Tommy Palm, King

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Information about Tommy Palm, King
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Published on May 7, 2014

Author: WNconf

Source: slideshare.net

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Dawn of the Global Games Publisher -- Tommy Palm, Mobile Guru at King (The Winter Nights: Mobile Games Conference 2014 http://www.wnconf.com/)

The Dawn of the Global Games Publisher Tommy Palm

1997

http://jmak.tumblr.com/

King 11 years Candy Crush Saga What is Next? Candy Crush Game boardTrends

Founders

150+ casual games 2003-2010

Bubble Saga

Bubble Saga was a hit… n.7 on Facebook after 4 months Daily Uniques 2.4 million DAU! Mahjong = 400k DAU

Growth on FB

Candy Crush Game board King 11 years Candy Crush Saga What is Next? Trends

Game State - Progress ?

Challenges? Different resolution Network traffic Different user behavior Discovery

Seamless cross-platform play: Same Game

And this is how we are growing… - 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0 90.0 100.0 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Hoop de Loop Bubble Witch Pyramid Solitaire Candy Crush Pet Rescue Aug Nov Feb May Aug Nov Feb 2011 2012 2013 Today: 282m+ Monthly Unique Players Mobile Facebook

Launch on mobile has improved the network performance CCS Facebook DAUs since CCS mobile launch Better player experience • Play with all your friends • Continue playing wherever you are Improved network performance + Virality + Retention + Monetization

“Secret” Recipe for CCS Proven mechanic & Candy theme - Small flexible teams Accessibility – Cross platform – Free to Play – Family friendly – Easy to understand Social – Playing with friends = fun++ Longevity – Game as a service

Spread of CCS XAccording to Google Trends

How to follow up?

King 11 years Candy Crush Saga What is Next? Trends

What is next? Successful game companies: – Game making – Data gathering and analysis – Freemium mindset – Marketing – Great tools

60 M Fans for the App Page Building a fan base

King’s games in Numbers CCS - ½ Billons installs King’s games 282 Million Monthly Unique Users (MUU) More than 1 Billion Gamesplays per day

Studios in game hubs

Top chart on Android

41 King 11 years Candy Crush Saga What is Next? Trends

Source: App Annie 2013 Retrospective 30 Jan

2011 2012 2013 Rovio Imangi Studios, LLC King.com Limited Pocket Gems, Inc. Backflip Studios Supercelll DSG Gaia Interactive Inc. Pandora Media, Inc Activision Zynga Inc Mojang Nexvio Inc. Rovio Funzio, Inc Electronic Arts Realmac Software Mobage, Inc. Bendary Funzio, Inc Intuit Inc. Haypi Co., Ltd Playtika LTD Electronic Arts Beeline Interactive, Inc. NCAA Digital GungHo Online Andreas Illiger OMGPOP Machine Zone, Inc Chair Entertainment Apple MLB.com MLB.com 2D BOY Kabam KAMAGAMES LTD Mobage, Inc. Playforge Games LLC Disney Zynga Inc. Pandora Media, Inc Crowdstar Inc NaturalMotion TinyCo, Inc. Mojang Gameview Studios Supercell Funzio, Inc Electronic Arts Warner Bros. Apple Beachbody, LLC infinity pocket Backflip Studios Rockstar Games #Publishers in top 5? 26 20 10 2014?

In conclusion We are still in a market with strong growth Mobile games is in many way a democratic market place but: If you want to run a business • Pipeline of making great games • Marketing & branding • Building fan base “It’s not the small that beats the big, it is the fast that beats the slow.”

Thanks for listening! HTTP://ABOUT.ME/TOMMY.PALM

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