Top Analytic Trends

33 %
67 %
Information about Top Analytic Trends
Data & Analytics

Published on April 4, 2014

Author: timoelliott

Source: slideshare.net

Description

Presentation given at the SAP Innovation Forum Big Data Track in Stockholm, Sweden, March 2014

Top Analytic Trends Timo Elliott, SAP Innovation Evangelist @timoelliott

© 2014 SAP AG. All rights reserved. 2 More, More, More

© 2013 SAP AG. All rights reserved. 3 #1

© 2014 SAP AG. All rights reserved. 4 Process data Human data Machine data

© 2014 SAP AG. All rights reserved. 5Source: Forrsights Strategy Spotlight: Business Intelligence And Big Data, Q4 2012 Unstructured 50TB Semi- structured 2 TB Structured 12 TB Only 12% used today Average data volume per company 9 TB 75 TB 0.6 TB 5 TB 4 TB 50 TB SMBs: LEs: Base: 634 business intelligence users and planners Companies don’t use most of their data

© 2014 SAP AG. All rights reserved. 6 What Is “Big Data”? The Google Summary

© 2014 SAP AG. All rights reserved. 7 Big Data is at Peak of Inflated Expectations… Source: Gartner

© 2014 SAP AG. All rights reserved. 8 Datification 0101101100010101010 1010010101001111010 1010100101110101010 1010101001001010010 0100101110110101010

© 2014 SAP AG. All rights reserved. 10 The Datification of Tennis

© 2014 SAP AG. All rights reserved. 12 The Datification of Cars

© 2014 SAP AG. All rights reserved. 13 The Datification of Cars

© 2014 SAP AG. All rights reserved. 14 The Datification of Cars

© 2014 SAP AG. All rights reserved. 15

© 2014 SAP AG. All rights reserved. 17 The Datification of Airports

© 2014 SAP AG. All rights reserved. 20 The Datification of Beer

© 2014 SAP AG. All rights reserved. 21

© 2014 SAP AG. All rights reserved. 22 “Data-driven decision making played a huge role in creating a second term for the 44th President. In politics, the era of big data has arrived.” - Time Magazine The Datification of Politics

© 2014 SAP AG. All rights reserved. 23 Analytics is Part of the Customer Experience

© 2014 SAP AG. All rights reserved. 24 i i i Business ownership IT ownership HBR: “Analytics 3.0” Information becomes what you sell

© 2014 SAP AG. All rights reserved. 25 The #1 Use of Big Data is Customer Analytics Source: McKinsey

26© 2014 SAP AG or an SAP affiliate company. All rights reserved. CUSTOMER SPOTLIGHT L’Oréal • Be a trusted advisor for customers

© 2014 SAP AG. All rights reserved. 28 Experience Intelligence Center Event Interception Business Transformation Make People Happy

© 2014 SAP AG. All rights reserved. 29 Make People Happy

© 2014 SAP AG. All rights reserved. 30 Enterprise Operating Systems

© 2014 SAP AG. All rights reserved. 31 SMAC-down! (Social, Mobile, Analytics, Cloud) “Every business is an information business”

© 2014 SAP AG. All rights reserved. 32 Analytics Moves To The Core

© 2014 SAP AG. All rights reserved. 33 Enterprise “Data Lakes” and “Data Hubs”

© 2014 SAP AG. All rights reserved. 38 Hadoop Expands Data Warehouse Rather Than Replacing It Source: Gartner

© 2014 SAP AG. All rights reserved. 39 Big Data Enterprise Data Warehouses

© 2014 SAP AG. All rights reserved. 40 Perfect Your Pricing and Packaging

© 2014 SAP AG. All rights reserved. 41 Data Warehouse? Yes, But “Logical”

© 2014 SAP AG. All rights reserved. 42 Imagine if Your Apps Looked Like a DW to BI Tools SAP HANA SAP HANA Live (Virtual Data Model) Customer Service Risk Management Team Finance and Operations Account Administration Executive Management Customers Channel Suppliers Accounting ForecastingInventory Products Pricing Planning

© 2014 SAP AG. All rights reserved. 43 Here Comes HTAP

© 2014 SAP AG. All rights reserved. 44 Information Capability Framework

© 2014 SAP AG. All rights reserved. 45 Big Data Platforms

© 2014 SAP AG. All rights reserved. 46 SAP HANA Data Platform SAP Real-time Data Platform MPP Scale-Out 3rd Party BI Client SAP NetWeaver (On Premise / Cloud) Custom Apps SAP Business Suite SAP Business Warehouse SAP Big Data Applications SAP Analytics SAP Mobile Open Developer APIs and Protocols CommonLandscapeManagement SAP HANA PlatformSAP Sybase ASE CommonModeling SybasePowerDesigner HADOOP 3rdPartyDB SAP Sybase SQLA SAP Sybase ESP SAP Sybase IQ SAP Smart Data Services Platform SAP Sybase Replication Server SAP Data Services SAP MDG, MDM SAP SLT

© 2014 SAP AG. All rights reserved. 48 Governed Data Discovery

Wikipedia Local experts Encyclopedia Britannica Encarta Collective Insight Analogy – Encyclopedias

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 51Public SAP Lumira Data Discovery

© 2014 SAP AG. All rights reserved. 57

© 2014 SAP AG. All rights reserved. 58 Location

© 2014 SAP AG. All rights reserved. 59

© 2013 SAP AG. All rights reserved. 60 Custom Visualization With Lumira

© 2014 SAP AG. All rights reserved. 61 Three Dimensions

© 2014 SAP AG. All rights reserved. 62

© 2014 SAP AG. All rights reserved. 63 Predictive For All

Descriptive: What happened? Diagnostic: Why did it happen? Predictive: What will happen? Prescriptive: How can we make it happen? Predictive reaches maturity Hindsight Insight Foresight

© 2014 SAP AG. All rights reserved. 65 The Chauffeur Effect

© 2014 SAP AG. All rights reserved. 66 Deliver The Right Offer To the Right Customer At The Right Time Modeling time from 3 months to 3 days Up to 4x increase in campaign response rates From product to customer marketing

© 2014 SAP AG. All rights reserved. 67 Skyrock: Social Network Skyrock blogs is the world's 7th largest social network with 18M visitors and 1B page views every month Friends recommendations of based on likes Content recommendations Banner personalization based on clicks

© 2014 SAP AG. All rights reserved. 68

© 2014 SAP AG. All rights reserved. 71 Data Inte gration and Qwality Is Still The Big Problem

© 2014 SAP AG. All rights reserved. 72 Edward James Snowden Edward Joseph Snowden

© 2014 SAP AG. All rights reserved. 73

© 2014 SAP AG. All rights reserved. 74

© 2014 SAP AG. All rights reserved. 75 Advanced Profiling Redundancy Profiling  Address Profiling  Validate address data  Dependency Profiling  Identify attribute-level connections in data. (Normalization rules practice)  Redundancy Profiling  Identify degree of duplication  Uniqueness Profiling  Identify non-unique data Drill down to duplicate and non-duplicate records

© 2014 SAP AG. All rights reserved. 76 Using Analytics To Track Data Quality Data quality score metrics Latest quality score Quality trend over time / run Key Quality Dimensions (KPI for data), customizabl e

© 2014 SAP AG. All rights reserved. 77 Data Wrangling and Self-Service ETL

© 2014 SAP AG. All rights reserved. 78 The New Analytics Governance

© 2014 SAP AG. All rights reserved. 79 Third-Generation BI Competency Centers

© 2014 SAP AG. All rights reserved. 80 You Are Being Watched Big Data Without Big Brother

© 2014 SAP AG. All rights reserved. 81 The Analyst View

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 82Public Forrester Wave: Enterprise BI Platforms, Q4 2013 Strong proof point of SAP’s leadership in the BI market SAP finished strongly across Strategy, Current offering, and Market presence  #1 on Strategy – on par with Microsoft  Slightly behind IBM for Current offering  Top market presence with IBM & MSFT SAP moved up and right significantly in comparison to the previous Enterprise BI Platforms Wave dated from Q4 2010 SAP leads the market with broad BI innovations 1 2 3

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 83Public Forrester Wave: Big Data Predictive Analytics Solutions, Q1 2013 SAP also differentiates by putting its SAP HANA in-memory appliance at thecenter of its offering SAP finished strongly across Strategy and Current offering  #1 on Strategy – on par with IBM and SAS  Slightly behind IBM and SAS for Current offering SAP showed up strongly for first time and #3 vendor in this space. Newcomer SAP performs well 1 2 3

© 2013 SAP AG. All rights reserved. 84 Gartner BI & Analytics a Gartner CPM Suites Forrester ADV b Forrester Self- Service BI c Forrester Big Data Predictive d Gartner Analytics Market Share e SAP 1 Oracle 2 IBM 3 SAS 4 Microsoft 5 MicroStrategy 6 QlikTech 7 Information Builders 9 TIBCOSpotfire 10 Tableau Software 13 Notes 1. General criteria for inclusion: Vendor must have either a Leader or Challenger rating or be rated in more than one Magic Quadrant Sources Gartner - “Magic Quadrant for BI & Analytics Platforms” – Feb 2013; b. Forrester – “Forrester Wave: Advanced Data Visualization Platforms, Q3 2012” – Jul 2012; c. Forrester Wave: Self Service BI Platforms, Q2 202” – Jun 2012; d. Forrester – “Forrester Wave: Big Data Predictive Analytics Solutions, Q1 2013” – Jan 2013; e. Gartner - “Market Share Analysis: Business Intelligence, Analytics and Performance Management, 2012” – May 2013 Leader Strong Performer

© 2014 SAP AG. All rights reserved. 85 Conclusion

© 2014 SAP AG. All rights reserved. 86 Thank you! Timo Elliott, SAP timo.elliott@sap.com Twitter: @timoelliott Blog: timoelliott.com

Add a comment

Related presentations

Research/ Dissertation on “How online selling has changed the marketing perspectiv...

مشروع قانون يتعلق بالقضاء على كل أشكال العنف ضد المرأة

Remedial geo

Remedial geo

November 6, 2014

nnn

This brief examines 2013 demographic data recently released by the U.S. Census Bur...

Introduction into Big data

Introduction into Big data

October 22, 2014

This presentation shows you the advantages and the importance of Big Data in these...

Info om powerpoint

Info om powerpoint

November 10, 2014

Powerpoint

Related pages

Analytics Trends 2016, the Next Evolution | Deloitte US

2016 Analytics Trends The Next Evolution. As we enter our third year of identifying the analytics trends that are likely to influence the trajectory of the ...
Read more

8 Analytics Trends to Watch in 2015 | CIO

8 Analytics Trends to Watch in 2015. More like this. ... 3 Ways a Connected Plant Floor Improves Top Floor Decisions. Sponsored by Dell-Intel.
Read more

2016 Data Analytics Forecast: Top 5 Trends to Watch

Data Analytic Trends 2016. Click through for the top data analytic trends to watch in 2016, as identified by BeyondCore.
Read more

Google Analytics - Mobile, Premium and Free Website ...

Get the data you need to make intelligent marketing and business decisions with Google Analytics. Available for websites, apps, and enterprise businesses.
Read more

5 data analytics trends to watch in 2016 | VentureBeat ...

VB Top Ten; Subscription; Got a news tip? Surveys; Newsletters; ... 5 data analytics trends to watch in 2016. Ramin Sayar, Sumo Logic December ...
Read more

Top 10 Analytics Trends in India – 2014

Now that 2014 is coming to an end, we thought it’s a good time to understand where we are in the whole analytics journey and what to expect in future.
Read more

Gartner Identifies the Top 10 Strategic Technology Trends ...

Gartner, Inc. today highlighted the top 10 technology trends that will be strategic for most organizations in 2015. Analysts presented their findings ...
Read more

Google Trends

See the latest trends, data and visualizations from Google. Find out what's trending near you right now.
Read more

Google Trends

Sehen Sie sich aktuelle Trends, Daten und Visualisierungen von Google an. Finden Sie heraus, was gerade in Ihrer Nähe im Trend ist.
Read more

Webtrends - Website Measurement & Analytics | Web Optimization

Webtrends - Discover data-driven solutions and find new ways to reach your customers. We offer website analytics, measurement, testing & more. Learn more.
Read more