Published on March 16, 2014
Dear Authorities Officers and Tourism Leaders, Under the umbrella and high patronage of the United Nation – World Tourism Organization, the Tatweej-Tourism Leaders Award 2014 is jointly organized by the Arab Organization for Social Responsibility and the Tatweej-Academy for Excellence Awards, on which London, United Kingdom will host the 2014 edition of this prestigious event at the LandMark hotel on Wednesday, August 20, 2014. The TTLA2014 is an award-program that has been created to honor and shed the light on the tourism regional sector by providing a high-standard platform for the private and public sectors to celebrate their achievements and their essential role towards sustainable growth development. This vibrate platform vehicle groups top notch leaders from both sectors, distinguished leading Governments, Tourism Boards, Municipalities, Institutions and Leaders that play a significant role in the Mediterranean and Middle East tourism industry by promoting the countries’ culture and heritage and contributing to the development and growth of this vital industry across the region. In this line, we encourage you to take the opportunity and be present to get recognized by the international authorities and maintain your market positioning among the international industry leaders and the high-caliber C-Level executives, investors and policy makers circle throughout this glamorous Grand Finale Ceremony and concurrent activities. Consequently, and since the United Nation-WTO, Arab Organization for Social Responsibility and Tatweej-Academy for Excellence Awards are looking forward to assemble all the active leaders, investors and prominent organizations that are deeply involved in this vital issue, hence and on behalf of the organizers, I cordially invite you to take an active role in this magnitude red carpet event. We are looking forward to welcome you at the LamdMark Hotel next August, meanwhile please accept my best regards. Sincerely, Gassan Moujaes EVP Member of the Board, Executive Vice President President, International Affairs +9715 69379605 / +9613 597832 firstname.lastname@example.org / email@example.com 2
Albania Algeria Andorra Bahrain Bosnia Croatia Cyprus Egypt Erbil France Greece Iraq Iran Italy Jordan Kuwait Lebanon Libya Macedonia Malta Monaco Montenegro Morocco Oman Qatar Saudi Arabia Slovenia Spain Sudan Tunisia Turkey United Arab Emirates Yemen 3 TATWEEJ-TOURISM an award-program dedicated for the Mediterranean and Middle East Countries To support the countries’ authorities, tourism and travel and tourism corporations to respectively excel and promote their national tourism sector and their corporate excellence
Source: World Tourism Organization (UNWTO) © UNWTO Tourism Highlights, 2013 Edition 15 Long-term forecasts – substantial potential for further growth According to Tourism Towards 2030, the number of international tourist arrivals worldwide is expected to increase by an average 3.3% a year over the period 2010 to 2030. At the projected pace of growth, international tourist arrivals worldwide are expected to reach 1.4 billion by 2020 and 1.8 billion by the year 2030. International tourist arrivals in the emerging economy destinations of Asia, Latin America, Central and Eastern Europe, Eastern Mediterranean Europe, the Middle East and Africa will grow at double the pace (+4.4% a year) of that in advanced economy destinations (+2.2% a year). The global market shares of Asia and the Pacific (to 30% in 2030, up from 22% in 2010), the Middle East (to 8%, from 6%) and Africa (to 7%, from 5%) will all increase. UNWTO updated long-term outlook and assessment of the development of tourism for the two decades from 2010 to 2030. 4
International tourist arrivals in the Middle East are estimated at 52 million in 2012. The region experienced a 5% drop in arrivals due to continued tensions in some of its destinations, while its largest destination Saudi Arabia (-22%) also reported a considerable decline in arrivals as it could not consolidate its bumper increase of 2011 (+61%). In international tourism receipts the region’s decline was limited to 2% in real terms, with earnings totaling US$ 47 billion. The region has a 5% share in total world arrivals and 4% in receipts. The region showed some very mixed results by destination. Egypt experienced a sustained rebound (+18%) after the decline of 2011. Palestine (+9%) and Jordan (+5%) rebounded as well. Oman and Qatar also reportedly benefited from strong demand. Lebanon (-18%) is still suffering from the conflict in neighboring Syria. The United Arab Emirate of Dubai (+10%) continued to grow at a sustained pace Qatar is ranked 2nd in the region and 41st overall Bahrain is ranked 4th in the region and 55th Lebanon ranks 8th in the region and 69th overall Morocco is ranked 9th in the region and 71st overall Egypt is ranked 10th in the region and 85th overall UNWTO Tourism Highlights, 2013 Edition 15 5 United Arab Emirates continues to lead the Middle East Tourism Industry at 28th overall ranking out of 140 nations topped by Switzerland Travel & Tourism Competitiveness Report (2013) D U B A I MIDDLE EAST TOURISM INDUSTRY IS DOMINATED BY DUBAI Tourism Highlights, 2013 T&T Competitiveness Report
HH Sheikh Mohammed Bin Rashid Al Maktoum Vice-President and Prime Minister of the United Arab Emirates and Ruler of Dubai 1- Hotel construction preapproval process period to be reduced to two months instead of three to six months. 2- A one-stop-shop for all sector approvals to be created- a single streamlined system to be managed by Dubai Municipality. 3- Approval processes of planning permission for all hotel establishments in the Emirate to be standardised through Dubai Municipality. 4- Government land to be allocated for the development of three-star and four star hotels-Dubai Municipality and government-linked master developers will work with DTCM to identify key locations for hotels at favourable investment terms. Additional incentives to help ensure the development of the additional three and four star hotels that Dubai will need by 2020 to meet the growth in visitor numbers include: 1- No fees on change-of-use of land for hotel usage 2- Additional year of exemption of the 10 per cent Dubai Municipality fee for any three and four star hotels which begin operating before June 2017. 20 MILLION VISITORS BY 2020 issued a Series of Directives aimed at Enhancing and Streamlining Hotel Investment and Development in Dubai 6
UNWTO’s membership includes 156 countries, 6 Associate Members and over 400 Affiliate Members representing the private sector, educational institutions, tourism associations and local tourism authorities. The World Tourism Organization (UNWTO) is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism. As the leading international organization in the field of tourism, UNWTO promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide. UNWTO encourages the implementation of the Global Code of Ethics for Tourism, to maximize tourism’s socio- economic contribution while minimizing its possible negative impacts, and is committed to promoting tourism as an instrument in achieving the United Nations Millennium Development Goals (MDGs), geared towards reducing poverty and fostering sustainable development. UNWTO generates market knowledge, promotes competitive and sustainable tourism policies and instruments, fosters tourism education and training, and works to make tourism an effective tool for development through technical assistance projects in over 100 countries around the world. http://www2.unwto.org/UNITED NATION WORLD TOURISM ORGANIZATION 7 7
As a non-governmental organization the leading Arab Organization for Social Responsibility works within the states members of the League of Arab States’ missions and under the International norms of the United Nations’ standardizations and objectives. The organization as well, works closely with the regional Governmental authorities to; spread the awareness of Corporate Social Responsibility (CSR) nearby the public as well as the private sectors to create the vibration of the needed sustainable development process and its three main pillars people (social responsibility), planet (environment), and prosperity (economy) towards better community organization and carefully planning to deliver immediate and long-term benefits for Arab societies ARAB ORGANIZATION FOR SOCIAL RESPONSIBILITY “working together” for a better future ARAB ORGANIZATION FOR SOCIAL RESPONSIBILITY LEAGUE OF ARAB STATES UNITED NATIONS SUSTAINABLE DEVELOPMENT As part of its networking to reach its objective, and through its International Affairs division the organization has chosen distinguished, accomplished and influential individuals to act as ambassadors, with expertise in the environment, economy, business, public administration, sciences, literature, social responsibility and other fields of public life. These ambassadors are persons of integrity who have demonstrated strong desires to help mobilize public interest in and support for the sustainability cause as a whole and for the purposes and principles of the organization, on which they have demonstrated as well strong commitments and proven potentials to reach out to significant audiences, including policy and decision makers. http://asrorg.org 8 TATWEEJ-TOURISMAWARD2014
Working as per the international standards having professional and skilled committees cooperating closely with relevant expert Jury boards, all our events are supported by governmental and non-governmental institutions; organized in close collaboration with the United Nations World Tourism Organization (UNWTO), Arab Organization for Administrative Development (League of Arab States), the Union of Arab Banks and other international and regional renowned organizations and attended by Ministers, Leaders, C-level management, officials and authorities. The leading organization “Tatweej Academy for Excellence Awards” has been organizing high-level award ceremonies and recognition events for over than ten years delivering memorable and successful occasions in the Arab Region. Tatweej-Academy for Excellence Awards and its subsidiary organizations honored over the years hundreds of prominent Leaders and Arab leading private and governmental institutions in recognition of their initiatives, achievements and leadership in different vital sectors covering the banking and finance, the social media and the e-government leading initiatives. http://www.tatweej.org TATWEEJ-ACADEMY FOR EXCELLENCE AWARDS 9 Tatweej-Islamic Award Environmental Award Women Leadership Award Tatweej-Tourism Award
By Region Middle East • Leading Tourism Board Award • Leading Country Promotion Award • Leading Destination Award • Leading Airport Award • Leading Airlines Award • Leading Tourism Investment Award • Leading Eco-Tourism Award By Region Mediterranean • Leading Tourism Board Award • Leading Country Promotion Award • Leading Destination Award • Leading Airport Award • Leading Airlines Award • Leading Tourism Investment Award • Leading Eco-Tourism Award By Country • Best Tourism Project Award • Best Hotel Award • Best Beach Resort Award • Best Ski Resort Award • Best Family & SPA Resort Award • Best Travel Agency Award • Best Tourism Planner Award • Best Car Rental Award • Best Cruise Line Award • Best Private Jet Charter Award • Best Tourism Media Award • Best Conferences & Exhibitions Center Award THE CORONATION Tatweej-Tourism Categories Tatweej-Tourism is an award-program created to honor and shed the light on the tourism regional sector by providing a high-standard platform for the private and public sectors to celebrate their achievements and their essential role towards sustainable growth development. This vibrate platform vehicle groups top notch leaders from both sectors, distinguished leading Governments, Tourism Boards, Municipalities, Institutions and Leaders that play a significant role in the Mediterranean and Middle East tourism industry by promoting the countries’ culture and heritage and contributing to the development and growth of this vital industry across the region. The Arab organization for Social Responsibility and Tatweej Academy offers you the “London” distinguished Red Carpet Event to honor your governance, corporate and personal achievements and recognizes your vital contributions whereby, the coronation that would take place at the ceremony's gala dinner is awarded in recognition to your tremendous efforts and contribution to the tourism sector. Privileges to participating at Tatweej-Tourism Award are relevant to the Tatweej-Categories that can be wide, among which the awarded governments, institutions’ representatives and leaders will receive on the podium the Red Official Scarf Golden Medallion in the presence of the UNTWO Secretary- General, international, regional and local investors and renowned representatives from various prominent and leading institutions, with international, regional and local media coverage and special interviews. After extensive researches and studies based on the public information, the trustees and jury board will notify the selected nominees of their relevant award‘s category. 10
The privilege to participating at Tatweej-Tourism Leaders Award are diversified, among other benefits and privileges the nominated and awarded Top Executives and Leaders of the Tourism Boards, Investors, Developers and Entities will receive on the podium the Red Official Scarf Golden Medallion in the presence of international, regional and local renowned representatives from various prominent and leading institutions, with international, regional and local media coverage and special interviews. PARTICIPATION Tatweej-Tourism Leaders Award …..distinguished privileges are offered for your valuable person and esteemed organization……. 11 FOUR WAYS FOR PARTICIPATING Fill-Out a Registration Form and guarantee your corporate presence Book a Travel VIP Admission to guarantee your presence Book a VIP Admission Table to guarantee your guests presence and yours Book a Sponsorship Pack to guarantee your market impact Moreover, the organizers provide a number of opportunities on a personal level as well as on the corporate level for you to either maintain and/or elevate your profile and positioning among the industry leaders and the high-caliber C-Level executives and policy makers circle throughout our Grand Finale Ceremonies and concurrent activities. Whether you choose to attend the Grand Finale Ceremony to benefit from the distinguished privileges that are offered to your valuable person and/or have a corporate physical presence as a sponsor and grab the high-end benefits for your leading organization, the organizers undoubtedly offer you the perfect platform for the best red carpet environment for your cause-mission needs and sponsorships offering to fit your personal and corporate goals output. Privileges to participating, celebrating and networking at this prestigious event; can be wide and diversified with high returns. For more information and bookings kindly contact us at firstname.lastname@example.org and/or email@example.com
6 clear-cut reasons to sponsor Network with key policy makers and leaders Maintain your leadership status Increase your market share Gain competitive advantage Enhance your corporate visibility High return on investment SPONSORING distinguished privileges and high ROI 12 Benefits to partnering with Tatweej-Tourism Leaders Award; can be diversified whereby, our thought leadership solutions provide a unique opportunity for you to achieve your objectives in a direct and cost-effective manner. Whether the objective is brand extension, networking, client retention or simply business development, we have the solution to meet your needs, by offering you the opportunity to gain focused exposure with a captive audience that are C-Level executives and 100% qualified. All sponsors/partners will benefit from unique promotional opportunities and methodically thought-out marketing and public relations campaigns. We view all our events’ stakeholders as valuable partners and not just as awardees, participants and sponsors. You will have the opportunity to maximize your sponsoring impact and stand out as the market leader that is seeking to maintain its leadership status. Do not miss such an opportunity to interact, network and influence with the policy and decision makers by being present at this prestigious event @ Distinguished privileges are offered for your valuable person and esteemed organization … LandMark Hotel London, United Kingdom Wednesday, August 20, 2014 Unique Privileges and benefits with high ROI For more information and bookings kindly contact us at firstname.lastname@example.org and/or email@example.com
13 H.E Sultan bin Saeed Al Mansouri Minister of Economy, United Arab Emirates H.E Dr. Taleb Rifai Secretary-General, UNWTO United Nations WTO HH Sheikh Majid bin Mohammed bin Rashid Al Maktoum Chairman, Dubai Cultures and Arts Authority All the organizers memorable and successful ceremonies and events grouped over the years; Policy-Makers, Ministers, Governors, Chairmen, Presidents, C-Level officers, Managing Directors, Bankers, Investors and high-caliber prominent officials, business leaders and decision-makers. Over the years, we had the honor to host and welcome several valuable renowned personalities and policy- makers, among others HH Sheikh Majid bin Mohammed bin Rashid Al Maktoum on behalf of HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum Dubai Crown Prince, Chairman, Dubai executive council, H.E Sultan bin Saeed Al Mansouri, Minister of Economy, United Arab Emirates Dr. Taleb Rifai, Secretary-General of the United Nations World Tourism Organization (UN-WTO) . Distinguished policy and decision makers, leaders and professionals would be present to honor your achievements and celebrate your coronation ATTENDANCE LEADERS AND C-LEVEL
PHASE 1 PHASE 2 PHASE 3 PHASE 4 14 Grand Finale Ceremony and the Winners’ Coronation Extensive research and study based on the public information (4-month timeframe) Candidatures Study, Filtering and Short Listing . (2-month timeframe) Selection and Announcing the results to the Winners. (2-month timeframe) AWARD CEREMONY PROCESS
15 FOR MORE INFORMATION, RESERVATION AND BOOKINGS KINDLY CONTACT THE ORGANIZERS AT THE FOLLOWINGS: Arab Organization for Social Responsibility PoBox 45-71 - Hazmieh, Lebanon Badaro Area, Daman Road, Nakeeb Bldg. 5th Flr T +9611 383046 M +96170 237931 F +9611 392822 E. firstname.lastname@example.org and email@example.com Tatweej Academy for Excellence Awards PoBox 183679 - Dubai, United Arab Emirates Garhoud, Airport Road, Makeen Bldg., 1st Flr, 105 Office T +9714 2954448 M +97150 4298040 F +9714 2954468 E. firstname.lastname@example.org and email@example.com GCC MARKETS AGENT - AL-KHALIJIAH IMC PoBox 25245 Riyadh 11466 Saudi Arabia Olaya Main Road, Man Divan Bldg. 2nd Flr. T. +96611 4627472 M +9665 56542536 F. +96611 4627492 E. firstname.lastname@example.org and email@example.com
WEDNESDAY, AUGUST 20, 2014 - LandMark Hotel - London, United Kingdom | firstname.lastname@example.org | email@example.com | firstname.lastname@example.org
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