Published on December 24, 2013
Transform Your Enterprise into a Customer Company Embrace collaboration and introduce continuous innovation to maximize customer value 1 © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL
HIGHLIGHTS Transform Your Enterprise into a Customer Company There is a growing pool of evidence to suggest that businesses that bring together diverse skills, knowledge, ideas and capabilities are the ones that drive collaboration and innovation to achieve this There is a clear gap between collaboration and innovation, and the strategies that enable organizations to maximize results and generate value from these concepts 2 © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL
3600 Collaboration When conversations are quickly enabled across organizational silos and value networks, everyone has a chance to help improve the outcomes: The gaps between functions – sales, operations, finance, production, R&D, etc. – can be bound by a unique glue called ideas Breaking out of the silos means interfacing and integrating with diverse communication and collaboration applications- this creates a customer focused revolution Collaboration should be made simple: : it multiplies the value of every application within the collaboration network “Collaboration is equally important within the business and with external suppliers, resellers and partners. In that sense, businesses need to become ‘social’ in every manner.” 3 © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL
Innovation: The outcome of collaboration Digital natives are eager to collaborate & collaboration drives innovation The focus of engagements has to be shifted from features to business agility improving the impact of delivery An Example: • Innovation driven companies use gamification for crowdsourcing of ideas and support with robust software platforms Connecting enterprise data with manmachine conversations offers fresh ways to solve problems, develop intuitive solutions and faster ways to prototype ideas. 4 Gamification of Attention Deficit and Hyperactivity Disorder (ADHD) therapy using mobility is coming to the rescue. • ADHD patients are encouraged to play specially designed games that ensure they improve their focus, thus reducing the intensity of their medication, eliminating the need for regular visits to specialists and reducing the burden on caregivers • The games (apps) challenge, engage and reward ADHD patients for meeting targets and thereby improve compliance to therapy © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL
Maximizing value: Innovation on steroids Delivering value to customers then depends on how creatively and intelligently a business stitches and integrates solutions together Create Value Maximize Value New channels create fresh ways to acquire new customers and retain old ones, and also cut down customer service costs 5 Sustain Value In a hyper-connected world, social listening and rapid response is critical. It can build brand equity or complete destroy it Understanding how different customer segments use various channels can help create intelligent upsell / cross sell opportunities © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL
Conclusion Collaboration between men and machines, innovation at home and in the workplace, cloud and mobile communication are all building blocks at our disposal. Only their optimal use will answer - "Would the customer like keeping our company in the future?” 6 © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL
For more details please visit the link below: http://www.wipro.com/Documents/transform-your-enterpriseinto-a-customer-company.pdf 7 © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL
About Wipro Ltd. Wipro Ltd. (NYSE:WIT) is a leading Information Technology, Consulting and Outsourcing company that delivers solutions to enable its clients do business better. Wipro delivers winning business outcomes through its deep industry experience and a 360 degree view of "Business through Technology"; helping clients create successful and adaptive businesses. A company recognized globally for its comprehensive portfolio of services, a practitioner's approach to delivering innovation and an organization wide commitment to sustainability; Wipro has over 140,000 employees and clients across 61 countries. For more information, please visit www.wipro.com. 8 © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL
Thank You ©Wipro Limited, 2013. All rights reserved. For more information visit www.wipro.com No part of this document may be reproduced in whole or in part without the written permission of the authors. Wipro is not liable for any business outcome based on the views presented in this document. For specific implementation clients should take advise from their client engagement manager. 9 © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL
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