Tourism Oxford: our rural roots are showing

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Information about Tourism Oxford: our rural roots are showing

Published on December 5, 2008

Author: erobson

Source: slideshare.net

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Presentation delivered by Cathy Bingham,Tourism Specialist, Tourism Oxford, at November 27 2008 "Economies in Transition" forum in Chatham, Ontario.

 

What is Tourism Oxford All About? Oxford’s 4 pillars of tourism: arts & culture, heritage, agritourism, gardening attractions A ‘member-based’ organization Function of the County of Oxford Serving eight municipalities Mission: to make Oxford a better place to live, work and play through development activities and by helping our members grow their bottom line through tourism promotion

Oxford’s 4 pillars of tourism: arts & culture, heritage, agritourism, gardening attractions

A ‘member-based’ organization

Function of the County of Oxford

Serving eight municipalities

Mission: to make Oxford a better place to live, work and play through development activities

and by helping our members grow their bottom line through tourism promotion

Cultural Collaboration in Oxford Rich base of heritage & creative talent 2 unsuccessful attempts “arts council” April 2003 public meeting of creative groups October 2005 focus group (Ministry of Culture) Task force created: next steps Partnership: Tourism Oxford, Oxford Small Business Support Centre, Oxford Community Foundation Ontario Trillium Foundation funding

Rich base of heritage & creative talent

2 unsuccessful attempts “arts council”

April 2003 public meeting of creative groups

October 2005 focus group (Ministry of Culture)

Task force created: next steps

Partnership: Tourism Oxford, Oxford Small Business Support Centre, Oxford Community Foundation

Ontario Trillium Foundation funding

Oxford Creative Connections Study Dr. Greg Baeker Weekly core “partner” meetings Monthly Steering Group Meetings Information gathering: cultural mapping, surveys, interviews, focus groups, town hall meeting Final Report to County Council Oxford County Council endorsement & funding

Dr. Greg Baeker

Weekly core “partner” meetings

Monthly Steering Group Meetings

Information gathering: cultural mapping, surveys, interviews, focus groups, town hall meeting

Final Report to County Council

Oxford County Council endorsement & funding

Final Report…Next Steps Working groups: Governance, Cultural Mapping, Communications/Networking Roundtable composition & recruitment Annual cultural summit Community Festival Non-profit Incorporation Senior funding – Ontario Trillium Foundation and Ontario Ministry of Culture Staffing and office space Oxford Cultural Masterplan

Working groups: Governance, Cultural Mapping, Communications/Networking

Roundtable composition & recruitment

Annual cultural summit

Community Festival

Non-profit Incorporation

Senior funding – Ontario Trillium Foundation and Ontario Ministry of Culture

Staffing and office space

Oxford Cultural Masterplan

Early Successes….. Oxford Studio Tour Oxford Presents brochure Oxford Fresh “Oxfordlicious” Black History Museum Oxford Heroes Trail Local art in new County Admin Building Local art – tourism venues

Oxford Studio Tour

Oxford Presents brochure

Oxford Fresh “Oxfordlicious”

Black History Museum

Oxford Heroes Trail

Local art in new County Admin Building

Local art – tourism venues

Successes

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