Published on January 14, 2016
1. The Obligation Meeter Future Traveller Tribes 2030
2. About Traveller Tribes In 2015 Amadeus commissioned two studies to identify the latest traveller trends:
3. About Traveller Tribes Future Traveller Tribes 2030: Understanding Tomorrow's Traveller, The report forecasts six types of travellers, or "tribes", that will be influential in the future.
4. About Traveller Tribes The second report, Future Traveller Tribes 2030: Building a More Rewarding Journey takes the traveller tribes and maps their behaviors to the different stages of their journey along with appropriate merchandising options.
5. About Traveller Tribes To know more about the Traveler Tribes download the reports at Amadeus.com/tribes2030. Obligation Meeters Cultural Purists Reward Hunters Ethical Travellers Simplicity Searchers Social Capital Seekers
6. The Obligation Meeter _ Is restricted by a need to meet bound objectives _ Plans leisure activities around hard objectives _ Travel dates & timing are bound by work, family and other commitments _ Requires flexibility in corporate travel policy to tailor plans within defined budgets and other parameters Are you an Obligation Meeter? Fill out our questionnaire and find out
7. ©2015AmadeusITGroupSA FREQUENT FLYERS SMOOTH TRAVELLER BUSINESS TRAVELLER
8. Getting to know the Obligation Meeter _ Favors no-hassle, choice management approach to booking _ Prefer ability to book in advance _ Receptive to helpful cross-selling _ Appreciate optional leisure “bolt-ons” Inspiration & Booking
9. At the airport _ Attracted to time-saving and reassuring check-in options _ Prefer “fluid” airport systems _ Value smart contingency planning services _ Likely to use concierge services, enabling lighter & faster travel _ Require powerful, yet easy access to Wifi Getting to know the Obligation Meeter
10. In flight _ Value automated apps that can differentiate company vs personal expenses _ Seek a nuanced understanding of their personal preferences Getting to know the Obligation Meeter
11. At destination _ Will often add in some leisure to complement central objective Getting to know the Obligation Meeter
12. Purchasing behavior Opportunity to Influence Purchasing experience Level of contact Touchpoint devices Opportunity to Influence Degree of personalization Inspire Shopping Booking Close to time of use Any time Very low Low Medium High Very high Bundle À la carte Both Very low low Medium High Very high Inspiration-centric Information-centric Any Convenience Local Luxury & wellness Luxury & productivity EcologicalProductivity Source: Future Traveller Tribes 2030: Building a More Rewarding Journey
14. As an #ObligationMeeter my travel dates & timing are bound by work, family, or other commitments #Tribes2030
15. You can follow us on: Amadeus IT Group Or visit our website: amadeus.com Get the latest Amadeus blog posts in your inbox. Sign up at: Amadeus.com/blog
16. Thank you ©2014AmadeusITGroupSA
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