Published on March 3, 2014
The Top Ten Sales Books You Need to Read Right Now With over 4 million sales books popping up on Amazon, it is difficult to choose which one would be the most beneficial, and fun, for you to read. Instead of digging through the clutter, take a look at these top ten sales books you should read right now. Who says reading for fun and business can’t mix?
It’s The Way You Say It by Carol A Fleming PhD Numerous sales books try to teach you how to close, but this book takes a different approach, one that proves both insightful and simple. Fleming’s goal is to help you become a clear and effective speaker, including understanding how prospects hear you and varying your vocal patterns to make your speech more dynamic. Become articulate, well-spoken, and clear with It’s the Way You Say It and $14.
Secrets of a Master Closer by Mike Kaplan This not-so-secret guide to mastering closing is honest and respectful. Skeptical prospects are the hardest to win, but with the right attitude and technique, you can turn any client candidate into a loyal customer. Kaplan stresses that time is money, and something you can not afford to waste. Get this nifty guide for only $7 on Amazon Kindle.
Take the Cold out of Cold Calling by Sam Richter Winner of the 2012 Sales Book of the Year, Take the Cold out of Cold Calling takes a different approach to sales motivation. Richter arms you with the tools to research every prospect, company, and industry and make sure you are providing the relevant solutions. Fear of rejection is no longer an issue, because your first impression will be a great one. Get the newest edition for $26
Stop Telling, Start Selling by Linda Richardson Featuring real-world dialogue examples, this blunt approach to sales blends storytelling, rapport building and prospecting into an easy-to-read guide. From building a constant flow of customers to establishing a concrete plan negotiations, Richardson presents you with an easily implementable plan. Get this essential handbook for as low as $14.
Secrets of Closing the Sale by Zig Ziglar The late Zig Ziglar is famous for his motivational quotes and stories of success, and his book is no different. Secrets of Closing the Sale has become one of the best-rated sales books by established professionals, and is called by one avid reader, “The sales book on which all sales books are based.” The book provides a strong foundation for why the first rejection of the pitch shouldn’t be an excuse to walk away. Add Ziglar’s book to your sales collection for $10.
How to win Friends and Influence People by Dale Carnegie Dale Carnegie’s understanding of the way people think and behave goes far beyond an average self-help book. Instead, it paves the way for a richness in knowledge about human behavior that all l successful salespeople should understand. This overnight hit is available for a mere $3 on Amazon Kindle – a small price to pay for a guide to success.
The New Handshake by Joan C. Curtis Today’s social media climate has changed the way consumers act in the marketplace, and most sales professionals haven’t caught up. It’s time to harness social selling, and Curtis’s book provides you with a roadmap to do just that. This book gives you a solid outline for planning and execution, along with strategic guidelines for customer engagement. Add Curtis’s book in Kindle edition to your collection for $20.
To Sell is Human by Daniel Pink Everybody sells. Whether we are selling a product or an idea, we are constantly trying to persuade others to think like we do or purchase our solutions. These methods range from elevator pitches to in-depth discussions on problems and solutions. To Sell is Human provides insight into crafting a clear, more persuasive, manner of selling. Get the Amazon Kindle edition for a mere $10.
The Challenger Sale by Matthew Dixon “The best salespeople don't just build relationships with customers. They challenge them.” The Challenger Sale by Matthew Dixon delves into how you can take control of the customer conversation and provide the client with a solution specific to their needs and objectives. Second on Amazon’s “sales and selling” list, this book paves the way for new thoughts on sales success. Get the hardcover edition for $19.
Winning Through Intimidation by Robert Ringer This New York Times bestselling book travels beyond the traditional realm of sales and digs deeper into personal development and how it can help you reach your desired level of success. Presenting different theories, Ringer presents four cornerstone ideas leading up to his best advice yet: aim for the long term success, not the short term one. Add this bestseller to your business library for only $12.
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The best sales books as selected by our readers and editors. With so many sales books out there, this guide is essential.
Here are my top 10 sales tips, all of which have served me and our staff — including Jo Opot, pictured above — for years: