, especially everything Google asks your Google Account page -- everything, don't be shy or try to rush through it • Make sure you connect all of your blogs, published and social accounts at Google Connected Accounts • Head over to Google Authorship to make sure you're on your way to becoming completely G-Verified • If you're especially canny, you can take the bold step of submitting your blogs to Google to be considered as a news source for Google News @chrisabraham
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