Published on March 15, 2014
Top 10 Tips for Driving Authentic Engagement with your Influencers via Social Media
Authentic Real Genuine Trust Honest Truthful Person-to- Person Trustworthy Sincere ?
Engagement: Attract React Interact Act
1. Pay Attention
Monitor Review Assess Respond
2. Be Relevant
Reach: 185.7K 3,648 Likes 76 Comments 3,214 Shares
Reach: 189.6K 3,942 Likes 242 Comments 2,982 Shares
Reach: 195.8K 4,438 Likes 86 Comments 2,430 Shares
3. Be Present
Real-Time Conversation vs. Automation
4. Be Human
Human Marketing: “It is human nature to want to BELONG to something.”
Overwhelm = #Unplug
5. Serve Your Superfans
6. Foster Intimacy
7. Tell Your Stories !
8. Gather Your Tribe
Narrow vs. Broad
9. Drive Actions
Trackable Measurable Achievable
10. Go 360 Degrees
Immersive Experiential Ubiquitous
It isn’t about the social media. It is about human beings wanting to connect, to be connected, to belong. @alizasherman
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