Published on March 13, 2014
The Leader in Dynamic Retargeting Across Facebook & Display John Hamilton, VP of Client Success
FBX Performance On The Rise Year-over-Year Global Performance: Holiday 2013 Retail Travel
Top 3 Tips For Facebook Retargeting Dynamic Creative News Feed Segmentation
1. Dynamic Retargeting
Dynamic Example 2-5X higher CTR 2X higher ROI
2. Retargeting on Facebook’s News Feed News Feed vs. Right-Hand Rail: CTR: 20X higher Conversion Rate: increased 30% CPA: 50% lower
3. Audience Segmentation Page/Purchase Intent Home page Product page Cart page Recency Visited yesterday Visited last week Client Specified Segments New v. Existing Users Site Search Users 20% higher CTR 10% higher ROAS
Who’s Winning With Dynamic Retargeting on FBX? Direct-Response Advertiser Goals: CPA, ROAS, ROI 1 MM+ Monthly Unique Visitors 1,000s of Products Ex: Shoes, Hotels
The Leader in Dynamic Retargeting Across Facebook & Display
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