Published on June 16, 2009
The 4 Cs of Social Media Presented by Justin Foster
Why listen to us? • Tricycle helps organizations define and communicate their ideas. • Worked with large corporations like Fred Meyer to personal brands like Troy McClain. • Over 250 presentations from Payette to Malaysia. • Early pioneers of social media in Idaho. • Over 10,000 connections in the social space.
The Perfect Storm • Commoditization • Fragmentation • Access to technology • Rise of Personal Brands
Meet Gen Y • Connected • Multi-tasking • Influential • 24/7 Brand
What is Social Media?
The Evolution 1. Forums and message boards 2. Chat rooms and IM 3. Commenting 4. Blogs 5. Social networking 6. Twitter
Heard of these? • WordPress • Blogger • MySpace • Facebook • LinkedIn • Twitter • Digg • StumbleUpon • Delicious • FriendFeed • Diigo • Jott • Skype • Ning
Startling Statistics • 276% growth in 35-54 year old Facebook users. • 104 Million people on Facebook. • Feb 09 to April 09: 3 mill to 17 mill Twitter members • 1 billion page views of Twitter. • Average age on Facebook is 37. • Average age on Twitter is 42. • Fastest growing segment is women over 55.
Tricycle’s 5 Rules of Social Media 1. Social first; media second. 2. Person first; corporation second. 3. Keep it real. 4. Farming, not hunting. 5. There is no “kiddy pool”
The 4 Cs • Culture • Content • Conversations • Conversions
CULTURE • Social media is not a Magic Pill • Must have a “social” brand. • Authenticity • Transparency • Accountability
CONTENT • Tell stories. • Distribute responsibility. • Be consistent. • 80/20 rule
CONVERSATIONS • Signals v Noise • Be interesting • 3 ways to participate • Create multiple touch-points within your brand.
CONVERSIONS • Conversations create relationships which create transactions. • Farming, not hunting. • Build the “pipes”. • Social media-only promotions
Getting Started • Don’t over-think it. • The tools are easy. Really. • You are interesting. • Manage your time. • Be patient.
Must Haves • Personal & Company blog • Facebook personal profiles. • Facebook company profile and/or fan page. • Twitter
Branding & Social Media 1. Go back to your roots 2. Strip out the BS 3. Deputize everyone 4. Be social 5. Own the experience
Open Discussion >> Definitions and terms? >> How something applies to you? >> Other trends? >> Additional comments and questions
THANK YOU! www.thetricycle.com for more information. @brandmilitia & @johnhardesty on Twitter Join our Facebook Fan Page!
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