trademark Dania

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Information about trademark Dania

Published on November 20, 2007

Author: Woodwork


What is a Trademark?:  ® What is a Trademark? Trademark: A distinctive sign which identifies the goods and services of one company from those of another A trademark helps consumers to identify and choose between products/services based on their reputation and quality Coca-Cola registered since 1887 Nike registered since 1971 Trademark:  Trademark Different types of trademarks: Word e.g. DELICJUSZ Logo e.g. Word/Logo e.g. Trademark:  Trademark Different types of trademarks Numerals/Letters 3D Slogans RADOŚĆ SMAKU DLA DOROSŁYCH I DZIECIAKÓW Trademark:  Trademark Different types of trademark Well-known mark Collective mark? Certification mark? Requirements for a Good Trademark:  Requirements for a Good Trademark Distinctive (unique) Not descriptive Not similar or identical Distinctive:  Distinctive Distinctive (unique) and not descriptive for the type of product or service being registered but if descriptive, it can be registered only if sufficient evidence of use is presented - acquired distinctiveness DISTINCTIVENESS:  DISTINCTIVENESS TENNISSHOES CHEESE FROM DENMARK ADIDAS TENNISSHOES Distinctive Yes No:  Distinctive Yes No Word SUPPER Logo Word/Logo Super New Kinds of Trademarks:  New Kinds of Trademarks 3-dimensional Sound Smell Feel Moving What the future brings Colours Important: Graphic reproduction! EXAMPLES:  EXAMPLES ”The smell of freshly cut grass” 3-D SOUND SMELLS Distinctiveness:  Distinctiveness 3D Slogan COCA-COLA IS THE MUSIC     ÷ THE BEST PIZZAS UNDER ONE ROOF + PEPSI THE CHOICE OF A NEW GENERATION Exercise:   Exercise Half price for clothes Jaguar for cars Tetley for tea bags Handy for chainsaws X X  Similar/Identical:  Similar/Identical If it concerns the same or similar/identical products and services: The name of product/service cannot be similar or identical to a previous mark however The same similar/identical brand name can be used for different products/services in different classes but Well-known marks have a broader scope Similar/Identical:  Similar/Identical Meaning the way the mark is: Written Looks Phonetic (sounding) Conceptual similarity Similar/Identical - Examples:  Similar/Identical - Examples Written Looks Sounding Conceptual Star/Stern Cool/Kool Basket / Buskit For You/ 4 U Exercise:  Exercise Riverland Timberland Zymlin Xymelin Eurica Erika Varied Protection of a trademark:  Varied Protection of a trademark How close can you get to another trademark? Strong trademark gives wider protection Weak trademark gives less protection Examples – Strong/Weak:  Examples – Strong/Weak DERMATECH SAMSUNG PRINCE BP Classification system:  Classification system Like a library system 45 classes Important to make a good list of goods and services Think 5 years ahead How to apply:  How to apply Sprawdź, czy nie naruszasz praw osób trzecich; Złóż prawidłowo wypełniony formularz zgłoszenia i wnieś stosowne opłaty; (w przypadku wątpliwości skorzystaj z profesjonalnej pomocy rzecznika patentowego); International Protection:  International Protection Trademark filed: National Office – acquires national protection EU system: OHIM – acquire protection in 25 member states International system: Madrid Protocol – member states EU Trademark - Community Trade Mark :  EU Trademark - Community Trade Mark Covers the entire European Community – 25 Member States Apply at the OHIM Offices in Alicante (e-filing accepted) (or National Office) Fees (can be viewed at the OHIM website: Obtaining an EU trademark:  Obtaining an EU trademark There are some differences between the National trademark system and the EU system: Distinctiveness Similarity International filing:  International filing Madrid National Applications e.g. in Australia, USA Priority claimed for a Polish application within 6 months INTERNATIONAL APPLICATION:  INTERNATIONAL APPLICATION Consequences of infriging:  Consequences of infriging If you infringe someone else’s trademark or design, you may risk: Injunction, which means that all the infringer’s products with the infringing trademark on or the same design can be removed from the marked Destruction of products Being given a fine Being sentenced to imprisonment (in gross cases) Consequences of infriging:  Consequences of infriging Paying damages to the trademark or design owner e.g. Burberry vs. Zebra Why register?:  ® Why register? To have an exclusive right Stop others from copying Certificate of ownership ™

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