Trends in Women's Wellness Purchasing

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Information about Trends in Women's Wellness Purchasing
Health & Medicine

Published on July 24, 2014

Author: stefanocurti



Trends in Women's Wellness Purchasing

Trends inWomen's Wellness Purchasing Stefano Curti

Trends inWomen'sWellness Purchasing Former global president of skincare products for Johnson & Johnson (J&J), Stefano Curti now serves as president and CEO of a California-based venture capital firm and innovation incubator. Focused on expanding the company's interests into the health and wellness sector, Stefano Curti recently closed series A financing on a new women's health and wellness venture.

Trends inWomen'sWellness Purchasing According to a white paper published in early 2013, the purchasing behavior of women today reflects a growing cultural emphasis on self-care and internal motivation. Whereas products in the past often focused on expectations generated by society, the most successful items currently on the market appeal to women based on their own motivations to be healthy. In fact, the paper revealed that more than 65 percent of women are likely to select a product that encourages them to make healthy choices.

Trends inWomen'sWellness Purchasing For the most part, women are influenced by marketing that inspires them to be their best selves at any stage of life. For some women, this means being as healthy as possible so that they can better care for their families. For others, it means having the energy to pursue their interests as they age. According to the paper’s findings, there is room in the market for products that target each particular life stage as well as for those that focus on motivating women of all ages to be healthy.

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