Published on April 24, 2014
5 Scariest Things that Businesses Think About Digital Marketing Fear is what makes most businesses vulnerable.
Fear that Digital Marketing is not for their business Some companies actually think that it’s not yet the time for digital marketing.
Fear that there will be no ROI Most businesses are scared that they will spend money and time on digital marketing but they will not get anything in return.
Fear to get fooled by an agency Businesses fear that they will encounter bad digital marketing vendors that will just waste their money and will not actually do any work.
Fear of technology They feel that their business will be okay without digital marketing. Truth is, their scared that there will be too many things going on with technology and their scared that it's expensive and they can't keep up.
Fear of digital data Perhaps it’s fear of interpreting data. Where and how would they used this data?
What businesses should consider….
Even Britney Spears’ hair was sold online so there’s no way a business should not be promoted on the internet. Not unless you’re doing illegal stuff.
Identify your Key Performance Indicators (KPIs) so you can gauge if you’re digital marketing strategy is on the right track and if you’re achieving your goals. What does one visit mean to your site? What is one click, one like, one comment or one share?
There are thousands of vendors out there. In choosing your internet marketing partner, be mindful of the promises and terms that they will give you. Find someone you can trust, who understands you and will help you achieve your goal.
You and your business should embrace technology primarily because it makes work easier. Your business can thrive with technology.
Data are no longer hard to understand like codes and mathematical equations. There are tools that can make you understand them easily.
Data will help you create better marketing strategies. It’s hard to shoot in the dark but these data will be your guide in aiming the right target.
In order for your business to stand out, you should venture on things that you have not tried before. The first step is trying. How would you know if you will not try?
All your customers are now online. They are just waiting for you there.
For further reading, click on: http://bit.ly/1rl6nsr or visit digitalmoz.com
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