Title mood board

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Information about Title mood board

Published on October 3, 2014

Author: maialegg1997

Source: slideshare.net

1. We particularly liked the use of titling in the girl with the dragon tattoo teaser trailer. The titles for this trailer don’t appear till the very end of the film and there are very few of them, with simple wording. This is effective as it means the audience will be more likely to read them and they will be the last thing they remember when they finish watching the trailer. The font is very bold and it takes up the entire screen, so it really stands out and catches your eye. The use of the white font over the background is also effective as it stands out more. We found these coloured fonts to appear a lot in the trailers we looked at so we think we will use this for ours. The titles appear extremely fast and go to the beat of the song, which makes it look extremely bold and shocking as they pop up. The titles they use here are presenting the distribution company. The fact that its from an international bestselling novel and that it’s the ‘feel bad movie of Christmas’. The title of the film ‘the girl with the dragon tattoo’ comes up word by word. This fast paced rhythm builds suspense which will excite the audience, drawing them into watch the film. The final scene says simply ‘coming’ and the films website. This short wording is very effective we think.

2. We also looked at the titles used in the film ‘Prisoners’. They are very different to the girl with the dragon tattoo as they give far more narrative detail and information to the audience. However, they also use the titles to build suspense by using the countdown. The first title says ‘from the moment a child goes missing’- this gives us some narrative detail. The fonts are all medium sized and are written in white, with a black background (with a slight blue tint to it at the top. This reminds me of like a typical police/drama drama as the colours are like a polices uniform. The final title of the film, shown at the end, is quite different from the rest of the titles in the film. It is written in black, and the letter ‘O’ has a maze inside it. The background is on old style paper and it is dark around the edges, gradually getting lighter (this looks mysterious and draws attention to the title). The use of the maze inside the ‘O’ makes it more memorable and people will recognize it more. The old style background makes it seem mysterious.

3. Other films we looked at included Sin city and Se7en. These used red fonts in their main titles. This connotate danger and blood- which links to the crime/thriller genre. Having it against a black background makes it really bold and stands out, it looks very dangerous. We also looked at gone girl and the lovely bones. Gone girl only has 2 titles in the trailer, at the very end. They are very small and in soft white fonts with a naturalistic background. This is a very calming image and isnt as bold and shocking as the other we looked at. The lovely bones titles are also very simple, in small white writing against a plain black background. We didn’t like this font as it was to plain and didn’t catch your eye.

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