Troy D. White Resume

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Information about Troy D. White Resume
Business & Mgmt

Published on February 23, 2014

Author: troydwhite

Source: slideshare.net

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Resume for Troy D. White

Troy  D.  White  Reston,  VA  20194  –  914-­‐623-­‐8769  –  troydwhite@gmail.com  –  www.TroyOnLinkedIn.com Entrepreneurial  Marketing  Director  –  e Learning  /  New  Technology  Expert Customer  Focused  –  Strategically  Develop  Relationships  &  New  Markets Use  creative  integrated  marketing  strategies  to  define  and  deliver  product and  service  solutions  for  C-­‐level  customers,  prospects  and  members. EXPERIENCE  HIGHLIGHTS (for  a  complete  list  of  accomplishments,  visit  www.TroyOnLinkedIn.com) DIRECTOR,  MARKETING  &  MEMBERSHIP Future  Business  Leaders  of  America  ( FBLA-­‐PBL),  Reston,  V A    2011  –  present Senior  Leadership  Team  member  leading  all  activities  that  significantly increase  and  retain  membership  for  world’s  largest  student  business organization.  Develop  and  disseminate  core  branding  and communications  messages.  Optimize  multiple  channels  using  analytics  and data.  Work  collaboratively  with  internal  departments  and  statewide organizations  to  increase  conference  attendance  and  implement  new educational  programs. ● Spearhead  new  Innovation  Center,  a  public  idea  generation community.  Lead  team  that  implements  ideas  by  moving  into pipeline  and  allocating  financial  and  human  resources. ● Increase  revenues  3%  while  decreasing  expenses  15%,  yielding  ROI of  33.7%. ● Revamp  Middle  School  program  to  act  as  feeder  system  to  expand and  strengthen  high  school  programs. ● Implement  training  program  and  online  resource  center  for  state directors  to  drive  local  recruitment  and  retention  efforts. ● Recruit  31  “NLC  Buzz  Squad”  student  members  to  initiate  onsite and  pre-­‐  and  post-­‐conference  marketing  strategies.  Resulted  in over  750,000  social  media  impressions  during  8  day  conference. ● Infuse  technology  throughout  organization  to  better  service members  in  cost  efficient  manner.  Introduce  Google Apps/Hangouts  for  pre-­‐training  of  National  Officers,  saving  over  8 hours  of  onsite  training. CO-­‐FOUNDER Cloud  Owl  Technology  &  Educational  Applications,  NY,  NY                    2010  –  2011 Educational  consulting  company  focused  on  implementing  Web  2.0  and social  technologies  into  K-­‐12  classrooms,  with  primary  focus  on  Google Apps  for  Education.    Developed  K-­‐8  economic  curriculum  for  The Healdsburg  School,  training  12  teachers. Qualifications  P rofile Strategic  &  Tactical ● Drive  business  r esults  by  developing comprehensive  marketing  execution plans. ● Analyze  market  and  trends  to  identify business  growth  opportunities  and engage  action  plans  that  secure product  leadership  positions. ● Create  lead  generation  and  nurturing strategies  r esulting  in  improved customer  engagement  and  increased sales/membership. ● Collaborate  with  executive  leadership and  key  influencers  to  provide  field intelligence  and  define  winning strategies  that  secure  key  accounts. Marketing  Channels State-­‐of-­‐art  approach  to  digital  and traditional  marketing:  web,  email,  direct mail,  catalogs,  social  media,  publishing, search  engine,  publicity. Market  Segmentation Business-­‐to-­‐Business  (B2B)  and Business-­‐to-­‐Consumer  (B2C)  within Publishing,  Education,  e-­‐Learning  and Professional  Development Computer  and  Technical  Skills Google  Apps Social:  Twitter,  Facebook,  LinkedIn, Google+,  Blogs Web:  SEO,  SEM,  Pay  per  click CRM:  Salesforce.com Microsoft  Office  Suite Education Master  of  Business  Administration, University  of  W ashington  Graduate School  of  Business,  Seattle,  W A 1999 Bachelor  of  Science,  Civil  Engineering, University  of  Maine,  O rono,  ME 1993 Happy  to  travel Page  1  of  2

Troy  D.  White  Reston,  VA  20194  –  914-­‐623-­‐8769  –  troydwhite@gmail.com  –  www.TroyOnLinkedIn.com EXPERIENCE  HIGHLIGHTS  (continued) SENIOR  DIRECTOR,  SALES  &  MARKETING Council  for  Economic  Education,  New  York,  NY                                                                                                                                                                                                                                        2003  –  2010 Defined  and  initiated  comprehensive  direct  marketing  strategy  to  increase  demand  for  K-­‐12  educational  programs. Implemented  technology  tools  and  workflow  processes  resulting  in  market  and  revenue  expansion  for  publisher. ● Increased  sales  of  international  product  portfolio  from  $750,000  to  over  $1.85M  by  managing  sales  cycle: prospecting,  lead  generation,  needs  analysis,  proposal  writing,  conversion,  contract  execution  and  follow-­‐up. ● Implemented  automated  lead  nurturing  program  to  convert  highest  potential  prospects;  expanded  in-­‐house database  from  11,000  to  over  175,000  customers  and  prospects. ● As  V oice  of  Customer,  partnered  with  internal  departments  and  national  affiliates  to  ensure  product  offerings met  increased  customer  demands.  Produced  creative,  effective  results  in  newly  identified  market  segments. ● Significantly  increased  brand  and  product  awareness  via  face-­‐to-­‐face  consultations,  creating  and  delivering live  product  demonstrations  and  in-­‐service  workshops  at  over  25  national  education  conferences  per  year. ● Established  district  and  state-­‐level  relationships  with  key  influencers,  culminating  in  state-­‐wide  adoption  of training  workshops  and  course  materials. ● Developed  integrated  marketing  strategy  for  online  personal  finance  game,  including  early  adoption  of  Twitter and  Facebook  to  promote  program  and  drive  student  engagement. SALES  &  MARKETING  CONSULTANT Troy  D.  White  Sales  &  Marketing  Services,  LLC,  New  York,  NY                                                                                                                                                                                    2001  -­‐  2003 Delivered  customer  retention  and  re-­‐acquisition  strategic  plans  for  businesses  affected  by  9/11,  resulting  in successful  rebuilding  of  two  businesses. WEB  MARKETING  STRATEGIST American  Management  Association,  New  York,  NY                                                                                                                                                                                                                          2000  -­‐  2001 Developed  initial  digital  marketing  and  content  delivery  strategy  in  newly-­‐created  position.  Created  and  directed sales  channel  development,  e-­‐mail  and  web  marketing  strategy  for  $125M  seminar  division  within  management training  company. ● Increased  online  registration  revenue  from  $23.5M  to  $39M  within  12  months  and  exceeded  budgeted  goal by  $9M. ● Developed  and  launched  first  e-­‐learning  module  to  blend  in-­‐class  experience  with  extended  online  learning, developing  leadership  presence  in  new  market  and  generating  $3.4M  in  revenue. Page  2  of  2

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