Published on March 8, 2014
Town Teams & Events – Why bother? Swadlincote, Derbyshire, February 2014
Towns are complex
More reasons to visit town centre • To earn money = Work / Business • To get things = Shopping Essential + Non-essential • To get help = Use services Public & private sector • To be Social incl eating out • To have fun = Entertainment Children & Families Culture & Arts Day & Night • To study / train / learn • To Travel = transport hub
Your operating environment • Does not stop at your front door Equally true for: • Not under single control • Retailers • Impacts your customers experience • Restaurants & Cafes • And your bottom line • Entertainment venues • Needs your influence • Office based businesses • Service providers • Social enterprises • Public sector • etc
Events – the business benefits • Exposure • Footfall • Feel good factor • Reputation • Not day just about the
Plan for success • Make a plan • Set objectives Realistic, measurable • Design actions to achieve objectives • Seek advice / share • Go for it & have fun • Evaluate & Learn
Making the most of events • Add value • Participate – be creative • Fly the flag • • Incentives Support / Contribute – Sponsorship incl In Kind • Publicise – be a part of it • Special offers, free tasters, reward Facebook likes, competitions, games, take bookings, incentive to return • Be recognised – brand exposure • Be loved – reputation • Happy staff • • Not just about today Staff satisfaction
Return on Investment Every hour or £ spent on Town Team & events is: • Is an investment in your own future • Is multiplied by collective activity • Builds relationships & trust • Influences things otherwise beyond your control No participation = No power
“Individual commitment to a group effort - that is what makes a team work, a company work, a society work, a civilization work.” Vince Lombard
Your Business Your Town Your Team Your Future Your Choice
www.atcm.org www.100ways.org Jean Ball Email: TownTeamNMid@atcm.org Twitter: @JeanBall1 @TownTeamsNMid
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