Trends in Print

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Information about Trends in Print
Technology

Published on November 23, 2009

Author: desktopmedia

Source: slideshare.net

Description

Presentation given to the Fraternal Communications Association Mid-Year Conference focusing on getting more results from print including variable data publishing, transactional printing, web to print workflows, and digital magazines.

Getting the Most from Print Cate Indiano DesktopMedia

the most expensive corporate channel since when did printing become the most expensive and least cost effective channel available to our organizations? how can we strategize with this channel if we’re committed to certain demographics? content is king = relevance

since when did printing become the most expensive and least cost effective channel available to our organizations?

how can we strategize with this channel if we’re committed to certain demographics?

content is king = relevance

What are we printing?

Brochures, programs, letters, billing, postcards, forms, magazines How are we printing it? Offset? Digital Service Provider? In House?

Brochures, programs, letters, billing, postcards, forms, magazines

How are we printing it?

Offset? Digital

Service Provider? In House?

Trends in Printing

enter variables/versioning what is variable data publishing?

what is variable data publishing?

options mail merge with MSWORD data merge with InDesign CS4 conditional processing with XMPie’s uDirect

mail merge with MSWORD

data merge with InDesign CS4

conditional processing with XMPie’s uDirect

DataMerge Demo, InDesign

Demo, InDesign

Transactional The one piece of mail most people will not throw away?

The one piece of mail most people will not throw away?

template driven Incopy workflows, as an example getting more from your publishing workflow deliver content more efficiently with incopy independent plug-in that allows content providers to write to your layout

Incopy workflows, as an example

getting more from your publishing workflow

deliver content more efficiently with incopy

independent plug-in that allows content providers to write to your layout

On Demand/Web to Print “ Self-Service Marketing” Hosted Portal with Downloadable Templates Products like Bitstream’s Pageflex

“ Self-Service Marketing”

Hosted Portal with Downloadable Templates

Products like Bitstream’s Pageflex

Digital Publishing “ Just in Time” publishing http://magcloud.com/

“ Just in Time” publishing

http://magcloud.com/

Repurposing Content Editorial content: SMR’s, whitepapers, scribd , slideshare Animated content: InDesign to Flash Site content: InDesign to Dreamweaver

Editorial content: SMR’s, whitepapers, scribd , slideshare

Animated content: InDesign to Flash

Site content: InDesign to Dreamweaver

interactive PDF extend the life of your print by repurposing your content to a PDF post to scribd, slideshare, whitepaper portals make sure you link within your PDF’s add navigation with hyperlinks, bookmarks, javascripting add media with video, audio, flash widgets

extend the life of your print by repurposing your content to a PDF

post to scribd, slideshare, whitepaper portals

make sure you link within your PDF’s

add navigation with hyperlinks, bookmarks, javascripting

add media with video, audio, flash widgets

print to flash take your print layout (the cover of your magazine) Adobe TV export to flash animate components of cover publish to html to add to your site

take your print layout (the cover of your magazine)

Adobe TV

export to flash

animate components of cover

publish to html to add to your site

print to dreamweaver take your print layout export to Dreamweaver match up CSS with InDesign styles Dreamweaver page matches printed page

take your print layout

export to Dreamweaver

match up CSS with InDesign styles

Dreamweaver page matches printed page

want to learn more? The Marketing Technology Training Certificate Program 104 hours of New Media training delivered onsite or online 7 college credits final project: a marketing proposal complete with ROI fantastic student kit of books and a flip video camera need to upgrade your skill set but can’t afford to? check with your state’s incumbent worker training fund !

cate brosseau indiano marketing technologies consulting and training certified technical trainer, adobe certified instructor the marketing technology training certificate author, InDesign@Work, wbe, member astd 317.955.9300 [email_address] www.desktopmedia-corp.com w ww.desktopmedia- training.com linkedin: www.linkedin.com/in/cateindiano delicious: mar keting technology bookmarks s kype: desktopmedia twitter: desktopmedia network: card.ly/cate_indiano

marketing technologies consulting and training

certified technical trainer, adobe certified instructor

the marketing technology training certificate

author, InDesign@Work, wbe, member astd

317.955.9300

[email_address]

www.desktopmedia-corp.com

w ww.desktopmedia- training.com

linkedin: www.linkedin.com/in/cateindiano

delicious: mar keting technology bookmarks

s kype: desktopmedia

twitter: desktopmedia

network: card.ly/cate_indiano

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