Transforming brand and culture at NN Group

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Information about Transforming brand and culture at NN Group

Published on March 16, 2016

Author: HRTechWorld


1. Brand Culture Transforming Brand ánd Culture at NN Group Chris Kersbergen, NN GROUP Global Head of Employee Experience You matter

2. 2 Brand = Culture culture brand

3. 3 • “How do I bring my employees along?” • “Culture eats strategy for breakfast” • “+70% of reorganisations fail …” • “+80% of company value defined by intangibles” Brand = Culture... right? culture brand

4. 4 Connecting People & Brands: Personality rules! culture brand shared personality

5. 5

6. Now that’s personality! 6

7. 7 NN Group Retirement Services, Insurance, Investments and Banking 11,500 employees, 18+ countries, 15 million customers

8. 8 Building our new brand and values from within

9. We help people secure their financial futures. (…) in a personal and caring way. What matters to our customers, matters to us. New purpose, values and brand

10. 10

11. Activating Brand and Values internally

12. 12 Re-designing the Employee Experience around ‘shared personality’

13. Re-designing the NN Employee Experience

14. And we’re still learning…

15. Join the conversation  @ChrisKersbergen 16 culture brand shared personality

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