Top 4 Benefits of Inbound Marketing

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Information about Top 4 Benefits of Inbound Marketing
Marketing

Published on February 21, 2014

Author: stefanboyle

Source: slideshare.net

Description

Traditional Marketing No Longer Works in the same way. Traditional marketing is a one sided approach, whereby information about services and products is
pushed out to the consumer (i.e. advertising)

The problem is that customers have become blinded to advertising as there is an overwhelming number of adverts and channels, which has forced businesses to come
up with alternative strategies.

The solution is inbound marketing, commonly known as content marketing – it works because
it is a two way relationship, whereby both parties benefit in terms that for the seller, you have the opportunity to build a relationship and for the prospect, they have the opportunity to gain an insight without the commitment of a transaction.

Content marketing generally begins by giving away something of high perceived value first, before trying to sell anything.

This enables the seller to begin a relationship, prove credibility and gain trust.

Here are my top 4 benefits of inbound marketing.

Proof point graphics

Traditional marketing is a one sided approach, whereby information about services and products is pushed out to the consumer (i.e. advertising)  The problem is that customers have become blinded to advertising, which has forced businesses to come up with alternative strategies.  The solution is content marketing – it works because it is a two way relationship, whereby both benefit  However, it must begin with giving away something first before trying to sell anything 

  Simply put, content marketing is the process of creating relevant, useful, interesting and relevant information for your prospective client and then sharing it and distributing it so that target audience can see it. It is designed to engage and educate so that you and your business are put in a position of trust so that it increases the opportunity of transacting and building ongoing business relationships!

    Content marketing is much more than simply enticing the visitor to a website – that’s only the starting point Effective content marketing offers something of real value to the customer It starts with a great website – good graphics, easy navigation, and GREAT content VALUE = information to solve a problem,to teach something or to entertain

  In Business to Business Lead Generation, Content Marketing is a process of creating and sharing valuable information, knowledge and expertise in the form of content to attract and convert prospects into customers. These customers become repeat buyers. The type of content you share is usually related to what you sell. In other words, you’re working to influence people so they get to know, like, and trust you. Then you are significantly increasing the chances of your prospects doing business with you.

    In today’s marketplace the buyer is in control, not’s not the business Must find ways to cater to the customer Business goal is to attract and generate leads, then nurture those leads by giving something of value, and lastly to convert the leads to sales The process of selling does not start until there is a relationship built on trust and loyalty – these are the key factors that will create lifelong customers

   Content marketing combined with social media marketing has become more important in SEO than the more traditional technical tasks (i.e. meta tags, exact h d i k d d i ) match domains, keyword density, etc.) It is not that these factors don't matter, but that they work better when combined with the two newer mediums Contests, sweepstakes, and quizzes have all been effective activities to increase followers in social media as often seen on Facebook

Inbound lead bucket • • • • Organic search Web direct Social media Web referrals Outbound lead bucket • • • Lead to opportunity conversion rate 15% Inbound opportunities Paid content promotion Online advertising 3rd party Webinars Lead to opportunity conversion rate 7% Outbound opportunities

2012 B2B Content Marketing Trends from the LinkedIn B2B Technology Marketing Community

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