Top 3 tips for facebook

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Information about Top 3 tips for facebook

Published on February 19, 2014

Author: mpostphd



This presentation was presented to a wonderful group of business owners at Reach Your Potential's Third Tech Tuesday (#3RdTT) and covers the top three tips on Facebook (Cover Image, Tabs, and Content). Please download and share.

Facebook: Top 3-Tips for More Success Michelle Post, Ph.D., CSMS

Before You Start . . . ©Michelle Post, Ph.D., CSMS

Lessons to Learn ©Michelle Post, Ph.D., CSMS


Size Does Matter Facebook’s Page Guidelines Facebook Size Cheat Sheet From Facebook Help

Ways to Use a FB Cover Check out Social Media Examiner’s Blog: 25 Creative Ways to Use Facebook Cover Photos

Facebook Cover Best Practices • • • • • • • • • Follow FB Guidelines Size does matter Don’t hide content Center & right align photos Integrate photo cover with the FB page Combine photo & apps Use Call to Action Include clickable links Include hashtags ©Michelle Post, Ph.D., CSMS For More Details Read HubSpot’s Blog

Examples of FB Covers 1. Show the lighter side of your business 2. Show the finished product 3. Show the benefits of your service 4. Show off what you sell 5. Make a collage of what you do 1. 2. 3. 4. 5. Let It Ride Design Ortanic Fear fest My Little Jules Ruby Media Group For More Great Ideas and Examples Read the Blog Posting by Steve Young

Tools to Make FB Covers • • • • • • • • • Facebook CoverMaker Pagemodo - PicMonkey - Coverbash Timeline Covers TimelineCoverBanner CoolFBCovers - EasyCoverMaker More Tools 896/8-top-sites-to-create-custom-facebookcover-photos

Tutorials for Creating FB Covers • How to Create a Facebook Timeline Cover Photo and Thumbnail for FREE 2014 (Video) • How To Create Amazing Facebook Cover Pictures For Your Timeline • The Marketer’s Crash Course in Visual Content Creation (FREE Templates) ©Michelle Post, Ph.D., CSMS

Additional Resources • Fiverr Facebook Cover Designers – – • More Examples of FB Covers • 4 Cool Facebook Tools to Run Contests on Your Timeline ©Michelle Post, Ph.D., CSMS

Additional Resources • 5 Ways to Turn Your Facebook Cover Photo into a Call-toAction That Converts - • Facebook Checklist to Evaluate Your Page list-infographic.jpg • 17 Wicked Ways to Use Your Facebook Cover Photo • Facebook Facts you Need to Know in 2014 ©Michelle Post, Ph.D., CSMS


Again, Size Does Matter Facebook Help for TABS (Apps) 37 of the Best Facebook Page Apps for Brand Marketing

Uses for Custom Tabs

Tools for Creating Tabs • Binkd - • Hey0 - • Pagemodo • Shortstack • TabFoundry • TabSite - • ThunderPenny • Woobox -

Tutorials on Creating Tabs • Facebook Help: Apps on Pages • Video: How To Add A Custom Tab To A Facebook Fanpage with WooBox • Video: How to Create a Free Custom Facebook Tab with Tabfoundry • 60Second Marketer: How to Create Custom Tabs on Facebook: A Step-by-Step Guide • Blog Post: Creating Custom Apps • Blog Post: How to Use a Facebook Tab to Send People to Your Own Website ©Michelle Post, Ph.D., CSMS

Additional Resources • Fiverr Facebook Fan Page & Tab Creator – • 20 Ideas to Rock Your Facebook Business Page With Tabsite Website Resizer - • 5 Reasons You Should STILL Create Facebook Tabs for Your Page - • Why You Should Use Facebook Tabs ©Michelle Post, Ph.D., CSMS

CONTENT TYPES ©Michelle Post, Ph.D., CSMS

What Type of Content Does the Best Content That Works on FB FB Content Marketing ©Michelle Post, Ph.D., CSMS

Facebook Posting Rule 70/20/10 Posting Rule ©Michelle Post, Ph.D., CSMS

Best Times To Post on FB The Best Times To Post On Facebook, Twitter, Google+, LinkedIn And Pinterest ©Michelle Post, Ph.D., CSMS

Additional Resources • Andrea Vahl’s Facebook Checklist ook-page-checklist-infographic.php • Facebook Posts: 9 Examples That Work vs. 4 Examples That Don’t ok-posts-9-examples-that-work-vs-4examples-that-dont.php ©Michelle Post, Ph.D., CSMS

REFERENCES ©Michelle Post, Ph.D., CSMS

References • Facebook cover images [Slide 3]. (2013, September 18). 17 Small Businesses with Great Looking Facebook Cover Photos [Blog post]. Retrieved from • Facebook best practices [Image files]. (2010). Retrieved from • Facebook posting guidelines [Image file]. (n.d.). Retrieved from • Facebook tools [Image files]. (n.d.). Retrieved from • Free tutorial icon [Image file]. (n.d.). Retrieved ©Michelle Post, Ph.D., CSMS

Michelle Post, Ph.D., CSMS ©Michelle Post, Ph.D., CSMS

#3RdTT Workshops for 2014 • • • • • • • • • • Mar 18 - Top 3-Tips for Twitter April 15 - Top 3-Tips for LinkedIn May 20 - Top 3-Tips for Google+ June 17 - Social Media: Do It Yourself or Outsource – Which is Cheaper? July 15 - Outsourcing with Fiverr Aug 19 - Finding Your Target Market for Facebook, Twitter, and LinkedIn Sept 16 - Creating a Social Media Campaign for Brand Awareness Oct 21 - Content Curation Tools are Cool Nov 18 - Keywords are Key Dec 16 - How do you measure up? Performing a Self-Social Media Audit ©Michelle Post, Ph.D., CSMS

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