Track C-2: Creativity & Design-Led Innovation in the Public Sector

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Information about Track C-2: Creativity & Design-Led Innovation in the Public Sector

Published on July 12, 2016

Author: scoopnewsgroup

Source: slideshare.net

1. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Creativity and Design-Led Innovation in the Public Sector Track C-2

2. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2015 Adobe Systems Incorporated. All Rights Reserved. Panelists Lakshmi Grama Carolyn Dew Jerome Silverman

3. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2015 Adobe Systems Incorporated. All Rights Reserved. Definition of “Creativity” Strong brand governance Emotional bond with customers Culture based in learning Leverage outside resources Reinvents existing ideas/products Collaboration Iterates Able to wear different hats Employee ownership Not afraid of failure Willing to take risks Provocative Prioritization Fosters innovation from anywhere/everywhere in the company Creative leadership Authentic leadership Diverse employee backgrounds Discard the obvious Consistency

4. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2015 Adobe Systems Incorporated. All Rights Reserved. Creativity vs. Innovation “Creativity is the production of novel and useful ideas in any domain.” “Innovation is the successful implementation of creative ideas within an organization.” “Creativity and Innovation in Organizations” study, Teresa Amabile, Harvard Business School Professor

5. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Q: How has the definition of creativity changed in Government?

6. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2015 Adobe Systems Incorporated. All Rights Reserved. 2015 Creativity in Public Sector Awards

7. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2015 Adobe Systems Incorporated. All Rights Reserved. Winner: US Capitol Rotunda App US Capitol Visitor Centre I Washington, DC

8. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2015 Adobe Systems Incorporated. All Rights Reserved. Honorable Mention: Cancer.gov National Cancer Institute | Sapient Government Services I Arlington, VA

9. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2015 Adobe Systems Incorporated. All Rights Reserved. Winner: Airman Magazine Odenton, MD

10. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2015 Adobe Systems Incorporated. All Rights Reserved. Best Integrated/Cross-Channel Campaign Art of Data I Jose Gonzalez I Kansas City, MO

11. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2015 Adobe Systems Incorporated. All Rights Reserved. Community Choice US Forest Services Rebrand I Mitchell Friedman I Lawrence, KS

12. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2015 Adobe Systems Incorporated. All Rights Reserved. https://www.behance.net/creativityinpubsec

13. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Q: What are some of best examples of design-led innovation you’ve seen from Public Sector agencies this year?

14. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2015 Adobe Systems Incorporated. All Rights Reserved. Creativity in the public sector workplace

15. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2015 Adobe Systems Incorporated. All Rights Reserved. Methodology WHO HOW MANY HOW WHEN Public sector creative employees in the U.S. and Canada N=175 (N=150 in U.S., and N=26 in Canada) Online and phone (N=76 online, and N=100 phone) September 15 - October 12, 2015

16. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2015 Adobe Systems Incorporated. All Rights Reserved. Creative communications and design that are grounded in data insights have become vital for government in today’s digital world 94% 91% 91% 89% 86% Use of consumer data and analytics is vital to the creative process The creative industry has changed more in the last 5 years compared to the previous 50 years Creative communications and design is critical in today’s digital world Creative communications and design is becoming more important in government departments and entities Creative communications and design is indispensable to successful government workplaces §  Q1: How much you agree or disagree with each? (TOP 2 BOX, “STRONGLY AGREE”, “SOMEWHAT AGREE”) % total agree

17. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2015 Adobe Systems Incorporated. All Rights Reserved. 89% 89% 89% 89% 89% 88% 87% Communicate more effectively Work more efficiently Are better able to achieve their mission Provide better services and tools for citizens Are better able to serve constituents Are better able to connect with people Are better able to attract and retain top talent §  Q2: How much you agree or disagree with each? (TOP 2 BOX, “STRONGLY AGREE”, “SOMEWHAT AGREE”) Creative communications not only makes the public sector more efficient, but it also enables the government to better serve % total agree

18. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2015 Adobe Systems Incorporated. All Rights Reserved. §  Q1: How much you agree or disagree with each? (TOP 2 BOX, “STRONGLY AGREE”, “SOMEWHAT AGREE”) GOVERNMENT IS AS CREATIVE AS BUSINESS 46% AGREE GOVERNMENT SHOULD BE AS CREATIVE AS BUSINESS 94% AGREE Public vs. Private Sector Creativity Strongly agree Somewhat agree Disagree Public sector employees believe government should be as creative as business, but they believe it currently falls short of expectations

19. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2015 Adobe Systems Incorporated. All Rights Reserved. §  Q1: How much you agree or disagree with each? (TOP 2 BOX, “STRONGLY AGREE”, “SOMEWHAT AGREE”) GOVERNMENT EMPLOYEES ARE UNDER PRESSURE TO BE PRODUCTIVE RATHER THAN CREATIVE 53% AGREE LENGTHY APPROVAL PROCESSES STIFLE CREATIVITY 70% AGREE Barriers to Public Sector Creativity Strongly agree Somewhat agree Disagree Creative public sector employees believe lengthy approval processes stifle their creativity

20. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2015 Adobe Systems Incorporated. All Rights Reserved. §  Q13: Using a 1 to 5 scale where “1” means the item is not currently a barrier to creativity in government and “5” means it is a significant barrier, please rate each item based on your own experiences. (MEAN RATING) 1 Slow approval processes 2 Don’t have access to the right software or technology 3 Security concerns 4 Not a priority for senior management 5 Don’t have the right staff Most Significant Barriers to Public Sector Creativity 6 Little or no access to training 7 Risk averse workplace culture 8 Not enough time 9 Limited budgets Public sector creativity is limited by little to no access to training, the right software and technology

21. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Q: Do these results reflect your experience? If not, how?

22. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2015 Adobe Systems Incorporated. All Rights Reserved. §  D14: Finally, what advice do you have for government departments and entities as they seek to foster creative communications and design? Leverage Technology Invest in Training Staff Encourage & Reward Creativity Advice for fostering creativity in Public Sector leverage technology look for experience use tools cutting edgesoftware use available tools allow freedom education hire skilled staff collaborate train staff training allow staff to be creative foster creativity think outside the box reward creativity

23. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Q: How have solutions like these been implemented for your agency?

24. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

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