Towards Enterprise 2.0 - Kimind/Membrado Conference

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Information about Towards Enterprise 2.0 - Kimind/Membrado Conference

Published on September 13, 2007

Author: membrado

Source: slideshare.net

Description

Why we must adopt the Enterprise 2.0 paradigm, thanks to the Web 2.0 revolution and many other factors.

Towards Enterprise 2.0 Miguel Membrado Founder & CEO [email_address] 23 août 2007

Miguel Membrado Serial entrepreneur & Consultant ErgoSum in 1989 (Paris) Search Engine & Document Image Processing Software Mayetic in 1996 (Paris) Collaborative Workspaces, #2 worldwide on the Internet 250,000 users, 45,000 workspaces, 100 countries, 14,000 organizations Netcipia in 2006 (Palo Alto) Participative Business Ecosystem (free wiki-blogs) Online Content Monetization Kimind Consulting in 2007 (Paris/London) Web 2.0 & Enterprise 2.0 Consulting & Services

Serial entrepreneur & Consultant

ErgoSum in 1989 (Paris)

Search Engine & Document Image Processing Software

Mayetic in 1996 (Paris)

Collaborative Workspaces, #2 worldwide on the Internet

250,000 users, 45,000 workspaces, 100 countries, 14,000 organizations

Netcipia in 2006 (Palo Alto)

Participative Business Ecosystem (free wiki-blogs)

Online Content Monetization

Kimind Consulting in 2007 (Paris/London)

Web 2.0 & Enterprise 2.0 Consulting & Services

Kimind Consulting Entreprise 2.0 Consulting & Services to large companies Enterprise blogging, participative project management, radical transparency, new participative customers relations, unleashing innovation and competitivity, agile management, … Web 2.0 Consulting, Services & Coaching to startups Online identity & reputation, blogosphere influence, participative strategies, Web 2.0 business plans & business models, start-up management, …

Entreprise 2.0

Consulting & Services to large companies

Enterprise blogging, participative project management, radical transparency, new participative customers relations, unleashing innovation and competitivity, agile management, …

Web 2.0

Consulting, Services & Coaching to startups

Online identity & reputation, blogosphere influence, participative strategies, Web 2.0 business plans & business models, start-up management, …

3 revolutions since 2000 Globalization 3.0 Web 2.0 Radical Transparency

Globalization 3.0

Web 2.0

Radical Transparency

Globalization 3.0 Empowers individuals

The World is Flat (Thomas Friedman) Empowers individuals 10 forces including : Connectivity Workflow Uploading & communities Offshoring In-forming The Steroïds (Digital, Personal, Mobile, Virtual) …

Empowers individuals

10 forces including :

Connectivity

Workflow

Uploading & communities

Offshoring

In-forming

The Steroïds (Digital, Personal, Mobile, Virtual)



Web 2.0 Unleash People Interaction

3 dimensions of Web 2.0 Social People centric User Generated Content Participation Business the web as a platform For working and exchanging Technological Ajax, Web Services, Widgets, Mashups, …

Social

People centric

User Generated Content

Participation

Business

the web as a platform

For working and exchanging

Technological

Ajax, Web Services, Widgets, Mashups, …

The long tail Google fortune thanks to AdWords $4 billion in 2 years Traditional Business Hard materials New business Virtual materials

The long tail - derivatives

A political long tail?  © Thierry Crouzet, « the 5 th power »

Blogging

Blogging

Blogging – figures USA 5 0 millions (15 millions actives*) +15% Chine 36 millions (10 millions actives) +60% Japon 10 millions (3 millions actives) +20% France 9 millions (2,5 millions active) +25% UK 4 millions including 1.5 million active blogs +25% Deuchland 1 million including 400,000 active blogs +30% World 150 millions including 40 millions active blogs +30% *active blog: updated at least one time per quarter 2006 figures

USA 5 0 millions (15 millions actives*) +15%

Chine 36 millions (10 millions actives) +60%

Japon 10 millions (3 millions actives) +20%

France 9 millions (2,5 millions active) +25%

UK 4 millions including 1.5 million active blogs +25%

Deuchland 1 million including 400,000 active blogs +30%

World 150 millions including 40 millions active blogs +30%

*active blog: updated at least one time per quarter

2006 figures

User Generated Content YouTube FlickR Del.icio.us Wikipedia Oh My News …

YouTube

FlickR

Del.icio.us

Wikipedia

Oh My News



 

 

 

 

 

 

 

Social Networking LinkedIn THE professional network MySpace 100 million users in 2 years FaceBook THE phenomenon 100,000 new users/day 50% daily active users!! Viral marketing engine NING To create its own social network + 746 other startups…

LinkedIn

THE professional network

MySpace

100 million users in 2 years

FaceBook

THE phenomenon

100,000 new users/day

50% daily active users!!

Viral marketing engine

NING

To create its own social network

+ 746 other startups…

 

And… 3D collaborative worlds Recommandation websites Participative e-commerce websites Customizable home pages Job 2.0 P2P banking Etc…

3D collaborative worlds

Recommandation websites

Participative e-commerce websites

Customizable home pages

Job 2.0

P2P banking

Etc…

Web 2.0 has induced new usages Information production Participation, interaction, communication Mass collaboration Private life sharing Seeking the truth Relationship Content aggregation Collective intelligence emerges by links and knowledge accumulation

Information production

Participation, interaction, communication

Mass collaboration

Private life sharing

Seeking the truth

Relationship

Content aggregation

Collective intelligence emerges by links and knowledge accumulation

Web 2.0 has induced new rules Continuous experimentation Direct discussion with the market Global business with small teams Not so much capital New management style …

Continuous experimentation

Direct discussion with the market

Global business with small teams

Not so much capital

New management style



Radical Transparency The naked company

The naked company Before = Secret as a value After = Transparency as a value Reverse the relation to the information « Ideas don’t have worth, execution is everything »

Before = Secret as a value

After = Transparency as a value

Reverse the relation to the information

« Ideas don’t have worth, execution is everything »

Strong examples GoldCorps Inc. Gold maps publicy published SAP Partner Business Ecosystem fully transparent Microsoft 4,000 public blogs Redfin Management difficulties publicly revealed

GoldCorps Inc.

Gold maps publicy published

SAP

Partner Business Ecosystem fully transparent

Microsoft

4,000 public blogs

Redfin

Management difficulties publicly revealed

Secret is dead Everything will be known one day Faster and faster Global memory Google is no more a search engine , it is a reputation engine Online identity & reputation Crisis management Truth

Everything will be known one day

Faster and faster

Global memory

Google is no more a search engine , it is a reputation engine

Online identity & reputation

Crisis management

Truth

Impacts Professional Life Private life Political life (democracy 2.0) Associative life …

Professional Life

Private life

Political life (democracy 2.0)

Associative life



Towards the Entreprise 2.0 From Collaboration to Participation?

4 steps The end of files/e-mails era Participation vs Collaboration Forget the control Integrate clients, partners and subcontractors

The end of files/e-mails era

Participation vs Collaboration

Forget the control

Integrate clients, partners and subcontractors

The end of files/e-mails era Replace files by Online content production (Google Apps, Wikis, Blogs, etc…) Acting online Collaborating online Replace e-mail collaboration by One « container » by project (a wiki) Capitalize ALL the information E-mail retrieve it alert or input mechanism status Persistant Instant Messaging

Replace files by

Online content production (Google Apps, Wikis, Blogs, etc…)

Acting online

Collaborating online

Replace e-mail collaboration by

One « container » by project (a wiki)

Capitalize ALL the information

E-mail retrieve it alert or input mechanism status

Persistant Instant Messaging

Participation vs Collaboration Collaboration is to difficult! Participation is easy  Enterprise blogging Inside or outside communication Project blogging Communities of practice 1 project = (at least) 1 wiki Participative watching and bookmarking 80% participation – 20% collaboration Self-service audios and videos repositories

Collaboration is to difficult!

Participation is easy 

Enterprise blogging

Inside or outside communication

Project blogging

Communities of practice

1 project = (at least) 1 wiki

Participative watching and bookmarking

80% participation – 20% collaboration

Self-service audios and videos repositories

Unstructured Structured Hierarchical Heterarchies/Participation Blogs Wikis Real Time Lotus Notes Online Collaboration low adoption massive adoption

Forget the control Knowledge emerges by itself Information sharing Flat hierarchies Non-structured information Awareness Autonomy Open discussions Mobility Mindshift …

Knowledge emerges by itself

Information sharing

Flat hierarchies

Non-structured information

Awareness

Autonomy

Open discussions

Mobility

Mindshift



Integrate customers, partners and subcontractors Radical transparency Documentations Wikis Blogging Communities Open discussions …

Radical transparency

Documentations

Wikis

Blogging

Communities

Open discussions



Benefits Innovation Competitivity Collective Intelligence Collective efficiency Employee loyalty Customer loyalty Talent magnet

Innovation

Competitivity

Collective Intelligence

Collective efficiency

Employee loyalty

Customer loyalty

Talent magnet

Conclusion A new era thanks to techno / social / business convergence Mandatory usage to understand We are in the momentum Transparency / Participation / Collaboration Continuous experimentation Enterprise 2.0 = Unleash collective intelligence for better innovation and better competitivity

A new era thanks to techno / social / business convergence

Mandatory usage to understand

We are in the momentum

Transparency / Participation / Collaboration

Continuous experimentation

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