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To Tweet Or Not To Tweet

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Information about To Tweet Or Not To Tweet
Business & Mgmt

Published on February 19, 2009

Author: l3fty

Source: slideshare.net

Description

Learn how to use Twitter to grow your business
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To Tweet or Not To Tweet Everything You Ever Wanted To Know About Twitter Ted Prodromou www.netbizexpert.com

What is Twitter? Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing? Also known as a “microblog” where each blog entry is limited to 140 characters

Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?

Also known as a “microblog” where each blog entry is limited to 140 characters

Is Twitter right for me? Your competitors are currently using social media or will be using social media very soon You need to have a strong presence on the internet whether it’s your website, blog and/or social media Barack Obama used social media to engage an entire generation and win the election

Your competitors are currently using social media or will be using social media very soon

You need to have a strong presence on the internet whether it’s your website, blog and/or social media

Barack Obama used social media to engage an entire generation and win the election

Ways to use Twitter Personal Let your family and friends know what you’re up to Business Engage your prospects and customers online Informational Share interesting news and information

Personal

Let your family and friends know what you’re up to

Business

Engage your prospects and customers online

Informational

Share interesting news and information

Examples of personal Tweets I’m heading to the gym now… Enjoying my morning low fat, double latte @ Starbucks. Mmmmm I have a terrible migraine I have the worst cramps EVER! I’m so horny since I stopped taking the pill Meet me at the beer stand near section 12 #giants I’m stuck in traffic on 101. This sucks!

I’m heading to the gym now…

Enjoying my morning low fat, double latte @ Starbucks. Mmmmm

I have a terrible migraine

I have the worst cramps EVER!

I’m so horny since I stopped taking the pill

Meet me at the beer stand near section 12 #giants

I’m stuck in traffic on 101. This sucks!

How to effectively Tweet for personal use Engage others in conversation by replying to their Tweets Start a provocative conversation with a compelling question or statement Answer someone’s question or help them solve their problem Provide a link to valuable information

Engage others in conversation by replying to their Tweets

Start a provocative conversation with a compelling question or statement

Answer someone’s question or help them solve their problem

Provide a link to valuable information

Good personal Tweeters willotoons barefoot_exec – talks way too much! nancytierney chrisorourke joevitale mchammer lancearmstrong

willotoons

barefoot_exec – talks way too much!

nancytierney

chrisorourke

joevitale

mchammer

lancearmstrong

Business Tweeting Give out free information about your products and services Give away free products Connect with potential customers Provide customer service Respond to negative internet conversations about your product or service Poll your customers online

Give out free information about your products and services

Give away free products

Connect with potential customers

Provide customer service

Respond to negative internet conversations about your product or service

Poll your customers online

Good business Tweeters comcastcares JetBlue Zappos Intuit Intel Starbucks dellsmallbiz

comcastcares

JetBlue

Zappos

Intuit

Intel

Starbucks

dellsmallbiz

Informational Tweets Provide valuable information Mention interesting/helpful websites Interesting/odd news events Funny information Trivia

Provide valuable information

Mention interesting/helpful websites

Interesting/odd news events

Funny information

Trivia

Informational Tweeters guykawasaki ed_dale webguild chrisbrogan joelcomm

guykawasaki

ed_dale

webguild

chrisbrogan

joelcomm

Other uses for Twitter Team communication Create a user for the team and protect all updates so they aren’t publicly displayed Only team members will see updates Keep in touch at events by using # tags End each Tweet with your tag like #netbiz Each user sets up a search so all Tweets with #netbiz are displayed Prospecting Search Twitter for keywords related to your niche Start a conversation with the person using those keywords telling them you are available to help “ I’m looking for a virtual assistant” – contact them if you are a virtual assistant

Team communication

Create a user for the team and protect all updates so they aren’t publicly displayed

Only team members will see updates

Keep in touch at events by using # tags

End each Tweet with your tag like #netbiz

Each user sets up a search so all Tweets with #netbiz are displayed

Prospecting

Search Twitter for keywords related to your niche

Start a conversation with the person using those keywords telling them you are available to help

“ I’m looking for a virtual assistant” – contact them if you are a virtual assistant

Getting started Choose your username Personal or business use? Use your name or your business name if available Your username is your Twitter URL www.twitter.com/ted_prodromou Make it easy to remember for others Don’t use numbers in your username Keep it closely associated to you or your business

Choose your username

Personal or business use?

Use your name or your business name if available

Your username is your Twitter URL

www.twitter.com/ted_prodromou

Make it easy to remember for others

Don’t use numbers in your username

Keep it closely associated to you or your business

Skip the next step After you create your username you will be asked to search your online email accounts to invite friends to follow you SKIP THIS STEP unless you want to send an email to every one of your contacts inviting them to follow you Don’t start following people until you complete your profile and homepage

After you create your username you will be asked to search your online email accounts to invite friends to follow you

SKIP THIS STEP unless you want to send an email to every one of your contacts inviting them to follow you

Don’t start following people until you complete your profile and homepage

Create an inviting profile Decide what brand you want your Twitter page to represent Enter your real name or company name Create a free offer on your blog or website and enter that URL into the More Info URL Create a compelling one line bio Upload a picture or avitar

Decide what brand you want your Twitter page to represent

Enter your real name or company name

Create a free offer on your blog or website and enter that URL into the More Info URL

Create a compelling one line bio

Upload a picture or avitar

Update your background You can customize your Twitter page background using images from Twitter or upload your own Create your own background Create a 2048 x 1707 jpg image in Photoshop Use a template from twitter.com/waynesutton or www.box.net/shared/lgw2pz4gso or search Google for Twitter background template www.twitter.com/natalie or www.GrungeTextures.com for more samples

You can customize your Twitter page background using images from Twitter or upload your own

Create your own background

Create a 2048 x 1707 jpg image in Photoshop

Use a template from twitter.com/waynesutton or www.box.net/shared/lgw2pz4gso or search Google for Twitter background template

www.twitter.com/natalie or www.GrungeTextures.com for more samples

Almost ready to make your first Tweet

But first…Follow before you Tweet It’s best to follow some people to determine your Twitter style before you start Tweeting Do you want to be a quantity or quality Tweeter? Are you going to be engaging others in conversations? Are you going to provide information?

It’s best to follow some people to determine your Twitter style before you start Tweeting

Do you want to be a quantity or quality Tweeter?

Are you going to be engaging others in conversations?

Are you going to provide information?

Finding people to follow Search for people on the Find People tab Go to search.twitter.com Enter names or keywords related to your niche Click on the Everyone tab and watch the conversations Start following people you like or are talking about your niche See who they are following and follow the ones you like

Search for people on the Find People tab

Go to search.twitter.com

Enter names or keywords related to your niche

Click on the Everyone tab and watch the conversations

Start following people you like or are talking about your niche

See who they are following and follow the ones you like

Twitter commands Each entry is limited to 140 characters You can start a new conversation You can reply to an existing post by entering @ username + message You can send a direct message by entering d username + message To Follow someone follow username

Each entry is limited to 140 characters

You can start a new conversation

You can reply to an existing post by entering @ username + message

You can send a direct message by entering d username + message

To Follow someone follow username

Twitter tools TwitPic – post your pictures Tweetlater – automatically follows people who follow you Twitterific – for Macs Twhirl – PC application which enhances the Twitter options Twitterfeed – send your Tweets to other apps using RSS Twist.flaptor.com – shows you popular Twitter conversations

TwitPic – post your pictures

Tweetlater – automatically follows people who follow you

Twitterific – for Macs

Twhirl – PC application which enhances the Twitter options

Twitterfeed – send your Tweets to other apps using RSS

Twist.flaptor.com – shows you popular Twitter conversations

More Twitter Tools Twellow – Yellow pages for Twitter users TweetBeep – lets you track conversations by keyword Tweetdeck – enhanced Twitter dashboard TwitThis – adds a button to your blog so people can comment about your post on Twitter TwitPwr.com – shortens long URL’s for your Tweets MyTwitterToolbar – lots of Twitter tools built in

Twellow – Yellow pages for Twitter users

TweetBeep – lets you track conversations by keyword

Tweetdeck – enhanced Twitter dashboard

TwitThis – adds a button to your blog so people can comment about your post on Twitter

TwitPwr.com – shortens long URL’s for your Tweets

MyTwitterToolbar – lots of Twitter tools built in

For more information www.netbizexpert.com www.twitter.com/ted_prodromou

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