Transform the Customer Experience with Uncomplicated Performance Management

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Information about Transform the Customer Experience with Uncomplicated Performance Management

Description

Presented at IAUG Converge 2014: The volume of data available to contact centers today is overwhelming. The key to effective performance management begins with establishing goals before trying to manage to key performance indicators. During this session, we will explore tips for building a successful performance management practice that will transform the customer journey. We will also look at three success stories from organizations that benefited from this transformation.

#CONVERGE2014 Session Code #1409 Transform the Customer Experience with Uncomplicated Performance Management Ryan Prestel Director of Product Management Uptivity

Who we are • Unified workforce optimization suite. • Customer-centric, flexible solutions customized to your environment. Avaya Partnership • Avaya Technology Partner. • Member since 2007. • Compliance tested: – Avaya Aura® Application Enablement Services (AES) 6.3 – Avaya Proactive Contact 5.1 Uptivity has an extremely strong commitment to its customers and employees. Uptivity has emerged as a major vendor of agent performance management (APM) software.

Conflicting Goals of the Contact Center • Cost Reduction • Providing Superior Customer Service

Current Versus Future Customer Interaction Channels Current Versus Future Customer Interaction Channels (Mean Percents): North America, 2014

Traditional Customer Interaction Metrics The Customer Journey is Comprised of Multiple Parts Event-Driven Data (within channels) Single events within a contact center channel • DTMF or speech input to IVR (account #, menu choice, etc.) • Web click on a web page Event-Driven Data (within channels) Single events within a contact center channel • DTMF or speech input to IVR (account #, menu choice, etc.) • Web click on a web page Event-Driven Data (within channels) Single events within a contact center channel • DTMF or speech input to IVR (account #, menu choice, etc.) • Web click on a web page

Performance Analytics Sources Data Can Come from Anywhere and is Interconnected

Performance Management Challenges Too much data from too many sources Inconsistent and inefficient reporting Lack of resources (time, budget, people)

Measurement is a Must Source: scientificamerican.com “If you can not measure it, you can not improve it.” -Lord Kelvin • Conventional tools aren’t sufficient to measure the temperature in today’s contact center • Identify success ─ Positive reinforcement ─ Model behavior, reduce costs • Identify opportunity ─ Shorten the feedback cycle ─ Coach in real-time • Monitor progress ─ Performance visibility

Performance Management Challenges

Performance Management Takes Care of the Heavy Lifting

Critical Systems and Data ACD/PBX • Volume • AHT • ASA • Survey • IVR HRIS • Structure • Name • Contact • Tenure • Skills • PTO WFO/WFM • Adherence • Schedules • Forecasts • Quality • Recordings SpeechAnalytics • Trending • Coverage • Efficiency • Automation Root-cause Analysis Business Intelligence Interaction Metadata Simplified Administration

Getting Started

ContactUS Communications CUSTOMER SUCCESS

Service Offering Full Service Contact Center BPO • Contact Center Services ─ Voice, Chat, E-mail, White Mail, Social Media ─ Inbound, Outbound, Blended Programs ─ Customer Service, Technical Support, Inbound / Outbound Sales, Customer Retention, Win Back Programs • Voice is our primary service channel ─ Shorten the feedback cycle ─ Coach in real-time • What gets measured gets done… ─ Inspect what you expect ─ Customer service is the key differentiator in the marketplace today

Performance Management How it works (tactical) Capture • Voice Recorder • Screen Recorder • WFM • CRM • VoC • QA • Telephony Switch • Employee Data • Other Apps Engage • Agent Performance • Business Intelligence • Continuous Improvement Analyze Insight Analyzes the Data Report • KPI reporting, from agents to executives • Analyze interactions • Gather actionable data

Three Pillars of Analytics • Align agent performance with business goals • Find unwanted agent behaviors before a customer complains • Target coaching efforts to large-impact behaviors • Uncover corporate and regulatory compliance deviations • Processes • Training • Associates • Service Quality • Products • Customers • Competitors • Sales & Marketing • Regulatory Compliance • Remove inefficiencies • Reduce costs through improved process management • Support Continuous Improvement programs • Demonstrate commitment to quality and service through effective allocation of resources Continuous ImprovementAgent Performance Business Intelligence Internal External

Agent Performance Apparel – Inbound Sales Cross Sell Effectiveness • CRM Data (structured) • Voice recordings (unstructured) Cross Sell Opportunity (% of total calls) Iteration 1 Iteration 2 6.5% 8.5% Coached agents on cross selling best practices: • Don’t be afraid to make a cross sell attempt • Be prepared to offer a valuable suggestion to the customer Cross Sell Opportunity (% of total calls) Iteration 1 Iteration 2 24.5% 30.5%

Business Intelligence Manufacturing – Customer Service Product Failures • CRM Data (structured) • ACD Data (structured) • Voice recordings (unstructured) Product Failures generated of total call volume.18% Using data, the Contact Center was able to show Procurement the financial impact of poor zipper quality. of those calls were a result of a zipper failure. 66% 11% of total agent handle time was a direct result of a zipper issue.

Continuous Improvement Consumer Affairs – Customer Service Cross Sell Effectiveness • CRM Data (structured) • ACD Data (structured) • Voice recordings (unstructured) • WFM (structured) • What is each reason code being used for? • How often is each code used? • Develop speech algorithms to capture data automatically. 1,600 Reason Codes 0 500 1000 1500 2000 Reason Codes 20 Focused Call Evaluations • Learn how customers speak • Learn how agents speak • Colloquialisms • Acronyms & Slang

Insight by Uptivity

#CONVERGE2014 Thank You for Attending Please remember to complete your evaluation of this session in the CONVERGE2014 mobile app. #1409 Transform the Customer Experience with Uncomplicated Performance Management

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