Published on March 19, 2014
Top 10 Business Writing Tips
Successful Business Writers
Write As If You Are The Reader Who’s Doing What Why and How With and for Whom
Less Is More Keep the Reader’s Attention Only State Needed Information Make your Points Quickly ___________________________________
Know Your Audience Understand Norms and Expectations Know the House Rules Include an Effective Structure
Design and Layout Design Focuses on Component Levels Layout Addresses Overall Weight and Impact Affects Readability ___________________________________
E2 Reader Culture-Fair Strategies Culture-Free Strategies Secondary Readers Could be E2 Readers
Punctuation Clear and Effective Proofreading is Essential Affects your Credibility ___________________________________
Business Writing Organizational Pyramid Key Points Rationale, Essential Details, Forward- Looking Context Reiterated Value, Impact, Action Items Make Key Points First Assume Rapidly Plummeting Readership An Interested Reader will Scan Midsections
BLOT “Bottom Line On Top” Actionable Items First Strong Introduction ___________________________________
KISS – Keep Information Simple, Short Clear Word Choice Skip Fancy Formatting Emphasize Function Over Format
Three Pack Of Appeals Interpersonal – Authority, Expertise, Directness Intellectual – Statistics, Data Points, Clear Assessments Emotional – Accomplishments, Success, Security, Value ___________________________________
References Flood, T. E. (2008). MBA Fundamentals: Business Writing. New York: Kaplan Publishing. Weiss, E. H. (2005). The Elements of International English Style: A Guide to Writing Correspondence, Reports, Technical Documents, and Internet Page for a Global Audience. M. E. Sharpe.
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