Tracking, Analyzing & Measuring a Viral Links Community + Influence

50 %
50 %
Information about Tracking, Analyzing & Measuring a Viral Links Community + Influence
Marketing

Published on March 7, 2014

Author: oneQube

Source: slideshare.net

Description

We tracked a Mashable post about the new Twitter design that went viral, and capture 3,141 People + 3,237 Tweets in 48hrs. Heres the report that shows all the viral links micro communities demo, geo and influencer statistics. More here http://spiderQube.com

Project: Twitter Redesign Date Created: Feb 12, 2014 11:31am Last Processed: Feb 14, 2014 6:25pm Project Analytics Statistics Gender/Type Analysis Efficiency 97% Productivity Profiles Posts Scanned 3,141 3,245 Posts People Hours 3,237 9.01 Storage People Hour Value 100.00% $225.35 *2,500,000 limit Male Female Commercial *$25 per hour. (upgrade) Ranking Sentiment Newbie 52.64% Emerging 15.60% Rising 15.91% Leader 13.53% Star 1.27% Powerhouse 0.49% Superstar 0.56% Newbie Hashtag Web (top 7) Powerhouse Geography (top 7 self reported) Positive Negative

Active Hashtags Active Mentioned #twitter (365) #facebook (203) #socialmedia (124) #redesign (39) #sm (33) #design (18) #smm (15) #google (9) #1 (9) #twitterredesign (8) #googleplus (8) #mmchat (7) #newtwitter (7) #tech (7) #ux (6) #social (6) #technology (6) #profile (5) #ui (4) #hesm (4) #casesmc (4) #itreallysucks (4) #badthinkingtwitter (4) #marketing (3) #nmn (3) #socialselling (3) #twitternews (3) #twit (2) #ifitworksbreakit (2) #mact2014 (2) #wfdmt (2) #futuremedia (2) #fb (2) #fail (2) #like (2) #topstory (2) #news (2) #new (2) #socialmediaupdate (2) #no (2) #meh (2) #media (2) #mashable (2) @mashable (1,094) @twitter (232) @marshacollier (93) @facebook (59) @heysamantha (32) @tweetsmarter (29) @thetrudz (24) @feardept (22) @davidfrum (21) @jongalloway (20) @kikukoloko (20) @ammr (17) @samuelaadams (15) @chelseavperetti (15) @kevincarson1 (14) @designerdepot (14) @patriotsofmars (12) @lara (12) @zbleumoon (12) @stkonrath (11) @referlinksfcm (11) @annebillson (11) @gaggelakis (10) @thebubblebubble (10) @adobesocial (10) @mashsocialmedia (9) @rubinafillion (9) @fazeacidd (8) @jayrosen (7) @mattorchard (7) @vivianschiller (7) @wxynot (7) @ianmullane (6) @techmeme (6) @charlesbloomsc (6) @hemanshunigam (6) @socialmedia (6) @justshe91 (5) @newswhip (5) @spiderliliez (5) @jolene (5) @michelemeiche (5) @360i (5)

#smbootcamp (2) #facebookhttp (2) #ethinos (2) #comm506 (2) #branding (2) #profileredesign (1) #smnews (1) #smpasocial (1) #smumetro (1) #so (1) #socia (1) #bedifferent (1) #bahrain (1) #socialnetworks (1) #authors (1) #socialsjsu (1) #socmedia (1) #something (1) #sowre (1) #spainisdigital (1) #stayasyour (1) #c295s14 (1) #smlondon (1) #profiles (1) #quality (1) #read (1) #rebrand (1) #recomendado (1) #redesig (1) #cantkeepup (1) #revamp (1) #scs2844 (1) #scs2846 (1) #shareholders (1) #sink (1) #cani (1) #calmdown (1) #smchat (1) #smdk (1) #smedu (1) #swim (1) #t (1) #tea (1) #advertising (1) #ucsdsocial (1) #adpr4300 (1) #unbreaktwitter (1) #untj4270 (1) #update (1) #uwsmc (1) #add (1) #visual (1) #wecouldjustusefacebookffs (1) #2014 (1) #whoa (1) #why (1) #worstredesign (1) #wowhttps (1) #wtnm (1) #yam (1) #ahss3080 (1) #twitterisnotfacebook (1) #teamnyc (1) #areyoukiddingme (1) #technews (1) #apps (1) #techthursday (1) #thoughts (1) @publiseek (4) @cammipham (4) @jack (4) @rogersbuzz (4) @blitzagency (4) @karinejoly (4) @lindsayfultz (4) @onekade (4) @handeebks (4) @adtech (3) @heyheyman (3) @mandymodgirl (3) @brandwatch (3) @gettysburggerry (3) @saadsubzwari (3) @hottinroofpr (3) @marcommskenny (3) @adamscrabble (3) @adaptivemktg (3) @hil121 (3) @sirjohn (3) @thehangedman (3) @colleenlindsay (3) @commsgodigital (3) @sebastianmourra (3) @pocket (3) @elizsimins (3) @leilaripich (3) @nuzzel (3) @luxetiffany (3) @joylita (3) @kymeshiamorris (3) @melissacwalker (3) @bimal (3) @allenstairs (3) @orchardtweets (3) @arabobserver (3) @sfitzgerald9 (2) @flayani (2) @galtsgirl (2) @etoro (2) @sharkfu (2) @googleplus (2) @sleeperhit (2) @silvpak (2) @sarahw (2) @fedcommnetwork (2) @followmashable (2) @simon (2) @freshwire (2) @friendsshow (2) @silasahverdi (2) @domdelport (2) @shrineofapple (2) @sdmediamanager (2) @emmanuelheimann (2) @shewchuk (2) @rje (2) @justinjkruger (2) @normanbuffong (2) @katerbland (2) @kathrynschulz (2) @nigelwalsh (2) @nicofermont (2) @kidslovejetlag (2) @kortizzle (2) @newsbreaker (2) @lean (2)

#amman (1) #trendingtopics (1) #twacebook (1) #amazing (1) #twitbook (1) #twitboook (1) #mobile (1) #twitteracademy (1) #twitterchanges (1) #twitterdontbefacebook (1) #twitterfail (1) #yayornay (1) #exp50 (1) #digitalmarketing (1) #hootsuite (1) #horrible (1) #huh (1) #hurix (1) #ibs (1) #identitycrisis (1) #iedigitalbz (1) #digitalist (1) #ilikeit (1) #informatica (1) #interesting (1) #digital (1) #jlmc301 (1) #jms210 (1) #justlikefacebook (1) #keeptwittertwitter (1) #grim (1) #dislike (1) #eyeroll (1) #changeiscoming (1) #facebook-like (1) #facebook-style (1) #elaineossipov (1) #facebookwannabe (1) #efficiency (1) @linaceballos (2) @ma (2) @moorehn (2) @mitoubab (2) @marketingcory (2) @mas (2) @masha (2) @jshehata (2) @journalistapps (2) @researchbuzz (2) @haltonpolice (2) @hardwick (2) @hartehanks (2) @helpwire (2) @rebelmouse (2) @hylandsoftware (2) @murphybits (2) @rcnee (2) @inneractproject (2) @jane (2) @presspassme (2) @plaxo (2) @jeffreylapin (2) @jessicahardisty (2) @percolate (2) @jon (2) @leokitty (2) @timmermansr (2) @yahya (2) @ancrider (2) @tpschrisboddy (2) @vmacandcheese (2) @xenophonpr (2) @vr4smallbiz (2) @statementagency (2) @stephcockerl (2) @thirdsectorlab (2) @tamarstar (2) @vickybeeching (2) @mention Web (top 7) Gross Reach And Net Averages Total Impressions From Total Posts: 12,497,198 Total Influence Of This Group: Average Followers: 3,252 Average Friends: 1,838 10,213,140 Average Listed: Impressions Per Post: 3,851 op T Participants 68

Superstar Name TweetSmarter Twitter name @TweetSmarter Location Minnesota, USA About Now in our 7th year helping everyone get the most out of #Twitter and #SocialMedia. Tweet us anytime! Tips, tools, Twitter news and tech support for everyone. Status New Followers 393,573 Following 145,944 Tweets 105,962 Listed 18,096 TweetSmarter @TweetSmarter Follow #Twitter Testing MAJOR Profile Redesign That Looks a Lot Like Facebook on.mash.to/1nsESeL #sm r/t 11:30 AM - 13 Feb 2014 TweetSmarter @TweetSmarter Follow #Twitter Testing MAJOR Profile Redesign That Looks a Lot Like Facebook on.mash.to/1nsESeL #sm 11:45 PM - 12 Feb 2014 18 RETWEETS 4 FAVORITES Superstar Name Norman Buffong Twitter name @NormanBuffong Location Niagara Region, Canada About EcoGuy. Big on: Arts. Biz. Co-ops. Domaining. Empathy. Ethics. Feminism. Gaia. Inner God. Joy! Justice. LOA. LOHAS. Music. NBA. Om. Qi. New Media. Tech. Vegan. Status New Followers 470,263 Following 67,153 Tweets 44,731 Listed 103 Mischa Anna Selis @miepsja “@NormanBuffong: Twitter Testing Major Profile Redesign That Looks a Lot Like Facebook goo.gl/5y2utO” 11:10 AM - 13 Feb 2014 Retweeted by Norman Buffong 1 RETWEET Follow

Norman Buffong @NormanBuffong Follow Twitter Testing Major Profile Redesign That Looks a Lot Like Facebook goo.gl/5y2utO 10:57 AM - 13 Feb 2014 Superstar Name Ted Coine Twitter name @tedcoine Location Naples, FL About Web TV host and Co-CEO of The Human Side of Business #humanbiz. Forbes Top 10 Influencer. My follow-back policy: http://t.co/5zeTdi5Ksj (No DMs pls) Status New Followers 322,564 Following 279,133 Tweets 60,932 Listed 5,535 D A Hamilton @justshe91 Follow "@mashable: Twitter is testing a major redesign that looks an awful lot like Facebook on.mash.to/1m3Yquv pic.twitter.com/0bc4L0yJq8" noooo! 8:45 AM - 13 Feb 2014 Retweeted by Ted Coine 6 RETWEETS 2 FAVORITES Superstar Name Ammar Mohammed Twitter name @ammr Location Qatar About ‫ﺧﺒﻴﺮ وﻣﺪرب ﺑﺎﻹﻋﻼ م اﻻ ﺟﺘﻤﺎﻋﻲ، اﻹﻋﻼ م‬ ‫ ﻫﻮاﻳﺘﻲ،ﺗﺨﺼﺼﻲ،ﻋﻤﻠﻲ‬Ammar Mohammed is #socialmedia guru / Speaker / Consultant / Trainer / #twitter translator Status New Followers 392,799 Following 673 Tweets 67,494 Listed 759

Ammar Mohammed @ammr Follow Twitter Testing Major Redesign That Looks a Lot Like Facebook via on.mash.to/MMcJ6M 7:33 PM - 12 Feb 2014 30 RETWEETS 4 FAVORITES Superstar Name ‫ﺳﻌﻮدي ﻓﺎﺻﻞ‬ Twitter name @Faa9il Location ‫ﺣﺎرة اﻟﻔﺎﺻﻠﻴﻦ‬ About ‫ﺣﺎﺻﻞ ﻋﻠﻰ ﺷﻬﺎدة اﻟﻤﺎ ﺟﺴﺘﻴﺮ ﻓﻲ اﻟﺬب .. و ﻣﺆﺳﺲ‬ ‫ﺣﻤﻠﺔ اﻟﺤﻤﻀﻴﺎت ﻟﻠﺠﻤﻴﻊ‬ Status New Followers 263,054 Following 78,878 Tweets 186,298 Listed 323 Ammar Mohammed @ammr Twitter Testing Major Redesign That Looks a Lot Like Facebook via on.mash.to/MMcJ6M 7:33 PM - 12 Feb 2014 Retweeted by ‫ﺳﻌﻮدي ﻓ ﺎﺻﻞ‬ 30 RETWEETS 4 FAVORITES Superstar Name ‫ﻣﻠﻜﻌﺔ‬ Twitter name @Mluk3a Location ‫اﺳﺘﻠﻜﺎع ﺳﻴﺘﻲ‬ About ‫ﻓﺘﺎة ﻣﻠﻜﻌﺔ .. ﺧﺒﻠﺔ .. ﻋﺎﻗﻠﺔ .. ﻇﺮﻳﻔﺔ .. ﺳﺎﻣﺠﺔ .. ﻣﻦ‬ ‫ﻛﻞ ﺿﺪ وﺻﺪ ﺗﻠﻘﻮن ﻓﻴﻨﻲ .. ﺗﺎﺑﻌﻮﻧﻲ واﺿﻤﻦ ﻟﻜﻢ اﻟﻔﻠﻪ‬ #Paradoy Status New Followers 175,937 Following 40,369 Tweets 306,001 Listed 231 Follow

Ammar Mohammed @ammr Follow Twitter Testing Major Redesign That Looks a Lot Like Facebook via on.mash.to/MMcJ6M 7:33 PM - 12 Feb 2014 Retweeted by ‫ا ﻟﻔ ﺘ ﺎة ا ﻟﺪاﻓﻮرة‬ 30 RETWEETS 4 FAVORITES Superstar Name ‫ﻣﺒﺪﻋﻴﻦ ﺗﻮﻳﺘﺮ‬ Twitter name @Mbd3ean Location About ‫ﺗﺠﺪون ﻓﻲ ﺣﺴﺎﺑﻨﺎ رﻳﺘﻮﻳﺖ ﻟـ اﻟﻤﻤﻴﺰ ﻣﻦ ﺣﺴﺎﺑﺎت ﺗﻮﻳﺘﺮ‬ ‫.. ﺗﺎﺑﻌﻮﻧﺎ ﻟﻠﻔﺎﺋﺪة واﻻﺳﺘﻔﺎدة‬ Status New Followers 140,361 Following 52,401 Tweets 138,441 Listed 208 Ammar Mohammed @ammr Twitter Testing Major Redesign That Looks a Lot Like Facebook via on.mash.to/MMcJ6M 7:33 PM - 12 Feb 2014 Retweeted by ‫ﻣ ﺒﺪﻋ ﻴﻦ ﺗﻮﻳ ﺘ ﺮ‬ 30 RETWEETS 4 FAVORITES Superstar Name ‫ﻣﻬﺠﻮﻟﺔ‬ Twitter name @Mhjola Location ‫ﺳﺎ ﺣﺔ اﻟﻬﺠﻮﻟﺔ‬ About ‫اﻋﺸﻖ اﻟﻬﺠﻮﻟﺔ ﻋﺸﻖ اﺑﻮ ﺳﺮوال وﻓﻨﻴﻠﺔ ﻟﻠﺤﻤﻀﻴﺎت‬ #Paradoy Status New Followers 270,074 Following 125,451 Tweets 208,577 Listed 309 Follow

Ammar Mohammed @ammr Follow Twitter Testing Major Redesign That Looks a Lot Like Facebook via on.mash.to/MMcJ6M 7:33 PM - 12 Feb 2014 Retweeted by ‫ﻣ ﻬﺠﻮ ﻟﺔ‬ 30 RETWEETS 4 FAVORITES Name ‫اﻟﺰﻋﻴﻤﺔ‬ Twitter name @AlZa3emaa Location About ‫! .. زﻋﻴﻤﺔ .. و ﻃﻤﻮ ﺣﻲ ﻣﺎﻟﻪ ﺣﺪ‬ Superstar Status New Followers 168,169 Following 12,979 Tweets 10,878 Listed 224 Ammar Mohammed @ammr Twitter Testing Major Redesign That Looks a Lot Like Facebook via on.mash.to/MMcJ6M 7:33 PM - 12 Feb 2014 Retweeted by ‫ا ﻟ ﺰﻋ ﻴﻤﺔ‬ 30 RETWEETS 4 FAVORITES Superstar Name Sarah Bebe ❀☮ ☮❀ Twitter name @zbleumoon Location California About ❀Save Redwoods ❀Share the Earth ❀Activist for Children ❀Animals ❀ Mentally ill ❀Autism ❀LGBT ❀Forests ❀Seas #Vegan #WorldPeace #Love =✿^._.^= @CoralKittyCat ❤ Status New Followers 353,104 Following 316,148 Tweets 168,070 Listed 4,992 Follow

Sarah Bebe ❀☮ @zbleumoon ☮❀ Follow █╫►#Twitter Testing Major Redesign █╫►That Looks a Lot Like Facebook! █╫►on.mash.to/1bXfVWK 2:27 AM - 14 Feb 2014 Sarah Bebe ❀☮ @zbleumoon ☮❀ Follow █╫► #Twitter Testing Major Redesign █╫►That Looks a Lot Like Facebook! █╫►on.mash.to/1bXfVWK 5:17 AM - 13 Feb 2014 1 RETWEET 2 FAVORITES Superstar Name Steffen Konrath Twitter name @StKonrath Location Munich, Germany About Liquid Newsroom®: #Twitter as real-time newswire for journos, news orgs -- What's worth to read, who are the journos you should follow Status New Followers 111,812 Following 68,372 Tweets 35,875 Listed 4,457 Steffen Konrath @StKonrath #1 RTs: Twitter testing major profile redesign that looks a lot like Facebook, by @HeySamantha mashable.com/2014/02/11/twi… 12:32 PM - 12 Feb 2014 8 RETWEETS 2 FAVORITES Follow

Superstar Name 009® Wali Twitter name @009Official Location Bangladesh About 009Official ® █║▌│█│║▌║││█║▌║▌ Editor.Composer.Writer Status New Followers 188,864 Following 4,479 Tweets 451 Listed 1 Marsha Collier @MarshaCollier Follow Anyone Seeing this yet? Twitter Testing Major Profile Redesign (Looks a Lot Like Facebook) on.mash.to/1etcL9E 12:01 AM - 13 Feb 2014 Retweeted by 009® Wali 92 RETWEETS 4 FAVORITES Superstar Name Saad Subzwari Twitter name @saadsubzwari Location London, United Kingdom About To me Plagiarism is a Crime - Founder @YouthTribune - Director @ICTVertex #ICTProfessional - Member @TheIET - Member Entrepreneur in London @YoungTrep Status New Followers 335,208 Following 64 Tweets 2,304 Listed 5 Saad Subzwari @saadsubzwari Twitter tests massive profile redesign that focuses on photos mashable.com/2014/02/11/twi… #ItReallySucks #BadThinkingTwitter #WorstRedesign 9:11 PM - 12 Feb 2014 Name A.R.Karthick Twitter name @arkarthick Location Tamil Nadu, India About Entrepreneur, Blogger, Photography/Designing/Social Media - Enthusiast. Powerhouse Humorous, Creative & Positive Thinker. Love to be a Friend & Seek/Share Awesome Things! Status New Followers 53,803 Following 46,701 Tweets 211,928 Listed 2,629 Follow

A.R.Karthick @arkarthick Follow #Twitter Testing Major Profile Redesign That Looks a Lot Like Facebook! klou.tt/b4l7s9o4ctvu | RT @SusieBlackmon | 10:45 AM - 14 Feb 2014 Name Marsha Collier Twitter name @MarshaCollier Location Los Angeles About Prolific author 48 books: Social Media Commerce, eBay, Online Customer Service. Forbes Powerhouse Top 10 Influencer, GigaOM Pro Analyst, Founder #CustServ #techradio host Status New Followers 79,816 Following 55,675 Tweets 121,572 Listed 4,334 Marsha Collier @MarshaCollier Follow Anyone Seeing this yet? Twitter Testing Major Profile Redesign (Looks a Lot Like Facebook) on.mash.to/1etcL9E 12:01 AM - 13 Feb 2014 92 RETWEETS 4 FAVORITES Marsha Collier @MarshaCollier Follow Twitter Testing Major Profile Redesign That Looks a Lot Like Facebook via @Mashable on.mash.to/1nsMPk0 11:34 AM - 12 Feb 2014 Powerhouse Name Dubie Bacino Twitter name @opajdara Location Barcelona, Spain About Dreamweaver, Psychonaut, Blogger, #SocialMedia Lover Status New Followers 52,533 Following 18,490 Tweets 107,587 Listed 621

Dubie Bacino @opajdara Follow Twitter Testing Major Profile Redesign That Looks a Lot Like Facebook fb.me/2ZVx9Hasx 1:32 PM - 12 Feb 2014 Name ‫اﻗﻮال اﻟﻔﻼﺳﻔﺔ‬ Twitter name @FlaasiFa Location About ‫ا ﺟﻤﻞ اﻟﻤﻘﻮﻻت ﻻﻋﻈﻢ اﻟﻔﻼﺳﻔﺔ ﻋﻠﻰ ﻣﺮ اﻟﺘﺎرﻳﺦ‬ Status New Followers 83,122 Following 46,744 Powerhouse Tweets 126,302 Listed 122 Ammar Mohammed @ammr Twitter Testing Major Redesign That Looks a Lot Like Facebook via on.mash.to/MMcJ6M 7:33 PM - 12 Feb 2014 Retweeted by ‫اﻗﻮال ا ﻟﻔﻼﺳﻔﺔ‬ 30 RETWEETS 4 FAVORITES Powerhouse Name ‫ﺣﻘﺎﺋﻖ ﻏﺮﻳﺒﺔ‬ Twitter name @7a8aa28 Location About ‫.. ﺣﻘﺎﺋﻖ وﻏﺮاﺋﺐ ﻣﻨﻮﻋﺔ .. ﺗﺎﺑﻌﻨﺎ وﻋﻴﺶ ا ﺟﻤﻞ اﻻوﻗﺎت‬ ! Status New Followers 82,729 Following 55,539 Tweets 123,256 Listed 51 Follow

Ammar Mohammed @ammr Follow Twitter Testing Major Redesign That Looks a Lot Like Facebook via on.mash.to/MMcJ6M 7:33 PM - 12 Feb 2014 Retweeted by ‫ﺣﻘ ﺎﺋﻖ ﻏ ﺮﻳ ﺒﺔ‬ 30 RETWEETS 4 FAVORITES Name ‫ا ﺣﻠﻰ اﻟﺼﻮر‬ Twitter name @A7laPix Location ‫اﻟﺒﻮ م اﻟﺼﻮر‬ About Best Pictures Ever .. Status New Followers 55,519 Following 20,830 Powerhouse Tweets 93,848 Listed 38 Ammar Mohammed @ammr Follow Twitter Testing Major Redesign That Looks a Lot Like Facebook via on.mash.to/MMcJ6M 7:33 PM - 12 Feb 2014 Retweeted by ‫اﺣﻠﻰ ا ﻟﺼﻮر‬ 30 RETWEETS 4 FAVORITES Name In South Florida Twitter name @InSouthFlorida Location South Florida About Supporting & promoting local businesses, creating new connections & growing our local Powerhouse economy. How can we help you? Let's connect: local@insouthflorida.com Status New Followers 57,458 Following 58,741 Tweets 138,894 Listed 500 leilaripich @leilaripich Follow Is #Twitter layout changing? @mashable's article explains a test run w/ something that looks a lot like FB. Thoughts? shrd.by/5BAE8t 7:16 PM - 13 Feb 2014 Retweeted by In South Florida

3 RETWEETS In South Florida @InSouthFlorida Twitter Testing Major Profile Redesign That Looks a Lot Like Facebook mashable.com/2014/02/11/twi… 6:07 PM - 12 Feb 2014 Copyright © 2012 - 2014 by Internet Media Labs - All Rights Reserved - TOS Follow

#twitter presentations

Add a comment

Related presentations

Related pages

The History Of The Viral Marketing Marketing Essay

The History Of The Viral Marketing Marketing Essay. ... impacts the viral marketing and its influence on the Indian market ... Measuring the viral ...
Read more

Tracking the Influence - scribd.com

Tracking the Influence ... The concept of influence within a specific community becomes increasingly important as ... can be found at the links ...
Read more

5 Simple Metrics to Track Your Social Media Efforts ...

Measuring and tracking the size of your collective ... social crm, social media measurement, social media metrics, social media tracking, ... Helpful links ...
Read more

Powerful Tracking for Hashtags | Hashtracking.com

... powerful social media tracking. ... Community Coordinator ... " Hashtracking.com is essential for measuring the reach of our brands' Twitter ...
Read more

50 Top Tools for Social Media Monitoring, Analytics, and ...

I'm also using one of the social media tools for monitoring and tracking is Easesocial. This influence ... for "viral " nothing comes up ... Social media ...
Read more

Read More | ClickZ

Analyzing Customer Data; Conversion & ROI; ... Community Management; ... The 5 marketing trends top brands are tracking for 2017.
Read more

19 Free Social Media Analytics Tools for Marketers

The free plan at Beevolve lets you create and send social media messages with direct tracking ... influence on social ... social media analytics tools ...
Read more