Published on August 18, 2008
Martin Ruskov TOSMI 2009 Media for the Web August, 10-16
Web 1.o vs Web 2.o DoubleClick Google AdSense Ofoto Flickr Akamai BitTorrent mp3.com Napster Britannica Online Wikipedia personal websites blogging evite upcoming.org and EVDB domain name speculation search engine optimization page views cost per click screen scraping web services publishing participation content management systems wikis directories (taxonomy) tagging ("folksonomy") stickiness syndication Tim O'Reilly, What Is Web 2.o, 2005
Microcontent and Social Media ● “Technology becomes more transparent; attention is focused on content” ● “Organized around people rather than traditional computer hierarchies of directory trees” ● “Web 2.o tools are built to combine microcontent from different users with shared interest” Alexander&Levine, Web 2.o Storytelling: Emergence of a New Genre, 2008
Evolutionary Change ● Internet is about networked information ● Web 2.o is about networked people
Elements of Web 2.o ● Dynamic content, focused on user experience ● Open standards allow connectivity and reusability ● Users generate content and semantics
User Experience ● Is my site user-friendly? ● Can I find information in it easily? ● Does it motivate people to explore it?
User Experience http://dontclick.it
Native Interfaces http://www.pandorabots.com/pandora/talk?bo http://www.quietlyscheming.com/blog/compon
Interactive Diagrams http://simile.mit.edu http://birdeye.googlecode.com http://www.quietlyscheming.com/blog/charts/i
Virtual Worlds http://taggalaxy.de/
Mobile Internet ● Is your site accessible from a mobile phone? ● What kind of handhelds does it support? ● Is it convenient to use?
User-Generated Content Before Now
Collaborative Authoring http://docs.google.com http://buzzword.acrobat.com
Social Networking Social Artificial Intelligence Intelligence http://last.fm http://pandora.com http://colourlovers.com http://colorblender.com
Online Communication http://meebo.com http://flashmeeting.open.ac.uk http://live.yahoo.com
Content Authors User ● Text ● Comments ● Audio/visual ● Tags and content categories ● Multimedia ● Voting and ranking
Free Distribution ● Word-of-Mouth marketing ● Involves external authors and promotes innovation ● Product development starts with release, not finishes
Why Own Site ● Establishment of online brands ● Preservation of product rights ownership ● Escape from site provider restrictions ● Delivery of unique services
Online Site Creation http://sites.google.com http://profx.us
Open Source ● Light-weight and widely available applications ● Can be freely used and modified ● Includes functionality, necessary for average everyday use
Web Services ● Access to content via web requests or programming interface (API) ● Sites provide documentation for the services they provide ● Allows integration of independent information systems
Rich Internet Applications ● Full desktop functionality within a browser ● Multi-platform and browser- independent ● Outstanding internet security
Online Video Editing http://techloop.blogspot.com/2007/08/5-free-online-vid
Open Screen ● RIA-access for mobile and entertainment devices ● Hardware-independent content delivery ● Internet beyond screen, keyboard and mouse
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