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Top 10 Tips for Driving Authentic Engagement with your Influencers via Social Media

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Information about Top 10 Tips for Driving Authentic Engagement with your Influencers via...
Marketing

Published on March 15, 2014

Author: alizasherman

Source: slideshare.net

Description

To engage your online community, you want to attract people to you using social media tools, get them to react (like something), to interact (comment), but better yet, to act (share, submit, contact, buy).
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Top 10 Tips for Driving Authentic Engagement with your Influencers via Social Media

Authentic Real Genuine Trust Honest Truthful Person-to- Person Trustworthy Sincere ?

Engagement: Attract React Interact Act

1. Pay Attention

Monitor Review Assess Respond

2. Be Relevant

Fans: 350K

Reach: 185.7K 3,648 Likes 76 Comments 3,214 Shares

Reach: 189.6K 3,942 Likes 242 Comments 2,982 Shares

Reach: 195.8K 4,438 Likes 86 Comments 2,430 Shares

3. Be Present

Real-Time Conversation vs. Automation

4. Be Human

Human Marketing: “It is human nature to want to BELONG to something.”

Overwhelm = #Unplug

5. Serve Your Superfans

6. Foster Intimacy

7. Tell Your Stories !

Visual Storytelling

Visual Storytelling

Visual Storytelling

8. Gather Your Tribe

Narrow vs. Broad

9. Drive Actions

Trackable Measurable Achievable

10. Go 360 Degrees

Immersive Experiential Ubiquitous

It isn’t about the social media. It is about human beings wanting to connect, to be connected, to belong. @alizasherman

Convert friends, fans and followers into evangelists for your brand.

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