Published on March 8, 2014
Town Teams & Events – Why bother? Swadlincote, Derbyshire, February 2014
Towns are complex
More reasons to visit town centre • To earn money = Work / Business • To get things = Shopping Essential + Non-essential • To get help = Use services Public & private sector • To be Social incl eating out • To have fun = Entertainment Children & Families Culture & Arts Day & Night • To study / train / learn • To Travel = transport hub
Your operating environment • Does not stop at your front door Equally true for: • Not under single control • Retailers • Impacts your customers experience • Restaurants & Cafes • And your bottom line • Entertainment venues • Needs your influence • Office based businesses • Service providers • Social enterprises • Public sector • etc
Events – the business benefits • Exposure • Footfall • Feel good factor • Reputation • Not day just about the
Plan for success • Make a plan • Set objectives Realistic, measurable • Design actions to achieve objectives • Seek advice / share • Go for it & have fun • Evaluate & Learn
Making the most of events • Add value • Participate – be creative • Fly the flag • • Incentives Support / Contribute – Sponsorship incl In Kind • Publicise – be a part of it • Special offers, free tasters, reward Facebook likes, competitions, games, take bookings, incentive to return • Be recognised – brand exposure • Be loved – reputation • Happy staff • • Not just about today Staff satisfaction
Return on Investment Every hour or £ spent on Town Team & events is: • Is an investment in your own future • Is multiplied by collective activity • Builds relationships & trust • Influences things otherwise beyond your control No participation = No power
“Individual commitment to a group effort - that is what makes a team work, a company work, a society work, a civilization work.” Vince Lombard
Your Business Your Town Your Team Your Future Your Choice
www.atcm.org www.100ways.org Jean Ball Email: TownTeamNMid@atcm.org Twitter: @JeanBall1 @TownTeamsNMid
The Book ROME WHY BOTHER is free to download and read online at Online Ebook Library. Get ROME WHY BOTHER PDF file for free from our online library
Definition of bother in the Idioms Dictionary. bother phrase. ... Back when Carlin attended grade school, the question "Why bother to go to Mass every week?
Swindon Town Football Club is a professional association football club ... Spartans in 1880 and finally Swindon Town in 1883, the team compete in ...
Twin towns or sister cities are a form of legal or social agreement between towns, cities, counties, oblasts, prefectures, provinces, regions, states, and ...
why bother - posted in Newcomers Forum: why is it the green teams are a useless bunch of drunks, and red teams are mainly good players is it because its a ...
Find out why Close. The Town Official Trailer #1 - (2010) HD ... is the closest thing Doug has ever had to a brother.
The Scott brothers get dressed up for a Brother vs. Brother ... Brother Vs. Brother Season 1: Meet Team ... and John Colaneri come to town to judge ...
President Obama at My Brother’s Keeper Town Hall: ... The National Mentoring Partnership, Team Turnaround, and the Council of Great City Schools.
Why I Don’t Want My Kids to Play Team Sports. By. ... Way back in 1982, my brother signed up to play youth soccer. It was my parents’ idea.
What’s a Jasper? Br. Jasper brought baseball and the 7th inning stretch to Manhattan The unique nickname of the Manhattan College athletic teams, the ...