Tools of the Trade: Modern Marketing for Construction Brands

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Information about Tools of the Trade: Modern Marketing for Construction Brands
Marketing

Published on February 26, 2014

Author: Neil_Brown

Source: slideshare.net

Description

By Construction Marketing Association (CMA) Chairman Neil M. Brown

The 214-page comprehensive guide covers all aspects of marketing building products, equipment and construction services to construction and related targets. Units include Strategic Marketing, Tactical Marketing, Specialized Marketing, Practical Marketing, and Marketing Resources. All functional marketing types including traditional and digital media are described with practical tips. Content on channel marketing, A/E/C marketing and retail hardware/home improvement marketing is provided, along with many, specific examples of marketing programs and campaigns in the construction industry. The book also serves as the study guide for the CMA's Certified Construction Marketing Professional (CCMP) program.

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