advertisement

TNS GIPP

60 %
40 %
advertisement
Information about TNS GIPP
Entertainment

Published on September 27, 2007

Author: worm

Source: authorstream.com

advertisement

Slide1:  Name of presenter(s) or subtitle Russian Media Market: Trends and Forecasts Ruslan Tagiev, TNS Russia September 26-27, 2005 Advertising expenditures in Russia ($, bln):  Advertising expenditures in Russia ($, bln) Source: AKAR -59% +41% +65% +65% +31% +33% - 4% Advertising expenditures + Forecast ($, bln):  Advertising expenditures + Forecast ($, bln) Source: AKAR -59% +41% +65% +65% +31% +33% - 4% +21% +14% +11% +8% Ad expenditures media split, 2004:  TV Press Radio Outdoor Ad expenditures media split, 2004 Source: AKAR Share of TV advertising ($, bln):  Share of TV advertising ($, bln) Source: AKAR 1.4 1.4 0.6 0.8 1.3 2.2 2.9 3.9 4.7 5.3 5.9 6.4 39% 35% 32% 34% 39% 42% 43% 44% 45% 47% 49% 50% Share of Regional TV + Forecast ($, bln):  Share of Regional TV + Forecast ($, bln) Source: AKAR 77% 77% 76% 75% 74% 72% 71% 23% 23% 24% 25% 26% 28% 29% Advertising expenditures on Press + Forecast ($, bln):  Advertising expenditures on Press + Forecast ($, bln) Source: AKAR Share of Regional Press + Forecast ($, bln):  Share of Regional Press + Forecast ($, bln) Source: AKAR 21% 22% 23% 0.8 0.9 1.2 Top 10 Advertised Categories, SOV % (TV, Radio, Press,Outdoor, Cinema) :  Top 10 Advertised Categories, SOV % (TV, Radio, Press,Outdoor, Cinema) Source: TNS Gallup AdFact Advertising increase drivers:  Advertising increase drivers Source: TNS Gallup AdFact Top 10 Advertisers in Russia, January-June 2005:  Top 10 Advertisers in Russia, January-June 2005 Source: TNS Gallup AdFact * Local advertisers are highlighted Top 10 Russian Advertisers, January-June 2005:  Top 10 Russian Advertisers, January-June 2005 Source: TNS Gallup AdFact Top 10 Advertisers in Press, January-June 2005:  Top 10 Advertisers in Press, January-June 2005 Source: TNS Gallup AdFact Increase in top 5 titles in each group, 2004 vs. 2003:  Increase in top 5 titles in each group, 2004 vs. 2003 Source: TNS Gallup AdFact Time Spent Distribution Across Media:  Time Spent Distribution Across Media 100% = all the time spent media consumption (9 hours per day) TV: 46.6% Press: 4.7% Radio: 41% Audio records: 3.1% Books: 2.5% Video, DVD: 1.4% Internet: 0.8% Source: Marketing Index – Russia, Dec’04 – Apr’05 Time budget (Russia):  Time budget (Russia) Reading magazines Reading newspapers Reading books Source: Marketing Index – Russia, Dec’04 – Apr’05 Morning Night Total Readership Profile:  Total Readership Profile Source: National Readership Survey, March-July 2005 Total TV Audience Profile:  Total TV Audience Profile Source: Gallup TV Index, 2005 Newspapers vs. Magazines Audience Profile, Moscow:  Newspapers vs. Magazines Audience Profile, Moscow Source: National Readership Survey, March-July 2005 Newspapers vs. Magazines Audience Profile, Russia:  Newspapers vs. Magazines Audience Profile, Russia Source: National Readership Survey, March-July 2005 Groups of Titles with Increasing Audience (Russia):  Groups of Titles with Increasing Audience (Russia) Source: National Readership Survey - Russia Groups of Titles with Stable Audience (Russia):  Groups of Titles with Stable Audience (Russia) Source: National Readership Survey - Russia Computer and Auto Magazines (Russia):  Computer and Auto Magazines (Russia) Source: National Readership Survey - Russia «Age Pyramid» - RF Census 1989:  «Age Pyramid» - RF Census 1989 Ths. persons Age Birth-rate: 1st World War Death-rate: 2nd World War Birth-rate: famine, collectivization Birth-rate: «1st war wave» Birth-rate: «2nd war wave» Men Women Source: Goscomstat RF «Age Pyramid» - RF Census 2002:  «Age Pyramid» - RF Census 2002 Birth-rate: «3rd war wave»; Birth-rate: Perestroyka reforms Summary:  Summary Source: TNS Gallup AdFact Рост рекламного рынка на 36% до 2008 года Замедление темпов роста рекламного рынка Рост доли ТВ Рост аудитории глянцевых журналов, стабильная аудитория газет и безнес изданий Увеличение конкуренции со стороны новых медиа Увеличение доли бюджетов на интернет, кино, indoor Увеличение аудитории интернета – прямая конкуренция для b-t-b, рекламных и новостных изданий Изменение демографического состава

Add a comment

Related presentations

Related pages

www.xing.com

Hier sollte eine Beschreibung angezeigt werden, diese Seite lässt dies jedoch nicht zu.
Read more

XING – For a better working life

50 % aller Jobs werden über Kontakte vergeben. Und XING ist das Netzwerk für berufliche Kontakte: 200.000 neue Kontakte werden hier jeden Tag geknüpft.
Read more

Research compares 8 social media platforms with ... - gipp.ru

A sample of 1,346 consumers were questioned for the field work that was carried out by TNS NIPO (Kantar Media).
Read more

GIPP - YouTube

30 мая, отраслевая конференция ГИПП. Skip navigation Upload
Read more

Russian Periodical Press Market

Russian Periodical Press Market Situation, Trends and Prospects ANNUAL REPORT 2008 . ... (GIPP) The TNS Russia Group of Research Companies
Read more

www.Tns-global.ru - TNS - urlm.co.uk

In the United Kingdom, Tns-global.ru is ranked 1,123,310, with an estimated 25,532 monthly visitors a month. Click to view other data about this site.
Read more

George Gipp Wrinkles

george gipp wrinkles To keep your complexion youthful and bright you have to choose a right product that keep your skin hydrated and reduce the visible ...
Read more

OFFICIAL SCORING SUMMARY, BHS, International Convention ...

OFFICIAL SCORING SUMMARY, BHS, International Convention International, Quartet Finals, ... 10 TNS Hooray For Love 421 436 426 2550 ... George Gipp - SUN ...
Read more

GIPP Board Meeting dedicated to the Moscow visit of Mr ...

GIPP Board Meeting dedicated to the Moscow visit of Mr.Donald Kummerfeld, FIPP President Moscow, July 1, 2003.
Read more

Trenesha Biggers - Wikipedia

Trenesha Biggers (born December 25, 1981) is an American model and professional wrestler who worked for Total Nonstop Action Wrestling as a TNA Knockout ...
Read more