Published on February 20, 2014
1 Business Plan Tpad Tunoy Mukherhee
2 Tunoy Mukherhee Idea • A cost effective portable Tablet which is dedicated only to Readers, which would contain more than 50 books in a tablet, it is here to replace books.
3 Tunoy Mukherhee Strategy • Blue oceans, denote all the industries not in existence today – the unknown market space, untainted by competition. • Focus on the big picture, not the numbers • Reach beyond existing • Overcome key demand organizational hurdles • Reconstruct market boundaries
4 Tunoy Mukherhee Features • a pad with all these below mentioned specifications: • 9’ inch Tablet • OS which has the capability to loading text books • Storage Capacity upto 50 books • Excellent screen good for reading • Software which converts text into speech • Rewriteable memory (you may upload and delete infinite times) • 8 hour battery back up
5 Tunoy Mukherhee USP • • • • • • Ease of Use Easy to carry Store multiple books in one pad Low priced product Two years Guarantee Text To Speech
6 Tunoy Mukherhee Business Model • The bait and hook business model (also referred to as the razor and blades business model or the tied products model • We sell the Tpad at a low price and then earn from the up Gradation
7 Tunoy Mukherhee Up Gradation • Year Two – Up Gradation In built Dictionary • Year Three – Up Gradation Language Translator • Many More
8 Tunoy Mukherhee Conclusion • It is a low investment project, ‘ However the returns are sky-high • Three Characteristics of a Good Strategy:Focus, Divergence & Compelling Tagline “Read Listen & Learn- On the Go”
9 Tunoy Mukherhee Thanks
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