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Transformation Of Pr Through Social Media

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Information about Transformation Of Pr Through Social Media
Business & Mgmt

Published on March 19, 2009

Author: jessestay

Source: slideshare.net

Description

How we've gone from the Small Village to a Very Large, Connected World, and back to the Small Village again through Social Media. Why this is important for PR.

Jesse Stay, The "Social" Geek, Presented this as a Guest Lecture for Larry MacFarlane's Intro to PR class at Brigham Young University.

http://staynalive.com/speaking
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Social Media and the Transformation of PR As We Know It Jesse Stay - http://staynalive.com CEO, SocialToo, Stay N’ Alive Productions

Jesse Stay - http://staynalive.com

CEO, SocialToo, Stay N’ Alive Productions

The Small Village

Professor Harold Hill

“Who’s Gonna Patronize a Little bitty 2 by 4 Kinda Store Any More?” Fished Where the Fish Are “But He Doesn’t Know the Territory” -- said the Snake Oil Salesmen Focused on Relationships Professor Harold Hill

“Who’s Gonna Patronize a Little bitty 2 by 4 Kinda Store Any More?”

Fished Where the Fish Are

“But He Doesn’t Know the Territory” -- said the Snake Oil Salesmen

Focused on Relationships

 

 

 

World Growth Through Communication

Knows no Political boundaries Real Time Worldwide Economics Can’t Stop it World Growth Through Communication

Knows no Political boundaries

Real Time

Worldwide

Economics Can’t Stop it

The PR Dilemma

People can talk worldwide People are going to talk about you There’s little you can do to stop it The Talk-Machine, or “Groundswell” How do you maintain brand image? The PR Dilemma

People can talk worldwide

People are going to talk about you

There’s little you can do to stop it

The Talk-Machine, or “Groundswell”

How do you maintain brand image?

Social Media Has Re-enabled the Small Village, on a Global Scale

Motrin Moms

Motrin Moms

Motrin Moms

Motrin Moms

8:32

The Tools - Your Blog

Gives a Company First-Person Voice Free Press Viral Real Content == SEO Makes You an Expert The Tools - Your Blog

Gives a Company First-Person Voice

Free Press

Viral

Real

Content == SEO

Makes You an Expert

Write Frequently Stay Real The Embargo TechMeme To TechCrunch, or Not to TechCrunch? Fish Where the Fish Are Blog Strategies

Write Frequently

Stay Real

The Embargo

TechMeme

To TechCrunch, or Not to TechCrunch?

Fish Where the Fish Are

The Tools - Facebook

Real-Life Connections Live Communication Viral Real People 180,000,000 Reach Encourages Word of Mouth Marketing The Tools - Facebook

Real-Life Connections

Live Communication

Viral

Real People

180,000,000 Reach

Encourages Word of Mouth Marketing

Set up a Facebook Page Talk With People! Tag People (use discretion) Network With Influentials Consider an Application Fish Where the Fish Are Facebook Strategies

Set up a Facebook Page

Talk With People!

Tag People (use discretion)

Network With Influentials

Consider an Application

Fish Where the Fish Are

The Tools - Twitter

The “Largest Conversation in the World” People are Talking About You Viral - the “ReTweet” Worldwide, Multiple Languages 7-8,000,000 Reach Portable The Tools - Twitter

The “Largest Conversation in the World”

People are Talking About You

Viral - the “ReTweet”

Worldwide, Multiple Languages

7-8,000,000 Reach

Portable

Listen! - http://search.twitter.com TweetDeck SocialToo.com Be real! Take advantage of the ReTweet Fish Where the Fish Are Twitter Strategies

Listen! - http://search.twitter.com

TweetDeck

SocialToo.com

Be real!

Take advantage of the ReTweet

Fish Where the Fish Are

The Tools - FriendFeed

Real Life Connections

It’s Your Turn @Jesse on Twitter Jesse Stay - http://staynalive.com CEO, SocialToo, Stay N’ Alive Productions

@Jesse on Twitter

Jesse Stay - http://staynalive.com

CEO, SocialToo, Stay N’ Alive Productions

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