Published on May 7, 2014
The Dawn of the Global Games Publisher Tommy Palm
King 11 years Candy Crush Saga What is Next? Candy Crush Game boardTrends
150+ casual games 2003-2010
Bubble Saga was a hit… n.7 on Facebook after 4 months Daily Uniques 2.4 million DAU! Mahjong = 400k DAU
Growth on FB
Candy Crush Game board King 11 years Candy Crush Saga What is Next? Trends
Game State - Progress ?
Challenges? Different resolution Network traffic Different user behavior Discovery
Seamless cross-platform play: Same Game
And this is how we are growing… - 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0 90.0 100.0 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Hoop de Loop Bubble Witch Pyramid Solitaire Candy Crush Pet Rescue Aug Nov Feb May Aug Nov Feb 2011 2012 2013 Today: 282m+ Monthly Unique Players Mobile Facebook
Launch on mobile has improved the network performance CCS Facebook DAUs since CCS mobile launch Better player experience • Play with all your friends • Continue playing wherever you are Improved network performance + Virality + Retention + Monetization
“Secret” Recipe for CCS Proven mechanic & Candy theme - Small flexible teams Accessibility – Cross platform – Free to Play – Family friendly – Easy to understand Social – Playing with friends = fun++ Longevity – Game as a service
Spread of CCS XAccording to Google Trends
How to follow up?
King 11 years Candy Crush Saga What is Next? Trends
What is next? Successful game companies: – Game making – Data gathering and analysis – Freemium mindset – Marketing – Great tools
60 M Fans for the App Page Building a fan base
King’s games in Numbers CCS - ½ Billons installs King’s games 282 Million Monthly Unique Users (MUU) More than 1 Billion Gamesplays per day
Studios in game hubs
Top chart on Android
41 King 11 years Candy Crush Saga What is Next? Trends
Source: App Annie 2013 Retrospective 30 Jan
2011 2012 2013 Rovio Imangi Studios, LLC King.com Limited Pocket Gems, Inc. Backflip Studios Supercelll DSG Gaia Interactive Inc. Pandora Media, Inc Activision Zynga Inc Mojang Nexvio Inc. Rovio Funzio, Inc Electronic Arts Realmac Software Mobage, Inc. Bendary Funzio, Inc Intuit Inc. Haypi Co., Ltd Playtika LTD Electronic Arts Beeline Interactive, Inc. NCAA Digital GungHo Online Andreas Illiger OMGPOP Machine Zone, Inc Chair Entertainment Apple MLB.com MLB.com 2D BOY Kabam KAMAGAMES LTD Mobage, Inc. Playforge Games LLC Disney Zynga Inc. Pandora Media, Inc Crowdstar Inc NaturalMotion TinyCo, Inc. Mojang Gameview Studios Supercell Funzio, Inc Electronic Arts Warner Bros. Apple Beachbody, LLC infinity pocket Backflip Studios Rockstar Games #Publishers in top 5? 26 20 10 2014?
In conclusion We are still in a market with strong growth Mobile games is in many way a democratic market place but: If you want to run a business • Pipeline of making great games • Marketing & branding • Building fan base “It’s not the small that beats the big, it is the fast that beats the slow.”
Thanks for listening! HTTP://ABOUT.ME/TOMMY.PALM
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