Top 10 content marketing challenges and How to Overcome them

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Information about Top 10 content marketing challenges and How to Overcome them

Published on November 3, 2016

Author: NEERAJKADAM3

Source: slideshare.net

1. Content is King and we are the King Makers

2. Top 10 Content Marketing Challenges and how to overcome them

3. 1.Insufficient Resources ❏ It takes a lot of time and skills to produce quality content consistently. ❏ Lack of sufficient budget is another barrier that many faces while performing Content marketing. How to Overcome it : ❏ You can overcome it by either outsourcing which is a good option as it will save you a lot of time or you can produce your own content which can save you some money.

4. 2. Increasing Competition ❏ Whether you’re blogging about your small business or an Enterprise, someone else has already been blogging about it for a long time. ❏ Creating an exceptional content more frequently is a necessity. How to Overcome it : ❏ To rule these problems out, Promote your Content on as many sites as possible so it will reach new audience.

5. 3. Keeping quality regularly High ❏ Site with huge audiences & professional copywriters are producing awful articles with lot of mistakes and irrelevant facts, Why? Because they have to & they can. How to Overcome it : ❏ Always take time to develop writing skills. Also never compare your work to other publications. ❏ Focus on making your latest post even better than your last post.

6. 4. Trends towards Paid Promotions ❏ Content landscape is Shifting rapidly towards a heavy prioritization of Paid promotion. ❏ Different platforms are offering narrow ways to segment audiences and reach the right people, at the right price. How to Overcome it : ❏ So, Consider following factors which will dictate strategy for your business: ❏ Budget ❏ Target Market ❏ Interests, habits of your audience ❏ Content type

7. 5. Impatience and Unrealistic Expectations ❏ Even with the large and skilled Content marketing team it could take years to establish an audience and brand authority. ❏ Many are used to the relatively immediate return which is a problem of expectation. How to Overcome it : ❏ Agree upon realistic traffic and engagement targets before setting the terms with your customers. ❏ Establish manageable goals and achieve them.

8. 6. Keeping Ambitious Publishing Schedules ❏ Publishing at least once per day is essential for Content marketing success, or is it? ❏ With so much Content being produced, the sense of urgency to publish as much as you can is often too great to ignore. How to Overcome it : ❏ Consistently excellent content is more important to your audience than whether you update your blog several times in a single day or a week.

9. 7. Focusing too broadly ❏ Achieving a balance in terms of editorial focus is a challenge for even established, well-resourced content production teams. ❏ Publish your content too widely and you may struggle to establish a name for yourself or risk losing traffic. On the other hand focusing on highly specific niche, you may struggle to expand your readership. How to Overcome it : ❏ Start with a broad category relevant to your business which will potentially lead you to relevant sub-categories.

10. 8. Risk Disinclination ❏ The more successful -or reliable - a content marketing initiative is, the harder it becomes to deviate from it. ❏ If a particular type of post resonates with our audience, we’ll often apply this “formula” to our future posts. How to Overcome it : ❏ Experiment with new content types along with the strategies that are currently working. ❏ Scale your content types to include additional popular topics.

11. 9. Long term Sustainability ❏ The benefits of Content marketing must outweigh the cost of content production. ❏ If you are spending more time & money producing content, the sustainability of current content marketing practices becomes questionable. How to Overcome it : ❏ Audiences will always find ways to find content that’s relevant & useful to them. ❏ Changing media consumption habits will almost certainly have an impact on your content strategies.

12. 10. Difficulty measuring ROI ❏ Even today with increasingly sophisticated analytics technology, it’s still a major challenge that even established publishers wrestles with. How to Overcome it : ❏ Determine what you want your Content marketing to accomplish. Define goals clearly. ❏ Know why you’re producing content, what it should be doing, and have a well thought- out plan to quantify whether your strategy is working or not.

13. Good luck! For more information about Wittypen Visit http://wittypen.com/ Check out our Blogs at http://wittypen.com/blog/

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