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Tools to Impress Sellers and Win Listings

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Information about Tools to Impress Sellers and Win Listings
Real Estate

Published on March 12, 2014

Author: MarketLeaderInc

Source: slideshare.net

Description

Learn crucial strategies to build your listing pipeline!

Our trainers will share best practices to help you attract the attention of the hottest seller leads, keep them engaged, and become the go-to agent in your market.

You'll learn about:
Tools that maximize your listing presentations
Using the seller tools in your system effectively
Generating reports to share with your sellers
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www.marketleader.com Tools to Impress Sellers and Win Listings

www.marketleader.com • Today’s call will be recorded • View today’s recording and past Power Hour recordings at: Learn.MarketLeader.com • Live Q&A today; send in your questions! Welcome to Market Leader Power Hour!!

www.marketleader.com Tools to Impress Sellers and Win Listings Host: Alyson Engelbrecht Trainer, Market Leader

www.marketleader.com Tools We Will Use Today • Sellers Market Report • Prospect Analysis & Website Analytics • Communities Served / Market Insider

www.marketleader.com Use Your Tools to Set Yourself Apart with Sellers 70% Have a Website 56% Use Social Media 12% Have a RE Blog • Help them market their home to buyers (25%) • Help them sell within a set time (20%) • Help them price correctly (19%) • Help them find the right buyer (15%) Sources: NAR, RisMedia, Buffini & Co

www.marketleader.com • Which buyers want this area? Prospect Analysis

www.marketleader.com • Top Features: – Customizable marketing content – Showcase active listings with photos from the MLS – Include sold data feed from public records • Or manually add sold listings – Social media signature – Easy distribution options • Download a PDF • Email Report • Where can I find this? – Under your actions menu in your CRM Sellers Market Report

www.marketleader.com • Visitor Totals • Popular Pages • Geographic Visitor Locations • Search Engine Keywords • Referring Websites • Visitor Identities Website Analytics: Top Features

www.marketleader.com 1. Admin 2. Website Analytics 3. Accept the Terms and Conditions Web analytics are available on: Growth Leader, Professional Edition, RealtyGenerator (Broker/Owner) Website Analytics: Where Do I Find This

www.marketleader.com Communities Served

www.marketleader.com • Top Features: – Price Trends – Market Inventory Trends – Property Ownership Stats – Median List Price – Median Days on Market – Active Listings – Community Info – School Reports – Articles on Buying and Selling – Compare areas based on Community and market trends Market Insider

www.marketleader.com Other Seller Features: • Single Property Websites • Marketing Center • Seller’s Guides • Flyers, Newsletters, and Postcards • Seller Campaigns • Featured Listings • Craigslist • Links to your ML Website • Link from Social Media to your Website

www.marketleader.com What Do Sellers Want? Show Me the Buyers!

www.marketleader.com

www.marketleader.com Love your listing presentation! • Think about your Listing Presentation.. Does it need an update? • Evaluate your tools  What should you leave in hardcopy?  Do you like to show things live on your laptop/tablet? • Fill out the survey to receive today’s class notes • Register for next week’s Power Hour! Your Next Steps…

www.marketleader.com • Cover letter with intention and thank you • How your brokerage or franchise helps you find buyers • What’s in your CMA? • Tips for your Seller • What to know about working with an Agent • Estimated Seller’s Net Proceeds based on a few selling prices Send them some potential homes to buy as Eye Candy and motivation. Tip: Create or upload documents into your ML Marketing Center for easy access. Freshen Up your Listing Presentation

www.marketleader.com • What’s in your CMA? – Explanation of a CMA and how it helps you – Write your comments on pricing, sale, and time on market – Summary Graph and Analysis – Comparative homes in a Map layout – Tax assessors information – Assets and liabilities of home = the Fair Market Price Tip: Create or upload documents into your ML Marketing Center for easy access. Freshen Up your Listing Presentation

www.marketleader.com • Tips for your Seller: – Importance of pricing correctly – What happens when you over price – Information about timing and interest – Where do buyers come from (graph of NAR stats?) – How do Showings work – Homeowner tips for preparing your home for a showing – Curb Appeal Tip: Create or upload documents into your ML Marketing Center for easy access. Freshen Up your Listing Presentation

www.marketleader.com • What to know about working with an Agent: – What is your Marketing Strategy – How do commissions work – Real Estate stats on the Market and Buyers – What is your job/philosophy/support of them after the sale? – Summary of why you are the right agent for the job Tip: Create or upload documents into your ML Marketing Center for easy access. Freshen Up your Listing Presentation

www.marketleader.com • Cover letter of intention and thank you • How your brokerage or franchise helps you find buyers • What’s in your CMA? • Tips for your Seller • What to know about working with an Agent • Estimated Seller’s Net Proceeds based on a few selling prices Send them some potential homes to buy as Eye Candy and motivation. Tip: Create or upload documents into your ML Marketing Center for easy access. Freshen Up your Listing Presentation

www.marketleader.com Convert Seller Leads to Appointments Pt.1 • Secrets to converting your appointments into listings Join us Next Week! Wednesday, 3/19 at 10:00am Pacific, 1:00pm Eastern To Register: www.Learn.MarketLeader.com

www.marketleader.com Want More? • Class Notes: Fill out post-class survey • Customer Support: 1-877-450-0088 • Visit Learn.MarketLeader.com: – Power Hour Recordings & Handouts – Short Tutorials

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