Published on March 12, 2014
www.marketleader.com Tools to Impress Sellers and Win Listings
www.marketleader.com • Today’s call will be recorded • View today’s recording and past Power Hour recordings at: Learn.MarketLeader.com • Live Q&A today; send in your questions! Welcome to Market Leader Power Hour!!
www.marketleader.com Tools to Impress Sellers and Win Listings Host: Alyson Engelbrecht Trainer, Market Leader
www.marketleader.com Tools We Will Use Today • Sellers Market Report • Prospect Analysis & Website Analytics • Communities Served / Market Insider
www.marketleader.com Use Your Tools to Set Yourself Apart with Sellers 70% Have a Website 56% Use Social Media 12% Have a RE Blog • Help them market their home to buyers (25%) • Help them sell within a set time (20%) • Help them price correctly (19%) • Help them find the right buyer (15%) Sources: NAR, RisMedia, Buffini & Co
www.marketleader.com • Which buyers want this area? Prospect Analysis
www.marketleader.com • Top Features: – Customizable marketing content – Showcase active listings with photos from the MLS – Include sold data feed from public records • Or manually add sold listings – Social media signature – Easy distribution options • Download a PDF • Email Report • Where can I find this? – Under your actions menu in your CRM Sellers Market Report
www.marketleader.com • Visitor Totals • Popular Pages • Geographic Visitor Locations • Search Engine Keywords • Referring Websites • Visitor Identities Website Analytics: Top Features
www.marketleader.com 1. Admin 2. Website Analytics 3. Accept the Terms and Conditions Web analytics are available on: Growth Leader, Professional Edition, RealtyGenerator (Broker/Owner) Website Analytics: Where Do I Find This
www.marketleader.com Communities Served
www.marketleader.com • Top Features: – Price Trends – Market Inventory Trends – Property Ownership Stats – Median List Price – Median Days on Market – Active Listings – Community Info – School Reports – Articles on Buying and Selling – Compare areas based on Community and market trends Market Insider
www.marketleader.com Other Seller Features: • Single Property Websites • Marketing Center • Seller’s Guides • Flyers, Newsletters, and Postcards • Seller Campaigns • Featured Listings • Craigslist • Links to your ML Website • Link from Social Media to your Website
www.marketleader.com What Do Sellers Want? Show Me the Buyers!
www.marketleader.com Love your listing presentation! • Think about your Listing Presentation.. Does it need an update? • Evaluate your tools What should you leave in hardcopy? Do you like to show things live on your laptop/tablet? • Fill out the survey to receive today’s class notes • Register for next week’s Power Hour! Your Next Steps…
www.marketleader.com • Cover letter with intention and thank you • How your brokerage or franchise helps you find buyers • What’s in your CMA? • Tips for your Seller • What to know about working with an Agent • Estimated Seller’s Net Proceeds based on a few selling prices Send them some potential homes to buy as Eye Candy and motivation. Tip: Create or upload documents into your ML Marketing Center for easy access. Freshen Up your Listing Presentation
www.marketleader.com • What’s in your CMA? – Explanation of a CMA and how it helps you – Write your comments on pricing, sale, and time on market – Summary Graph and Analysis – Comparative homes in a Map layout – Tax assessors information – Assets and liabilities of home = the Fair Market Price Tip: Create or upload documents into your ML Marketing Center for easy access. Freshen Up your Listing Presentation
www.marketleader.com • Tips for your Seller: – Importance of pricing correctly – What happens when you over price – Information about timing and interest – Where do buyers come from (graph of NAR stats?) – How do Showings work – Homeowner tips for preparing your home for a showing – Curb Appeal Tip: Create or upload documents into your ML Marketing Center for easy access. Freshen Up your Listing Presentation
www.marketleader.com • What to know about working with an Agent: – What is your Marketing Strategy – How do commissions work – Real Estate stats on the Market and Buyers – What is your job/philosophy/support of them after the sale? – Summary of why you are the right agent for the job Tip: Create or upload documents into your ML Marketing Center for easy access. Freshen Up your Listing Presentation
www.marketleader.com • Cover letter of intention and thank you • How your brokerage or franchise helps you find buyers • What’s in your CMA? • Tips for your Seller • What to know about working with an Agent • Estimated Seller’s Net Proceeds based on a few selling prices Send them some potential homes to buy as Eye Candy and motivation. Tip: Create or upload documents into your ML Marketing Center for easy access. Freshen Up your Listing Presentation
www.marketleader.com Convert Seller Leads to Appointments Pt.1 • Secrets to converting your appointments into listings Join us Next Week! Wednesday, 3/19 at 10:00am Pacific, 1:00pm Eastern To Register: www.Learn.MarketLeader.com
www.marketleader.com Want More? • Class Notes: Fill out post-class survey • Customer Support: 1-877-450-0088 • Visit Learn.MarketLeader.com: – Power Hour Recordings & Handouts – Short Tutorials
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