Published on March 16, 2016
1. Brand Culture Transforming Brand ánd Culture at NN Group Chris Kersbergen, NN GROUP Global Head of Employee Experience You matter
2. 2 Brand = Culture culture brand
3. 3 • “How do I bring my employees along?” • “Culture eats strategy for breakfast” • “+70% of reorganisations fail …” • “+80% of company value defined by intangibles” Brand = Culture... right? culture brand
4. 4 Connecting People & Brands: Personality rules! culture brand shared personality
6. Now that’s personality! 6
7. 7 NN Group Retirement Services, Insurance, Investments and Banking 11,500 employees, 18+ countries, 15 million customers
8. 8 Building our new brand and values from within
9. We help people secure their financial futures. (…) in a personal and caring way. What matters to our customers, matters to us. New purpose, values and brand
11. Activating Brand and Values internally
12. 12 Re-designing the Employee Experience around ‘shared personality’
13. Re-designing the NN Employee Experience
14. And we’re still learning…
15. Join the conversation Chris.Kersbergen@nn-group.com @ChrisKersbergen www.linkedin.com/in/chriskersbergen 16 culture brand shared personality
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