Top 4 Macro Trends Driving Internet Evolution

50 %
50 %
Information about Top 4 Macro Trends Driving Internet Evolution
Technology

Published on March 13, 2014

Author: dyninc

Source: slideshare.net

Description

During SXSW 2014, Dyn Chief Technologist Cory von Wallenstein gave a talk on the top four macro trends that are driving evolution of the Internet. Take a look!

Top 4 Macro Trends Driving Evolution of the Internet March 10, 2014 – Austin, TX #SXSW Cory von Wallenstein Chief Technologist @cvwdyn

Pg. 2 Macro Trends Driving Evolution of the Internet @cvwdyn #dynmmt Trend 1 User experience is the new competitive differentiator.

Pg. 3 Macro Trends Driving Evolution of the Internet @cvwdyn #dynmmt $3.2B   $2B+   $3.5B+  

Pg. 4 Macro Trends Driving Evolution of the Internet @cvwdyn #dynmmt 2010: 58% of US consumers h"p://cvw.gs/amex2010   would  pay  a  higher  price  if  they  had  a  strong   expecta>on  of  receiving  superior  service.   Consensus  around  9%  op6mal  premium.     2012: 66% of US consumers h"p://cvw.gs/amex2012   would  pay  a  higher  price  if  they  had  a  strong   expecta>on  of  receiving  superior  service.   Consensus  around  13%  op6mal  premium.    

Pg. 5 Macro Trends Driving Evolution of the Internet @cvwdyn #dynmmt From 2010 to 2012: The  number  of  folks  who  voted  for  superior  service   with  their  wallets  went  from  57%  to  75%.   Businesses  are  responding.  

Pg. 6 Macro Trends Driving Evolution of the Internet @cvwdyn #dynmmt Why would you switch banks? A  slightly  more  beneficial  interest  rate  isn’t   compelling  to  go  through  the  hurdles  of  switching.   Give  me  a  mobile  experience  so  I  don’t  have  to  call  or   go  to  a  branch.  

Pg. 7 Macro Trends Driving Evolution of the Internet @cvwdyn #dynmmt

Pg. 8 Macro Trends Driving Evolution of the Internet @cvwdyn #dynmmt Speed == $$$ 100ms = 1% lost sales (Amazon) 0.5s = 20% traffic drop (Google) h"p://cvw.gs/amz-­‐latency   h"p://cvw.gs/ggl-­‐latency   h"p://cvw.gs/km-­‐latency  

Pg. 9 Macro Trends Driving Evolution of the Internet @cvwdyn #dynmmt Superior Experience More Value Stakes are Raised How  will  this  affect   the  Internet?  

Pg. 10 Macro Trends Driving Evolution of the Internet @cvwdyn #dynmmt How  will  this  affect   the  Internet?   Growth  of  net  new  Internet  users  is  far  away  from  the   original  backbone  of  the  Internet  (growth  is  in  APAC,  Africa,   South  America).   Urban  centers  are  more  network  congested  than  ever   before.   Content  and  apps  will  push  further  to  the  edges  of  the   Internet  to  deliver  excellent  experiences.  

Pg. 11 Macro Trends Driving Evolution of the Internet @cvwdyn #dynmmt h"p://www.cogentco.com/files/images/network/network_map/networkmap_global_large.png   Speed  of  light   299,792.458  km/second   (in  a  vacuum)   Theore>cal  RTT   ~40ms   Real  RTT   ~90ms  

Pg. 12 Macro Trends Driving Evolution of the Internet @cvwdyn #dynmmt USA   20ms   20Mbps  

Pg. 13 Macro Trends Driving Evolution of the Internet @cvwdyn #dynmmt 3.1s  

Pg. 14 Macro Trends Driving Evolution of the Internet @cvwdyn #dynmmt Japan   250ms   40Mbps  

Pg. 15 Macro Trends Driving Evolution of the Internet @cvwdyn #dynmmt Japan   250ms   40Mbps  

Pg. 16 Macro Trends Driving Evolution of the Internet @cvwdyn #dynmmt 4.2s   36%  slower  

Pg. 17 Macro Trends Driving Evolution of the Internet @cvwdyn #dynmmt South  Africa   400ms   4Mbps  

Pg. 18 Macro Trends Driving Evolution of the Internet @cvwdyn #dynmmt 7.6s   146%  slower  

Pg. 19 Macro Trends Driving Evolution of the Internet @cvwdyn #dynmmt We  can’t  break  the  speed  of  light.     Customers  can  be  gained  through   superior  service,  but   slow  is  the  new  down6me.     We’ll  push  closer  to  the  edge  to  deliver.  

Pg. 20 Macro Trends Driving Evolution of the Internet @cvwdyn #dynmmt Trend 2 A Cambrian moment of innovation ecosystems.

Pg. 21 Macro Trends Driving Evolution of the Internet @cvwdyn #dynmmt h"p://cvw.gs/econ-­‐camb  

Pg. 22 Macro Trends Driving Evolution of the Internet @cvwdyn #dynmmt Trend 3 Net neutrality and the evolving business model of the Internet.

Pg. 23 Macro Trends Driving Evolution of the Internet @cvwdyn #dynmmt h"p://cvw.gs/giga-­‐nn  

Pg. 24 Macro Trends Driving Evolution of the Internet @cvwdyn #dynmmt Trend 4 “Things” outnumber “people”.

Pg. 25 Macro Trends Driving Evolution of the Internet @cvwdyn #dynmmt “People”: ~7B h"p://cvw.gs/cisco-­‐iot   “Things” today: ~14B IPv4 Addresses: ~4B “Things” 2020: ~50B

Pg. 26 Macro Trends Driving Evolution of the Internet @cvwdyn #dynmmt Four Macro Trends Driving Evolution of the Internet 1.  User  experience  is  the  new  compe>>ve  differen>ator.   2.  A  Cambrian  moment  in  innova>on  ecosystems.   3.  Net  neutrality  and  the  evolving  business  model  of  the  Internet.   4.  “Things”  outnumber  “people”.   Dyn  /delivers/  Internet  Performance   •  Traffic  management  (user  types  “twi"er.com”)   •  Message  management  (user  receives  “file  shared”  email  from  Box)   •  Performance  assurance  (understand  your  Internet  performance)  

#sxsw presentations

Add a comment

Related presentations

Related pages

SXSW14 - Four Macro Trends Driving the Evolution of the ...

User experience, a Cambrian moment for innovation ecosystems, net neutrality, and the Internet of Things... each of the four will have a profound impact on ...
Read more

Top 10 Strategic Technology Trends | Gartner

Top 10 Strategic Technology Trends for ... deliver continuous and ambient experiences to support digital business are driving changes to application ...
Read more

Macro Evolution - Documents - DOCSLIDE.US

Top 4 Macro Trends Driving Internet Evolution During SXSW 2014, Dyn Chief Technologist Cory von Wallenstein gave a talk on the top four macro trends that ...
Read more

Eight Trends Driving the Future of Information Technology ...

Eight Trends Driving the Future of Information Technology ... Trends. Click through for eight trends driving the ... Top 10 Technology Trends ...
Read more

Top Industry Trends to Watch in 2015 | Capital Perspectives

Top Industry Trends to Watch in ... Factors driving this trend include continued high new model ... •Big data analytics and the Internet of Things ...
Read more

Top 10 Business Trends That Will Drive Success In ... - Forbes

Top 10 Business Trends That Will Drive ... According to The Digital Evolution in B2B Marketing ... Driving them into the ground is not a ...
Read more

Macro Trends | LinkedIn

View 3614 Macro Trends posts, presentations, experts, and more. Get the professional knowledge you need on LinkedIn.
Read more

Retail Banking 2020 Evolution or Revolution?

Retail Banking 2020 Evolution or Revolution? Powerful forces are reshaping the banking industry. Customer expectations, technological capabilities ...
Read more