Top Ten Tenets

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Information about Top Ten Tenets

Published on November 23, 2008

Author: marvinbowe

Source: slideshare.net

Description

These tenets that have helped me successfully lead creative departments. These can help you manage any customer service oriented department or company. Enjoy.

My Advertising Top Ten Tenets Measures for Creative Success

Work for Your Book Avoid the trap It may seem easier to “just get it done” If you think there’s not enough time to do it right, there’s always time to do it again. Set your own standards Be your own worst critic Never Settle

Avoid the trap

It may seem easier to “just get it done”

If you think there’s not enough time to do it right, there’s always time to do it again.

Set your own standards

Be your own worst critic

Never Settle

Work Hard, Play Hard Take time to have fun Spend time with colleagues Both on and off the field It’s important to enjoy work Ideas are also conceived when your having fun

Take time to have fun

Spend time with colleagues Both on and off the field

It’s important to enjoy work

Ideas are also conceived when your having fun

Leverage Brain Power Solutions based industry NOT time clock based industry Work until it’s right Manage time effectively Expectations can not afford to drop

Solutions based industry NOT time clock based industry

Work until it’s right

Manage time effectively

Expectations can not afford to drop

Everyone Is an Idea Person Break down the department silos Copy, Art, Account Service are specialties not barriers

Break down the department silos

Copy, Art, Account Service are specialties not barriers

Embrace Criticism Criticism is essential in our business Allow for subjective feedback Guide objective feedback Be solution oriented

Criticism is essential in our business

Allow for subjective feedback

Guide objective feedback

Be solution oriented

Never Make it About Your Wants We are a customer service business Use your power to make dreams come true We are problem solvers, NOT problem makers

We are a customer service business

Use your power to make dreams come true

We are problem solvers, NOT problem makers

Befriend the Client Collaboration is key to success The real value: the relationships created not the tactics produced

Collaboration is key to success

The real value:

the relationships created

not the tactics produced

Always Be the Expert Keep the client’s confidence We are entrusted with their brand understand the products/industry Keep abreast of the trends

Keep the client’s confidence

We are entrusted with their brand

understand the products/industry

Keep abreast of the trends

Know Your Limits Leverage the expertise of others When developing a selling Tool get a sales rep’s perspective Don’t assume your need to create anything on your own

Leverage the expertise of others

When developing a selling Tool get a sales rep’s perspective

Don’t assume your need to create anything on your own

Avoid Good work! Good is the enemy of great Keep pushing to Improve the work

Good is the enemy of great

Keep pushing to Improve the work

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