Top 3 Trends in E-Commerce

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Information about Top 3 Trends in E-Commerce

Published on July 14, 2016

Author: kroysanjana


slide 1: Top 3 Trends in E-Commerce India is the fastest growing e-commerce market in the Asia-Pacifc region and one of the most sought afer investment optons. E-Commerce Redefning the Indian Market E-commerce is the buying and selling of goods services transferring funds or data or any other kind of transacton executed through an electronic network -primarily the Internet. This has resulted in a change to the concept of tme. There has been a rise in the less-tme- in-hand secton of the society. Free home delivery lucratve ofers and deals and ease of operaton has made e-commerce a favourite among the Indian populace. E-commerce is available in most felds of business like online goods and services retail services ebooks sofware streaming media Banking home delivery distributon services and logistcs . According to a Google and AT Kearney study online commerce will drive 25 of organised retail and will be of GMV 60 billion by 2020. The social ecommerce landscape is changing with so many of social networks opening up their systems for selling. Payment Modes are fexible for services purchasers and sellers like:  Cash on Delivery  Debit Cards  Credit Cards  Internet Banking  Cash Cards/Mobile Wallets Trends of E-Commerce The evolving trends can be classifed into 3 e-commerce trades: 1. Travel and Tourism Industry - A large segment of the e-commerce market is dominated by the travel industry. A consumer can choose a destnaton or a holiday package book tckets and accommodaton anywhere in the world. According to IAMAI and IMRB estmates online travel which includes domestc air tcket and railways booking is expected to grow around 40 to reach Rs 122815 crore by end of 2016. 2. eTailing selling retail goods via the internet - Allows consumer to browse order and pay online. It is a dominant category amongst non-travel online spends. Mobile phone and mobile accessories were the drivers of 57 growth in e-tailing with computer consumer electronics apparel and accessories contributng to 49 of overall spend. 3. eShopping - Applies to apparel baby care footwear and beauty and personal care products laptops tablets other electronics home furnishings and books mobiles and accessories where a consumer goes to a partcular site to order. However even though a report by Kleiner Perkins Caufeld Byers says that the number of internet users in India grew slide 2: by 40 in 2015 to 277 million start-up executves and investors say that the number of internet savvy users transactng online shopping hasn’t increased at a similar rate. “It seems like investors and analysts have overestmated the growth of e-commerce” said Rutvik Doshi director Inventus India Advisors a venture capital frm. E-Shipping – Fastest Growing Trend E-shopping or online shopping is the fastest growing trend. Today consumers want their entre needs online - at their fnger tps - literally Everything at a click or a press. Electronic media advertsing has a very wide reach which is the cause of the surge in e-commerce. Pop- up ads are making a comeback to grab the atenton of the viewers by focusing on large images or descriptve video clips entcing people to use the internet. More and more people are venturing into net banking. Paying utlity bills Government documentaton etc has never been easier as with eCommerce or mobile commerce. In fact Gat E-connect Gat’s e- commerce logistcs solutons vertcal has an extensive reach of over 99 of districts in India with direct ‘Cash on Delivery’ and ‘Prepaid’ facility to over 5120 pin codes and a reach to 15400 remote pin codes so that consumers in even remote parts of the country can be reached. With such smart logistcs solutons B2B B2C and even C2C requirements of e- shipping are fulflled easily thus fuelling the growth of this booming sector. Conclusion slide 3: From fund transfers to documentaton to home deliveries of every kind to logistcs e- commerce has successfully scaled new heights. And there is always scope for more

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